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Creating Standout Moments & Partnerships to Build Brand Affinity with Katrine Reddin (Commsor)
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A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including:
- How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well
- Understanding the challenges of events and how to stand out
- Where marketing ideas come from at Commsor
- The critical importance of partnerships at a small company
- The role of company vision in shaping marketing strategy and culture
- The stellar Secret Santa campaign in partnership with Sendoso
- ... and the secret marvelous mess related to the much-coveted Commsor purple hoodie sweatshirt!
Mentioned in the episode:
- Katrine's profile on LinkedIn: https://www.linkedin.com/in/katrine-reddin/
- Commsor: www.commsor.com
- Ashley and Katrine's Infinite Revenue Playlist Podcast: https://www.linkedin.com/company/ashley-katrine-s-infinite-revenue-playlist/
- Sendoso: www.sendoso.com
- Grove Cookie Company: www.grovecookiecompany.com/
Learn more about Nut Tree: https://nuttr.ee/
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