Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…
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Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.
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Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.
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AM/PM Podcast
1 #441 - Viral Product Launch Secrets: How Kate Bray's Genius Idea Took Over TikTok 50:34
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Play Later Play Later Lists Like LikedE-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode! Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs. In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere. Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation. In episode 441 of the AM/PM Podcast, Kevin and Kate discuss: 00:00 - Amazon E-Commerce Success Story 00:25 - Unique Product Solving Women's Problems 03:13 - E-Commerce Journey From Nursing Student 08:53 - Navigating the Amazon Community 11:26 - Creating a Vibrant Company Culture 19:42 - Culture of Openness and Positivity 23:20 - Entrepreneurial Inspiration and Product Development 24:12 - Innovating Period Pain Relief Products 30:56 - Building Email List From TikTok Success 34:54 - Launching and Scaling E-Commerce Success 37:43 - Successful Product Launch and Marketing Strategy 43:07 - Creativity and Validation in Fashion 44:11 - Innovative Period Pain Relief Business 45:28 - Website Conversion Through Education and SEO 49:32 - Amazon Selling Course Recommendation 50:00 - Kevin King's Words Of Wisdom…
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1 #440 - From High School Hustler to 9-Figure Amazon Boss: Pat O’Neill’s Wild Ride 1:00:52
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Play Later Play Later Lists Like LikedPat O’Neill shares his journey from retail arbitrage to managing a 9-figure pet brand on Amazon. Learn AI strategies, branding hacks, and e-commerce growth secrets! E-commerce veteran Pat O’Neill joins us, offering a wealth of knowledge from his extensive experience managing Amazon accounts for major brands like Zesty Paws. Pat's journey from retail arbitrage to spearheading successful brand strategies highlights the importance of building brands rather than merely selling products. He candidly shares entrepreneurial lessons learned, especially around the intricacies of financial management and the transition from a retail arbitrage beginner to becoming a pivotal figure in the pet supplement industry. His passion for offering genuine support is evident as he discusses his commitment to providing small sellers with boutique agency services that don't break the bank. The conversation shifts to the vibrant pet supplement market, where we explore the nuances of branding and marketing dog supplements on Amazon. Pat unpacks the complexities of making health claims, navigating legal hurdles, and combating competitor tactics. His insights into the emotional and financial commitments pet owners make for their furry companions underscore the growing demand for preventative care. The discussion paints a vivid picture of the unique bond between humans and their pets, emphasizing the role of supplements in enhancing pet health and longevity, and how these relationships drive market growth. We also venture into the transformative role of AI in shaping the future of e-commerce. Pat discusses innovative AI applications that streamline operations, from product sourcing to review management. He shares exciting prospects about AI-driven decision-making that enhances efficiency in product launches and market trend predictions. The discussion extends to influencer marketing strategies and the power of social media, reflecting on how AI tools are set to redefine e-commerce success. This episode is packed with actionable insights and forward-thinking strategies, ensuring listeners walk away with valuable knowledge to power their e-commerce endeavors. In episode 440 of the AM/PM Podcast, Kevin and Pat discuss: 06:07 - Amazon Entrepreneur's Start in Retail Arbitrage 10:31 - Career Growth in E-Commerce Industry 15:20 - The Growing Pet Supplement Market 20:59 - Navigating Challenges in Pet Supplement Sales 22:22 - Challenges of Making Claims in Supplements 27:40 - Social Media Influencer Launch Strategy 28:34 - Customer Acquisition Strategy in PPC 31:24 - Amazon Growth Strategies and Tactics 35:30 - Emergency Use Supplement Brand Hedge 38:18 - Product Expectations and Ratings 42:17 - Small Agency Philosophy and Growth 43:52 - E-Commerce Strategies and AI Innovation 47:54 - AI Impact on E-Commerce Trends 49:29 - Automated Product Opportunity Sourcing Process 54:57 - AI Innovation and Business Growth 1:00:02 - Kevin King's Words Of Wisdom…
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1 #439 - From Solo Hustle to Team Powerhouse: The Systemization Secrets of an 8-Figure Seller 46:42
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Play Later Play Later Lists Like LikedLearn how to scale your Amazon business with systemization! Michal Specian shares insights on hiring, building processes, and growing beyond the $1M mark. Don’t miss this episode! Join us as we explore the Amazon seller journey of Michal Specian, who transformed his initial $5,000 investment into a thriving eight-figure brand. Michal shares his experiences of overcoming language barriers while attending university in Prague, launching his first Amazon product in the US sports category, and partnering with Miles to create a successful kitchen and dining brand. Discover how their Czech-inspired glassware brand expanded into European markets, utilizing Amazon's Pan-EU program, and learn about the strategies Michal employed for systemization, team building, and scaling his business effectively. As we shift focus, Michal reflects on his post-exit experiences and future strategies, highlighting the lessons learned from finalizing a business deal in the Canary Islands. Hear about his transition