Tactical Tangents podcast

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Tactical Tangents explicit

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Mike is a police SWAT team member, K9 handler, and tactical medic. Jim is an Air Force pilot with a background in close air support and combat search and rescue. Our goal is to elevate the conversation about all things tactical for public safety, military, and concerned citizens. Join us to hear lessons learned about decision making, critical thinking, problem solving, leadership, and teamwork.

198 episodes

Tactical Tangents explicit

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updated 4 days ago

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198 episodes

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Tactical Tangents

1
184: “Fire As A Weapon, Chapter 12” -Sun Tzu, Probably. 1:07:42

4 days ago1:07:42

1:07:42

Mike & Jim discuss the tactical considerations for critical incidents involving fire as a weapon. Should we send fire fighters in with cops? Should we add one more training requirement to overtasked police? If someone is making a threat with fire can you shoot him? Should you? Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com Photo Courtesy: DVIDS…

Tactical Tangents

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183: HONOR: Your Own Rules 1:09:39

20 days ago1:09:39

1:09:39

Mike & Jim discuss what honor means in the tactical jobs. Is honesty the best policy? What if other people on your team are lying, cheating, or stealing? Does honor still matter in today’s world? Is it okay to cheat on your girlfriend or your workout? Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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182: Catching Up After a Busy Week 1:17:32

5 weeks ago1:17:32

1:17:32

Mike tells us about recent lessons from training, and Jim tells us about arguments he had on the neighborhood facebook page about CHEMTRAILS and whether birds are real. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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181: Times Jim Has Called 911 1:17:30

7 weeks ago1:17:30

1:17:30

Jim tells Mike about some of the emergencies he has faced on the ground. We discuss when to call 911, what to tell them, and what first aid Jim applied as well as whether he got sued for helping someone. Did he thwart a murder plot in a hot air balloon? What exactly is degloving? Tune in and find out. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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180: Balance: Pace Yourself, it's a Marathon, not a Sprint 55:07

9 weeks ago55:07

55:07

The boys talk us through how to achieve work-life balance in full-commitment jobs like aviation, law enforcement, emergency medical services, and other critical roles. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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179: The Boogeyman of Coeur d'Alene – The Crimes of Joseph Duncan 1:16:05

11 weeks ago1:16:05

1:16:05

We delve into the horrifying crimes of a convicted serial predator whose reign of terror culminated in the brutal murders of the Groene family in 2005. We’ll explore Duncan’s dark past and the stalking and execution-style killings that led to the abduction of Shasta and Dylan Groene. We talk about managing our consumption of evil things in the world, the impact that has on our parenting, and we unravel how media efforts helped bring one of the most dangerous offenders in U.S. history to justice. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com Title: "Understanding the Use of Force: Rules, Reasonableness, and Critical Thinking" Summary: In this thought-provoking episode, Mike and Jim dive deep into the complexities of use-of-force decision-making, particularly as it applies to law enforcement. They explore the rules, policies, and legal frameworks governing police actions, including key court cases like Graham v. Connor and Tennessee v. Garner. With a focus on understanding the concept of “reasonableness,” they unpack how these principles apply not just to officers, but also to civilians and military personnel navigating related situations. Through this discussion, Mike and Jim examine the challenges of balancing split-second decisions with the need for critical thinking, training, and adherence to policy. They touch on how models like the Critical Decision-Making Model (CDM) and Integrated Communications, Assessment, and Tactics (ICAT) are shaping modern law enforcement training, while also addressing the limits of these frameworks. This episode encourages professionals and everyday listeners alike to critically evaluate their understanding of use-of-force dynamics. From self-defense considerations to understanding the role of government and the judiciary in defining boundaries, Mike and Jim aim to elevate the conversation while emphasizing the importance of informed discussion and reflection.…

Tactical Tangents

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178: “Be Curious, Not Judgmental.” How to Deal with a Big Ego 1:23:34

13 weeks ago1:23:34

1:23:34

Cops, military folks, pilots, medical professionals have some things in common. One of the BIG commonalities is a collection of BIG egos. Mike & Jim will walk us through how to navigate those egos to create a tactical advantage in a high performing team. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com Photo Credit: DVIDS…

Tactical Tangents

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177: Bad Advice 1:42:42

16 weeks ago1:42:42

1:42:42

Should your sister carry wasp or bear spray if she feels threatened by a human? Should you trust that dude behind the gun counter at your local gun shop because he's got a sweet beard? Mike and Jim explore your options and how to sort good advice from bad advice. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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176: Read the Room - Who is Leading You? 51:51

18 weeks ago51:51

51:51

Most leadership and management training has a top-down approach, but real human interaction involves influence in all directions - especially during a negotiation or confrontation. Mike and Jim discuss how to recognize when the other party is trying to influence or manipulate you, and how to lead your way through a tense situation. This is the essence of de-escalation and conflict management. Emotional Intelligence by Daniel Goleman - https://amzn.to/4gLj8Na Goleman’s 5 Elements of EQ - https://www.accipio.com/eleadership/personal-effectiveness/golemans-5-elements-of-eq/ Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com Photo credit: DVIDS…

Tactical Tangents

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175: The Last Traffic Stop: Kyle Dinkheller’s Story 1:04:27

20 weeks ago1:04:27

1:04:27

This episode examines the tragic 1998 murder of Deputy Kyle Dinkheller, a young Georgia sheriff's deputy killed during a routine traffic stop. Using dashcam footage, we recount the chilling escalation of the encounter, explore the decision-making and mindset to reconcile deadly force and delve into the lessons this event teaches about officer safety, de-escalation, and situational awareness. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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174: De-Escalate? Escalate? When can you taser them? 1:46:23

22 weeks ago1:46:23

1:46:23

Mike & Jim explore what the law enforcement use of force continuum is and what it means. They also talk about how to apply lessons from policing toward personal defense and even the military. Conflict Management, De-Escalation, and Reasonableness are universal. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group. Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe. Intro music credit Bensound.com…

Tactical Tangents

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173: Dancing With Exotic Weapons 1:10:43

24 weeks ago1:10:43

1:10:43

Mike and Jim discuss how to handle CBRN- Chem, Bio, Rad, Nuke threats and how to set your preparedness to the current threat landscape with synthetic bio-terror weapons on the rise. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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172: Making Worthwhile Exercises 1:34:41

26 weeks ago1:34:41

1:34:41

A lot of training exercises and drills can be a waste of time. Mike and Jim explore ways to improve military readiness, disaster preparedness, and school safety by making better training events. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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171: Sticks and Stones: Survival Skills 101 1:24:04

29 weeks ago1:24:04

1:24:04

We take it out to the woods with how to build a fire, 7-step Checklist for Land Navigation, knots, PACE planning, forging resilience and a positive mental attitude, and more in this disaster prep, end-of-the-world, stuck-on-a-deserted-island overview of basic field craft and considerations for packing and planning. Find us on social media (Facebook/Twitter/Instagram/YouTube) @TacTangents. You can join the conversation in our Facebook Discussion Group . Find all of our episodes, articles, some reading list ideas, and more on our website www.tacticaltangents.com Like what we’re doing? Head over to Patreon and give us a buck for each new episode. You can also make a one-time contribution at GoFundMe . Intro music credit Bensound.com…

Tactical Tangents

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170: “Time is on our side right now…” -Uvalde School District Police Chief 1:09:34

31 weeks ago1:09:34