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Protecting Revenue by Building Your Brand with Elizabeth Hague
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If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode. You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies. She's also on the advisory board of Morning Brew's Learning Center - and a new mom who's balancing it all!
Elizabeth chats with host Melissa Moody and gets into:
- When you might need a brand marketer on a small team
- How brand ties into everything from revenue protection to investor narrative
- How to convince your leadership to care about brand
- The importance of strategic hiring and retention
- Working to be "uncomfortably comfortable" with hard business decisions
- The chaos of acquisitions and pivots
Find Elizabeth on LinkedIn here: https://www.linkedin.com/in/followelizabeth/
Shout-outs include:
- Mailchimp
- Chat GPT
- Notion
- Warmly
- Nicole Leffer
- Everybody Hates Marketing podcast
- Women in B2B Marketing podcast
Learn more about Nut Tree: https://nuttr.ee/
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