from the Amazon business model to consulting on internal operations, leveraging his background in economics and systems thinking. We discuss the evolving landscape of launching an e-commerce brand today and the importance of diversifying sales channels beyond Amazon. This chapter provides valuable insights into maintaining negotiation leverage and strategically selling a business. Finally, we explore transformative business mindsets and the future of AI in business. Michal emphasizes the importance of working on your business rather than in it, sharing tips on systemization, mindset shifts, and delegation. Listen as we discuss how AI is reshaping business operations, with potential applications in customer service and logistics, and how it can enhance productivity and efficiency. With practical strategies for systemizing businesses and insights into the exciting potential of AI, this episode offers a comprehensive guide for entrepreneurs aiming for growth and operational freedom. In episode 439 of the AM/PM Podcast, Kevin and Michal discuss: 00:00 - Amazon Seller's Journey to 8-Figure Exit 02:23 - E-Commerce Experience and Launch Location 05:52 - Successful Sale to Aggregator Bid War 08:08 - Post-Exit Reflections and Future Strategies 12:42 - Evolving E-Commerce Brand Strategy 16:16 - Prioritizing Balance and Enjoyment in Business 21:35 - Transforming Business Mindsets and Systems 26:21 - Role of Supply Chain Manager in Business 30:00 - eCommerce Hiring Challenges and Strategies 32:36 - The Future of AI in Business 39:08 - Global Success Stories in E-Commerce 40:41 - Business Growth and Systemization Strategies 42:21 - Motivating Through the Growth Process 46:13 - Kevin King's Words of Wisdom…
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1 #438 - Geek Out on Amazon PPC: Data-Driven Advertising Hacks with Mike Frekey 49:03
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Play Later Play Later Lists Like LikedGeek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI’s impact on advertising, and tips for optimizing campaigns to boost your Amazon sales. 🚀 Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts. Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves. Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon's PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon's first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike's unique insights and expertise. In episode 438 of the AM/PM Podcast, Kevin and Mike discuss: 00:00 - Data Nerd's Amazon Advertising Strategies 02:39 - Amazon Marketing Strategies and Data Analysis 06:11 - Agency Age and Automation vs. Humans 09:03 - Analyzing Amazon Advertising Strategies 12:26 - Gender-Specific Product Line Analysis 16:33 - Amazon PPC Strategies and Attribution Challenges 18:40 - Amazon Bid Boosting Challenges 25:06 - Campaign Monitoring and Analysis Priorities 27:33 - Impact of AI on Amazon Advertising 29:15 - Future of AI in Amazon Advertising 31:41 - AI Transformation in Workforce 35:38 - Amazon Algorithm 39:31 - Amazon Advertising Launch Strategy Tips 41:59 - Product Reviews for Amazon Success 47:15 - Networking and Event Promotion on LinkedIn 48:30 - Kevin King's Words of Wisdom…
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1 #437 - AI, KDP, & Amazon FBA: Shivali Patel on Winning in E-Commerce 54:14
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Play Later Play Later Lists Like LikedShivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode! What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes. As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali’s expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles. We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond. In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss: 02:12 - Interview on Content Creation Collaboration 07:55 - Entrepreneurial Journey 10:48 - From Beauty Queen to Helium 10 Evangelist 11:07 - Perspective Shift From User to Ambassador 19:30 - 7-Day Challenge for Amazon FBA Sellers 22:31 - KDP Metadata Training and Replays 27:20 - Building Relationships and Resources for Sellers 29:47 - Investing in Knowledge and Connections 31:05 - Mastermind Events and Networking ROI 35:44 - Exploring Opportunities With Amazon KDP 36:38 - Navigating KDP and Book Publishing 42:52 - Optimizing Book Cover Design for Conversions 45:56 - Future of AI and Amazon 51:17 - Shivali's Ultimate Life Goals 53:29 - Kevin King's Words of Wisdom…
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1 #436 - The Math Behind PPC: Data-Driven Strategies for Amazon Success 55:13
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Play Later Play Later Lists Like LikedMaster Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth. Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce. We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input. Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape. In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss: 00:00 - Amazon PPC Strategies With Mansour 06:43 - Scaling Supplement Brands Through Advertising 09:46 - Marketing Passion Project 11:24 - Evolving Amazon Advertising Strategies 15:44 - Amazon Marketing Cloud Audience Customization 25:28 - Future Impact of AI in Amazon PPC 30:26 - Generative AI Tools for Video Production 33:04 - AI Improving Agency Selection Process 35:25 - Amazon Advertising and Client Management 37:06 - Client Growth Incentives and Compensation 40:23 - Amazon Advertising Services and Brand Management 43:15 - Amazon PPC Campaign Optimization Strategies 50:58 - Grouping Keywords by Volume and Intent 54:45 - Kevin King's Words Of Wisdom…
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1 #435 - Revolutionizing E-Commerce Financing: Innovative Solutions for Amazon Sellers 55:33
