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#Искусство #Книги #Рассказы #Книги и Литературная Деятельность #Tasty Bookss #Anton Chernousov

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

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Подкаст про вкусные книги. Обзоры книг. Подкаст о вкусных книгах. Заметки об интересных книгах, о новых и старых, о тех, которые заставляют задуматься.

55 episodes

Tasty Books's podcast

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updated 5 years ago

Series home•Feed

55 episodes

#Искусство #Книги #Рассказы #Книги и Литературная Деятельность #Tasty Bookss #Anton Chernousov

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1
105 Кристалл — Вкусные книги [ фантастика ] 10:39

5 years ago10:39

10:39

105 Кристалл — Вкусные книги [ фантастика ] Простое чтиво из прошлого: Степан Вартанов — Смерть взаймы - Кристалл - Проводник - Сон Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Ihor Kopyl, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Архив первых ста подкастов http://bit.ly/tbp100arch…

1
104 Китами Масао — Самурай без меча [ профи ] 17:34

5 years ago17:34

17:34

Китами Масао — «Самурай без меча» http://bit.ly/TastyBooks104 Kitami Masao — «The Swordless Samurai» https://amzn.to/2WTNeXd Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Ihor Kopyl, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Архив первых ста подкастов http://bit.ly/tbp100arch…

1
103 Логика — Вкусные книги [ учебник ] 15:17

5 years ago15:17

15:17

С.Н. Виноградов, А.Ф. Кузьмин — «Логика» http://bit.ly/TastyBooks103 С.Н. Виноградов, А.Ф. Кузьмин — «Логика» Видео http://bit.ly/TastyBooks103v Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Ihor Kopyl, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Архив первых ста подкастов http://bit.ly/tbp100arch…

1
102 Сверхдержавы искусственного интеллекта — Вкусные книги [ профи ] 14:55

5 years ago14:55

14:55

Кай-Фу Ли — «Сверхдержавы искусственного интеллекта» http://bit.ly/TastyBooks102 Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Ihor Kopyl, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Архив первых ста подкастов http://bit.ly/tbp100arch…

1
101 Психология и космос — Вкусные книги [ профи ] 11:20

5 years ago11:20

11:20

Юрий Гагарин, Владимир Лебедев — «Психология и космос» http://bit.ly/TastyBooks101 Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Ihor Kopyl, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Архив первых ста подкастов http://bit.ly/tbp100arch…

1
100 Икигай — Вкусные книги [ профи ] 12:41

5 years ago12:41

12:41

Кен Моги «Икигай. Смысл жизни по-японски» http://bit.ly/TastyBooks100 Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Ihor Kopyl, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Скачай подкаст http://bit.ly/TastyBooks100mp3…

1
099 Красная таблетка — Вкусные книги [ психология ] 21:29

5 years ago21:29

21:29

Андрей Курпатов - «Красная таблетка» http://bit.ly/TastyBooks99 Night of Nights/Death Waltz - Piano http://bit.ly/TastyBooks99add Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Скачай подкаст http://bit.ly/TastyBooks99mp3…

1
098 Работа как внутренняя игра — Вкусные книги [ психология ] 20:50

5 years ago20:50

20:50

Тимоти Голви - «Работа как внутренняя игра» http://bit.ly/TastyBooks98 Про девочку Дашу http://bit.ly/TastyBooks98add Благодарности патронам: Aleksandr Kiriushin, Alex Malikov, Fedor Rusak, Grigori Pivovar, Lagunovsky Ivan, Leo Kapanen, Mikhail Gaidamaka, Neikist, nikaburu, Pavel Drabushevich, Pavel Sitnikov, Sergey Kiselev, Sergey Vinyarsky, Sergii Zhuk, Vasiliy Galkin Поддержи подкаст http://bit.ly/TAOPpatron Подпишись в iTunes http://bit.ly/tastybooks Скачай подкаст http://bit.ly/TastyBooks98mp3…

1
097 Создавая бестселлер — Вкусные книги [ профи ] 17:20

5 years ago17:20