))
Integrating PR into Your Marketing Efforts with Stephen Karaolis (Pear the Agency)
Manage episode 394062561 series 3521688
Content provided by 2 Pizza Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2 Pizza Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing! This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands. He's also a fractional marketing consultant who had a lot to share with host Melissa about:
- why early stage marketrs should be thinking about investing in PR
- how PR relates to the other marketing activities you're doing
- three types of information you should have ready to give to reporters/media relations
- how to train your executives for PR wins
- the way that messaging directly impacts PR success
- how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)
Learn more about Nut Tree: https://nuttr.ee/
107 episodes
Share