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Play Later Play Later Lists Like LikedAmazon fees, tariffs, and rising costs are squeezing cash flow. In this episode, we dive into funding options and smart financial strategies to keep your Amazon business growing strong. What if there were a way to finance your Amazon business without falling into the traps of traditional loans and predatory cash advances? Our latest episode of the AM/PM podcast promises just that, with insights from our special guest, Nadav Gorlicki of CapEc, who has charted an incredible journey from IT to Amazon entrepreneurship. Nadav shares his firsthand experiences in navigating the financial challenges that Amazon sellers face today, especially as rising fees and costs make sustaining a business more difficult than ever. He reveals the strategic financial solutions that CapEc provides, which are designed to align perfectly with sellers' ROI and cash flow, offering a viable path for sustainable growth. Starting an Amazon business is no small feat, especially if you're working with a limited budget. Managing cash flow effectively can mean the difference between success and failure. We discuss various strategies to overcome the long lead times before sales begin to pay off, and the critical decisions around funding options like loans versus equity investments. Nadav introduces alternative financing solutions that allow sellers to maintain inventory without the burden of personal guarantees or credit checks, thus preserving their ownership stakes. His insights are a game-changer for anyone looking to build a resilient and profitable e-commerce business. But let’s not forget the bigger picture—while financial success is important, it shouldn’t overshadow life’s simple pleasures. In a thought-provoking segment, we reflect on the importance of balancing work with experiences that truly enrich our lives. From spending time with family to enjoying the moment, we encourage you to remember what truly matters beyond the balance sheets. Tune in to this enlightening episode with Nadav Gorlicki and uncover strategies that could transform your e-commerce journey while keeping life’s joys in perspective. In episode 435 of the AM/PM Podcast, Kevin and Nadav discuss: 00:00 - The Challenge of E-Commerce Financing 07:42 - Rise of Specialized Companies in Selling 13:38 - Navigating Amazon Startup Financing 18:08 - Benefits of Partnership With Amazon Seller 19:00 - Sustainable Amazon Seller Financing Options 27:22 - Analyzing Product ROI for Business Success 32:26 - Effective E-Commerce Financing Strategies 36:08 - Financing New Product Launches 44:06 - Revolutionizing E-Commerce Financing Solutions 44:53 - Changing Amazon Industry Success Rates 50:34 - Understanding Payment Terms and ROI 53:04 - Finance Your Growth With CapEc 54:42 - Remembering Life Beyond Money 54:49 - Kevin King's Words of Wisdom…
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1 #434 - The Creative PPC Revolution: Rethinking Amazon Ads with Chris Rawlings 46:42
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Play Later Play Later Lists Like LikedIn this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success. Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor. Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity. Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce. In episode 434 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Amazon PPC and Business Fun 02:21 - E-Commerce Industry Success and Failure 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey 10:09 - Impact of Isolation on Mindset 14:50 - Lessons Learned From Entrepreneurial Failure 21:28 - Authenticity in Teaching and Testing 26:01 - Navigating the Amazon Sales Market 27:07 - Advanced Amazon PPC Five-Day Challenge 32:01 - Leverage Creative for Amazon Success 32:23 - Effectiveness of TV Ads for Brands 36:00 - Effective Marketing Strategy for Long-Term Success 36:58 - Future of Amazon Search and AI 44:29 - PPC Challenge Sophie Society…
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1 #433 - The Money Game: How to Secure Financing Without Sinking Your Amazon Business with Russell Walraven 46:02
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Play Later Play Later Lists Like LikedIn this episode, we’re going to talk about everything financing, some of the pros and cons of taking actual lending or advances for your business, and everything in between. What if securing financing for your e-commerce business didn't mean sacrificing control or facing exorbitant interest rates? Russell Walraven from 8Fig joins us to unpack financing solutions that respect your business's autonomy and potential. We explore the tailored working capital options 8Fig offers to online sellers on major platforms like Amazon, Shopify, and Walmart. Russell also shares 8Fig's leap into SaaS, crafted to fuel seller growth and success, while addressing the challenges and opportunities in the ever-evolving e-commerce landscape. Navigating the murky waters of Merchant Cash Advances (MCAs) can be daunting, but we're here to shed light on this alternative financing avenue. Through personal anecdotes, we unravel the differences between MCAs and traditional loans, highlighting the risks and aggressive collection tactics that can ensue in cases of default. Discover the flexibility of new MCA products designed specifically for Amazon and e-commerce sellers, alongside insights on securing subsequent funding without fully paying down existing amounts. Choosing between lending and equity financing is a pivotal decision for any entrepreneur, and we dissect this complex dynamic to help you make informed choices. Learn about the advantages of retaining full business ownership through loans with companies like 8Fig, versus the prolonged involvement of equity investors. We also delve into the process of pre-qualifying for loans without impacting your credit score and the importance of building a financial partnership founded on trust and understanding of e-commerce dynamics. Whether you're in the throes of financial challenges or planning ahead, this episode equips you with practical advice to secure fair and effective funding for your online business. In episode 433 of the AM/PM Podcast, Kevin and Russell discuss: 00:00 - Financing Options for E-Commerce Sellers 07:24 - Flexible E-Commerce Supply Chain Solutions 10:16 - Alternative Financing Options for E-Commerce 16:11 - Marketplace Payment Enforcement Strategies 20:57 - Lending vs. Equity in Business Ownership 22:31 - Lenders and Stacking Loans Discussion 25:51 - E-Commerce Seller Funding Process 28:38 - Managing Seller Sizes and Deal Sizes 34:08 - No Origination Fees for Financing 35:34 - Navigating E-Commerce Financing Options 39:57 - E-Commerce Focus in Business Research…
