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#75 | SDR Interview & Culture Impact with Nikki Ivey |
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Meet Nikki Ivey - Sales Mentor, Sales Leader, and Co-Founder of SDR Defenders, a 4,000+ strong confirmed members of SDR/BDR's who's constantly looking for ways to either break into tech or level up their craft.
In this episode, Nikki shares her story of growing up in the projects of Dayton Ohio to how she became the Sales Development Sales Leader that she is today.
Nikki also shares some insights and streagy when it comes to finding the right company with the right culture and it all starts by asking the right questions.
From insurance sales to Co-Finding SDR Defenders getting acquired by Pavillion and now Sales Director at Assembly, life is good!
LinkedIn Bio:
In a sales career that spans more than a decade, I’ve been the only Black woman on the team 99% of the time.
I never challenged that reality in any meaningful way while in those roles because I was afraid it would jeopardize my job or the camaraderie I wanted to have with my teammates. So I accepted the status quo that caused me to shrink myself, swallow pain, and laugh awkwardly at jokes that were not funny- jokes in which simply being black was the punchline. I did it because seeing so few people who looked like me or shared any measure of commonality with my frame of reference reinforced the feelings of not belonging that had always characterized my life in white spaces. I was coping, having accepted that this was just the best we could do as an industry and as a country. I felt lucky to be there and not really there at all.
But as my accomplishments and influence grew, so too did my confidence to take action. I’d started publishing content and building communities around the deeply held belief that attracting, supporting, and retaining diverse talent is a professional and personal imperative.
That got me here... and I guess it's what brought you here too. So let's work together on creating the inclusive, diverse respectful future that naysayers never believed in...and let's invite them along for the journey.
TIMESTAMP:
- 02:00 Intro
- 04:45 Born in the Projects
- 06:45 SDR Defenders
- 07:25 Covid Job Loss
- 08:00 Respect for Sales People
- 09:00 How it Started
- 10:00 Never Forget
- 10:10 Josh Roth
- 11:20 Acquired by Pavilion
- 12:30 Culture is Everything
- 13:00 Inside Scoops
- 16:00 Ohio
- 17:17 Culture Shock
- 19:00 Community Power
- 20:00 Sales Traits
- 21:00 The Power of Empathy
- 22:50 Racial Shock
- 23:45 Shoutout to Morgan Ingram
- 25:00 Community Engagement
- 25:30 Lead with Content
- 26:00 Kyle Coleman
- 27:50 Asking the right questions
- 29:40 Content & Strategy
- 30:25 SDR Interview Questions
- 30:50 How they Say It
- 31:40 Follow Through Questions
- 32:45 Skill Gaps
- 33:00 Investment Powers
- 34:40 Diversity
- 36:00 SDR High Demand
- 40:40 Think Big
- 41:50 Industry Why
- 45:00 Common Mistakes
- 46:30 Career & Culture
- 47:20 Personal Branding Cross Section
- 50:00 SDR Acceleration
- 50:45 Don’t Be Afraid
- 52:45 Black in Tech
- 57:17 Be the Pipeline
- 01:01:00 KD Love
- 01:02:00 Sisters in Sales
- 01:05:00 Scott Leese
- 01:08:00 This is One Love
- 01:10:00 Advice for the Youth
- 01:11:30 Don’t Shrink
- 01:14:15 Mico Aggression
- 01:15:00 RIP DMX
- 01:16:00 WRAP UP
- 01:17:00 Assembly
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