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Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)
Manage episode 395635865 series 3521688
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Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.
He and host Melissa Moody chat about:
- The fundamentals of positioning for fast growing tech companies (and everyone else too)
- The concept of "advantage stacking"
- How to find balance between brand and product marketing
- How to build a customer journey model
- The wins that can be found by talking with HAPPY customers
Learn more about Nut Tree: https://nuttr.ee/
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