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1 #432 - Amazon Traffic Hacks: How Influencers & Big Blogs Drive Millions with Richie Carreon 48:03
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Play Later Play Later Lists Like LikedUnlock massive traffic with affiliate marketing! In this episode, our guest reveals how to connect with influencers, land top blog features & drive millions in sales for your Amazon business. Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday. We also dive into the magic of Amazon's affiliate traffic, revealing tricks to boost your product's organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon's brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you’re a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers. Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today's marketing landscape. In episode 432 of the AM/PM Podcast, Kevin and Richie discuss: 00:00 - Affiliate Marketing Strategies With Richie Carreon 03:52 - Affiliate Marketing Success Stories 08:24 - Leveraging Amazon Affiliate Benefits 15:07 - Innovative Affiliate Marketing Strategies 18:51 - Affiliate Marketing and Advertising Strategies 20:45 - Newsletter Advertising With Beehive Platform 22:53 - Maximizing Ad Inventory Sales 26:24 - The Power of Affiliate Marketing 30:48 - Building Relationships for Affiliate Success 32:16 - Building Business Relationships Through Sponsorship 35:03 - Amazon Sellers Membership Pricing and Expansion 39:02 - Competition for High Base Rate 42:38 - Exploring Diversification in E-Commerce 47:33 - Kevin King’s Words of Wisdom…
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1 #431 - Navigating the Future of E-commerce Advertising with Navah Hopkins: Uniting SEO, PPC, and AI 56:27
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Play Later Play Later Lists Like LikedIn this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more. Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gain insights into the ethical dilemmas and strategic shifts that led her to embrace PPC. This episode promises a deep dive into the integration of PPC with SEO and the transformative role of AI in this burgeoning $91 billion industry. Our conversation spans the evolution of advertising platforms, likening modern problem-solving to the once-dominant yellow pages. Navah shares how being present in the digital marketing space can secure a brand's status as a default consumer choice, similar to Amazon's rise to prominence. We also highlight the complexities of combining PPC and SEO strategies, the hidden challenges in automatic platform settings, and the value of accurate data interpretation on platforms like Google, Facebook, and Amazon. Nava sheds light on common advertising mistakes and offers practical advice on avoiding pitfalls that can mislead decision-making. As we look towards the future, Navah shares her vision for the untapped potential of video advertising, particularly on platforms like Amazon where low competition offers a cost-effective edge. From influencer marketing to TikTok's global reach, we explore innovative strategies that maximize ad performance and attribution. Join us in uncovering how Navah Hopkins is leading the charge in ethical and innovative digital marketing, paving the way for what lies ahead in this dynamic industry. In episode 431 of the AM/PM Podcast, Kevin and Navah discuss: 00:00 - AI Impact on SEO and Advertising 11:18 - AI's Impact on Branding and Consumers 14:11 - Navigating Different Online Advertising Platforms 14:59 - Evolution From Unknown to Default 22:01 - Google Ads Reporting Trustworthiness 23:00 - Avoiding Common Advertising Pitfalls 25:40 - Data Analysis for Marketing Decisions 31:23 - Discussion on Automated Tools and AI 32:34 - Vendor Selection for E-Commerce Sellers 35:10 - Payment Models in Marketing Strategies 38:22 - The Future of Video Advertising 42:58 - Amazon Prime's Transactional Ad Advantage 45:25 - Maximizing Google Ads Performance and Attribution 48:21 - Call Tracking and Attribution in Marketing 53:39 - Connecting With Nava Hopkins on Optimization 55:16 - Kevin King's Words of Wisdom…
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1 #430 - Packaging That Sells: How to Triple Your Product Price with Strategic Design 52:12
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Play Later Play Later Lists Like LikedIn this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success. Transform your brand's presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value. Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today’s environmentally-conscious consumers. For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand's identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you're an Amazon seller on a budget or a growing brand, Kitty's guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers. In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss: 00:00 - The Importance of Packaging for Branding 03:23 - Career Path in Design Industry 06:02 - Evolution of Design Trends 11:31 - The Impact of Packaging Design 14:11 - Importance of Branding and Packaging 22:19 - Packaging Strategies for Amazon Businesses 27:08 - The Value of Presentation in Marketing 29:48 - Enhancing Customer Experience Through Packaging 31:19 - Packaging Design and User Experience Importance 34:01 - The Power of Packaging Extras 37:39 - Creative Packaging Solutions for Clients 39:57 - Packaging Design and Brand Consistency 45:29 - Importance of Brand Consistency 47:07 - Impacts of Creative Packaging Design 49:39 - Exploring Creativity in Brand Marketing 50:57 - Maximizing Packaging Impact 51:45 - Kevin King's Words of Wisdom…
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1 #429 - How to Outrank Competitors on Amazon with Alina Vlaic 50:43
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Play Later Play Later Lists Like LikedIn this episode, get expert tips on ranking page one on Amazon, from keyword strategies and listing optimization to leveraging AI and actionable insights to boost your sales. Unlock the secrets to achieving the coveted page one ranking on Amazon as we sit down with Alina Vlaic from AZRank. You'll learn to master the nuances of constructing effective listings and targeting the right keywords to enhance your visibility and sales. Alina shares stories from her journey in the e-commerce world, highlighting the dynamic Romanian e-commerce community and how it’s being driven forward by a strong IT and programming culture. We trace the evolution of Amazon's ranking strategies, from the early days of product giveaways for reviews to today's focus on relevance and customer engagement. Discover how sellers have adapted to changes in Amazon's algorithm and hear about the tactics that continue to thrive. Alina and her team at AZ Rank, in collaboration with Helium 10, have pioneered methods like the CPR formula to help sellers navigate these challenges. Their insights shed light on crafting strategies that keep your products relevant in the ever-changing Amazon landscape. Finally, we delve into the science of reverse engineering Amazon's AI, Rufus, to give your listings the competitive edge they need. Alina discusses the growing importance of rich media content like images, videos, and user-generated content, and how these elements can significantly amplify your product's appeal. Whether you're launching a new product or refining an existing one, learn how to harness tools like Helium 10 and Amazon's Product Opportunity Explorer to strategically position your brand for success. In episode 429 of the AM/PM Podcast, Kevin and Alina discuss: 00:00 - Strategies for Amazon Page One Ranking 04:40 - Entrepreneurial Journey in E-Commerce 15:47 - Evolving Strategies for Amazon Ranking 17:05 - Amazon Bans Activity, Goes Underground 19:41 - Developing Formula for Amazon Ranking 22:35 - Crucial Strategies for Amazon Ranking 27:57 - Optimizing Flat Files for Amazon Success 29:53 - Optimizing Amazon Launch Strategy and Ranking 31:22 - Product Testing and Data Collection Techniques 37:04 - Product Success Maintenance Planning Strategy 40:07 - Reversing Amazon AI for Ranking Success 44:42 - Amazon Listing Optimization Through UGCs 48:12 - Trends in Product Innovation 50:14 - Kevin King’s Words of Wisdom…
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1 #428 - Kickstart Your 2025 with Amazon Strategies, PickFu Insights, and Social Media Tactics Featuring John Aspinall 1:01:17
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Play Later Play Later Lists Like LikedKick off the New Year with us as we sit down with John Aspinall, a leading influencer in the Amazon space and brand evangelist for PickFu. Together, we navigate the evolving dynamics of social media and explore strategies for effectively leveraging platforms like TikTok, Instagram, and LinkedIn. John shares his insights on using PickFu to test images and pricing, while addressing common misconceptions about Amazon as a source of passive income. We reflect on the shift from get-rich-quick schemes to more sustainable business models, alongside the aspirations of the younger generation, who are increasingly drawn to becoming influencers and creators in today's digital economy. In a captivating discussion, we contemplate the potential acquisition of TikTok, with Amazon rumored as a possible buyer, and consider the implications of such a purchase without TikTok's unique algorithm. We trace TikTok's evolution from its Musical.ly origins to a powerhouse of creative content that rivals other social platforms. By examining the rise and fall of creative platforms like Vine, we offer insights into the future of content creation and the potential regulatory challenges that may arise for TikTok. Join us as we weigh the possibilities and potential outcomes for TikTok's future. As we continue our exploration of social media strategies, we get into the nuances of optimizing content across various platforms. We discuss the effectiveness of Instagram Reels, Snapchat's transformation, and the challenges of maintaining a professional presence on Facebook. With John Aspinall, we explore the art of LinkedIn engagement, emphasizing authenticity and the risks of automation. Finally, we examine how tools like the Helium 10 Audience tool powered by PickFu enhance consumer research and product presentation strategies on Amazon, offering a comprehensive look at how brands can better understand customer behavior and optimize their social media presence. In episode 428 of the AM/PM Podcast, Kevin and John discuss: 00:00 - Social Media Influencer Dynamics and Trends 06:18 - Influencers Impact in China and U.S 11:18 - The Future of TikTok Algorithm 13:17 - Evolution of Short Video Platforms 14:37 - Social Media Platform Dynamics and Strategies 24:20 - Maximizing Visibility Through Impressions 26:05 - LinkedIn Strategy for Brand Growth 30:49 - Optimizing Polling Strategies With PickFu 34:53 - Proper Targeting for Marketing Success 41:10 - Understanding Customer Behavior Through Split Testing 41:23 - Pricing Strategy Experiment Results 45:42 - Product Presentation Strategies for Amazon Success 46:43 - Packaging Strategies for Amazon Success 49:31 - Importance of Clickable Hero Image 54:41 - Maximizing ROI With Market Research 55:56 - Newsletter Strategy and Dream 100 58:28 - The Mystery of Newsletter Selection 1:00:47 - Kevin King's Words of Wisdom…
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1 #427 - Breaking Down TikTok’s Fate and What Sellers Can Do Now with Rafay MH 52:22
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Play Later Play Later Lists Like LikedIn this episode, an expert in TikTok marketing shares insights on the platform’s future, 3 potential scenarios, and strategies to help Amazon sellers adapt and succeed in a changing landscape. Curious how TikTok's trajectory might change the game for Amazon sellers? Uncover the possibilities with our guest, TikTok expert Rafay MH of Theuptik.com as we explore three potential futures for this ever-evolving platform. Discover how your business can stay ahead whether TikTok continues as is, faces significant transformations, or even undergoes delays. As Rafay shares his personal journey from Australia to Dubai, he also sheds light on the unique opportunities that come with adapting to change in the digital marketing world. What's driving TikTok's success, and how can it work for you? Rafay and Kevin break down the platform's innovative algorithm, which levels the playing field for content creators big and small. We also dive into TikTok's raw content style that sets it apart from the polished perfection of other social media platforms, and how it has become a powerhouse for discovering and shopping. From its global reach, notably in Indonesia, to the complex interactions between tech leaders and former President Trump, this episode uncovers the broader implications for privacy and potential ownership changes. Engage with TikTok creators to boost your brand's visibility and sales. Learn which strategies best support creators and strengthen collaborations by offering meaningful incentives and training. We discuss innovative marketing tactics using TikTok as a top-of-funnel awareness tool, emphasizing the importance of creative campaigns and a holistic approach to long-term success. Whether it involves running flash sales or launching groundbreaking campaigns, let this episode be your blueprint for conquering the future of digital marketing with TikTok at the helm. In episode 427 of the AM/PM Podcast, Kevin and Rafay discuss: 00:00 - Exploring TikTok's Future with an Expert Guest 07:13 - Amazon-TikTok Marketing Strategy Success 10:25 - TikTok's Unique Algorithm and Future 11:31 - Impact of TikTok on Social Media 17:58 - Impact of TikTok on Consumer Behavior 20:26 - Smartphone Tracking and Marketing Strategies 23:38 - The Effect of TikTok on Amazon Sellers 24:47 - Strategies for Working With TikTok Creators 31:51 - TikTok Affiliate Marketing Strategies 33:33 - Boosting Sales Through TikTok Strategies 35:49 - Influencer Marketing for Product Launches 41:53 - Strategies for TikTok Content and Sales 42:58 - Marketing Strategy for TikTok Sales 45:21 - Brand Content Strategy on Social Media 48:54 - Content Strategy for Brand Engagement 51:54 - Season's Greeting from Kevin King…
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1 #426 - Navigating High Returns and Tariffs: E-Commerce Strategies with Shan Shan Fu 44:40
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Play Later Play Later Lists Like LikedDiscover how today’s guest pivoted from tech to e-commerce, overcame high clothing return rates, tackled tariffs, and thrived on Amazon. Insightful tips for low-margin industries and global living! What if you could transform your career from tech to e-commerce and redefine the meaning of freedom income? Discover the inspiring story of Shan Shan Fu, a former tech professional who found her calling in online retail. From navigating the turbulent waters of PPE sales during the pandemic to launching a flourishing clothing line on Amazon, Shan Shan opens up about her journey, sharing insights on managing high return rates and low margins in the fashion industry. With the looming threat of new tariffs, we explore innovative strategies to ensure profitability and growth, all while discussing the lifestyle benefits of remote work from stunning locations like Medellin, Colombia. Join us as we explore the revolutionary concept of Kindred, an initiative that turns home-sharing on its head, offering people the chance to live globally by exchanging home credits. Our discussion highlights Austin, Texas, as a vibrant hub for internet marketing and gastronomy, where Michelin-starred dining is now an exciting feature. We dive into how platforms like YouTube have been invaluable for self-education, enabling entrepreneurs like Shan Shan to stay ahead in rapidly changing e-commerce landscapes. In our forward-looking discussions, we tackle the exciting potential of AI in product development and marketing, where technology is reshaping how products are visualized and sold. Shan Shan shares her approach to continuous innovation, emphasizing the importance of launching new products and optimizing supply chains by exploring manufacturing opportunities in places like Vietnam. Don't miss this episode packed with practical advice and inspiration for anyone navigating the fast-paced world of selling on Amazon. In episode 426 of the AM/PM Podcast, Kevin and Shan Shan discuss: 01:00 - Discovering Success With Shan Shan Fu 04:01 - Defining Freedom Income vs Passive Income 08:18 - Entrepreneur Travels With Kindred Program 08:53 - Global Home Sharing and Foodie Explorations 11:57 - Fashion Business and International Manufacturing 12:47 - Success Through Strategic Relationships 22:27 - Navigating Tariffs in Clothing Industry 28:44 - Navigating Tariffs on Imported Goods 30:35 - E-Commerce Product Ideation and Expansion 33:42 - Effectively Targeting Female Influencers 37:54 - AI-Powered Product Development and Expansion 39:44 - Launching New Products for Growth 44:05 - Kevin King's Parting Shot…
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1 #425 - Creating a Canine Empire: Innovative Strategies for Growing a Pet Brand with Julie Napolitano 51:38
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Play Later Play Later Lists Like LikedIn this episode, our guest shares her journey in the pet industry, from creative financing to Amazon success, networking in think tanks, and launching her brand on Nordstrom. Join me as I sit down with Julie Napolitano, a dedicated pet lover and entrepreneur who has carved out a unique path in the pet industry with her Amazon private-label dog brand. Listen in as Julie recounts her transition from a corporate career to launching her own direct-to-consumer business on Shopify, driven by a passion for providing quality products for pets. We'll explore her experiences with innovative financing methods, including bootstrapping and securing grants, and discuss the pivotal role that events like the 7-Figure Seller Summit in Japan and the Market Masters Think Tank have played in shaping her journey. In this episode, Julie shares the trials and triumphs of launching her brand, Pup Wax, on Amazon and the lessons learned from navigating the platform's complexities. From participating in Target's pet accelerator program to addressing the challenges of product compliance, Julie's story is a testament to persistence and adaptability. We'll discuss the importance of building trust with pet parents and the unique marketing strategies needed to stand out in the competitive pet supplement market. Finally, Julie reflects on the transformative impact of expert think tanks and the value of networking at in-person events. Her journey underscores the significance of building meaningful relationships and the benefits of continuous learning and adaptation in business. As we wrap up, we'll highlight Julie's latest achievements, including her product launch on Nordstrom's national online platform, and discuss the importance of pursuing goals with passion and creativity. Don't miss this inspiring conversation that celebrates the power of resilience and community in entrepreneurship. In episode 425 of the AM/PM Podcast, Kevin and Julie discuss: 00:00 - Julie Napolitano's Pet Brand Journey 06:18 - From Shopify To Amazon 12:36 - Innovative Calming Dog Toy Development 12:45 - Bonding With Dogs in Modern Society 18:48 - Trend of Pet Adoption and Bonding 21:28 - Marketing Challenges in Pet Industry 24:20 - Marketing Strategies for Pet Owners 27:35 - Amazon Brand Funding Strategies 29:02 - Bootstrapped Entrepreneur Secures Multiple Grants 30:53 - Tory Burch Fellowship Program Benefits 36:34 - Business Growth Through Market Masters Think Tank 42:56 - Product Success and Future Planning 45:44 - Networking Benefits Beyond Virtual Events 47:45 - Trade Show Discussion and Retail Opportunities 50:55 - Kevin King's Words Of Wisdom…
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1 #424 - Protect your Brand from Counterfeiters with Stan Ference 57:34
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Play Later Play Later Lists Like LikedJoin us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators. Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in policing counterfeit products. Since 2018, he's witnessed significant shifts in the e-commerce landscape, revealing the evolving challenges and highlighting the urgency for sellers to take the reins in safeguarding their intellectual property. Engage with Stan’s personal anecdotes and insights, as he uncovers critical strategies for those aiming to protect their brands in a bustling global market. Throughout the episode, we explore the nuanced intricacies of intellectual property rights, focusing on trademarks, patents, and copyrights. Stan offers a historical perspective on trademarks, demystifying the distinctions between design and utility patents, and their vital roles in protecting innovations. He provides practical advice on overcoming hurdles faced by inventors on platforms like Amazon and crowdfunding sites, where knockoffs are rampant. From early publication requests to expedited applications, Stan emphasizes the importance of timely filings to shield imagery and product listings from unauthorized use, ensuring entrepreneurs can safeguard their creative assets effectively. Our discussion extends into the global realm of IP protection, dissecting how differing international trademark rules can impact businesses. Stan shares the unique challenges posed by China's "first to file" approach, alongside Amazon's evolving trademark processes and the significance of its transparency program in combating counterfeiters. Through captivating case studies and stories, Stan highlights the profound consequences of intellectual property disputes, from jeopardized business deals to the unauthorized sale of Simpsons-themed merchandise. This episode is a vital resource for Amazon sellers and digital creators striving to protect their intellectual property rights and secure their businesses’ futures against counterfeit threats. In episode 424 of the AM/PM Podcast, Kevin and Stan discuss: 00:00 - IP Protection for Sellers on Amazon 04:57 - Amazon's Accountability for Intellectual Property 10:24 - Enforcing Brand Rights on Amazon 13:37 - Intellectual Property Overview 15:09 - Intellectual Property Strategies for Amazon Sellers 18:05 - Water Balloon Invention Story 23:41 - Global Trademark Protection Overview 24:15 - Amazon Sellers IP Protection Strategies 27:27 - Amazon Transparency Program and Trademark Registration 31:34 - Trademark Renewal Requirements and Deadlines 40:01 - Global IP Protection and Branding Strategies 46:30 - Protecting Your Brand From Knockoffs 57:10 - Kevin King's Words of Wisdom…
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1 #423 - Skateboards and Amazon Tools: Carrie Miller’s Take on Selling Smarter 53:51
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Play Later Play Later Lists Like LikedIn this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father's entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking. The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape. We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie's insights into Helium 10's innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group's collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship. In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss: 00:00 - E-Commerce Trends and Tools Discussion 03:14 - Podcast Success With Helium 10 07:49 - Skateboard Business Trends and Experiences 11:46 - Geofencing and Digital Advertising Strategies 16:29 - Geofencing for Targeted Advertising 21:04 - Amazon Sales Strategy and Helium 10 33:43 - Quality Over Quantity in Product Sourcing 37:21 - Tariffs and Manufacturing in the USA 40:58 - Reviving American Manufacturing Quality 42:28 - Importance of Networking and Event Attendance 46:18 - High-Impact Business Development Strategy Sessions 52:37 - Helium 10 Elite Monthly Training Session 53:16 - Kevin King's Words of Wisdom lium 10's innovative tools.…
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1 #422 - Under The Hood of Amazon Agencies: Choosing the Right Partner with Pasha Knish 54:48
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Play Later Play Later Lists Like LikedIn this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency. Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of authenticity in business relationships. Pasha provides valuable insights on choosing the right agency and hiring the right team members, all while highlighting the rewarding experience of hosting a podcast and gaining inspiration from seasoned service providers. Discover the evolving landscape of Amazon agencies as we examine industry changes since 2011, including the rise of software tools that have transformed agency operations. We discuss the diverse motivations behind starting an agency, from genuine expertise to opportunistic ventures, and the current challenges of demonstrating expertise and reliability to clients. Emphasizing data-driven insights, we explore the necessity of building trust and ensuring effective service delivery in a competitive environment, and we share real-life examples of agency owners navigating these challenges. Lastly, we discuss strategies for agency growth, the trend of agency roll-ups, and exit strategies for agency owners. Learn about the creative deal structures that allow aggregators to acquire agencies without upfront costs and the benefits of partnering with an agency. We also highlight the importance of building quality agencies for long-term success, maintaining a strong company culture, and balancing client relationships. For those interested in expanding their knowledge, we recommend checking out Pasha's podcast, "The Agency Operator," and invite you to sign up for Kevin’s upcoming Billion Dollar Seller Newsletter webinar for more insights. In episode 422 of the AM/PM Podcast, Kevin and Pasha discuss: 00:00 - Inside the Amazon Agency World 03:56 - Podcasts Inspire Action and Growth 06:42 - Long-Term ROI and Building Relationships 12:30 - Navigating the Amazon Agency Landscape 16:07 - Challenges of Selling on Amazon Agencies 20:11 - Quality and Management of Virtual Assistants 22:23 - Building Quality Agencies for Long-Term Success 28:42 - Agency Growth and Exit Strategies 32:31 - Fully Built Out System for Success 38:09 - Advantages of Agency Business Model 40:39 - Acquiring and Growing Amazon Agencies 42:29 - Opportunities and Challenges in Agency Acquisitions 46:29 - Building Trust in Agency Success 48:18 - Agency Growth Strategies and Optimization 53:28 - Exploring Diverse Business Perspectives 54:20 - Kevin King's Words Of Wisdom…
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1 #421 - Secrets of Scaling: Jennifer Young's Journey of Leading a $20 Million Toy Empire 39:57
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Play Later Play Later Lists Like LikedLearn strategies from today’s guest who shares her journey managing a $20M Amazon business. Discover tips on sourcing, multi-channel sales, and scaling leadership for lasting success. Can you imagine sustaining a $20 million Amazon business where 70% of sales happen in just one season? Join us as we explore the toy industry with Jennifer Young, who shares her unmatched expertise in orchestrating this financial ballet. From tackling the fourth-quarter rush with precise forecasting to leveraging her Chinese connections for strategic sourcing, Jennifer reveals how she keeps her business thriving amidst varying challenges. She discusses the role of strategic partnerships and the financial acumen required to turn seasonal spikes into sustained success. In this episode, we navigate the world of global product development and marketing, dissecting the art of juggling quality issues, inventory management, and brand differentiation. Jennifer sheds light on the multi-channel sales strategy involving Amazon, Walmart, and D2C channels, highlighting the importance of maintaining target margins and adapting to rising costs. With a mixed team based in China and the U.S., she illustrates the cultural nuances of marketing to a Western audience and the strategic advantages of having a U.S.-based category manager to enhance product presentation and conversion rates. Leadership and team growth are at the heart of scaling any successful business, and Jennifer's journey is no exception. Discover her insights on finding trustworthy leaders, fostering a secure work environment, and the essential mindset shifts needed for expansion. She emphasizes the significance of mentorship and continuous learning, drawing from personal experiences and shared knowledge within the Amazon seller community. As we wrap up, Jennifer's story underscores her commitment to exploration, helping others succeed, and the joy derived from seeing team members, especially those from underprivileged backgrounds, grow and flourish in the corporate world. In episode 421 of the AM/PM Podcast, Kevin and Jennifer discuss: 00:00 - Managing Seasonal Sales and Cash Flow 07:16 - Forecasting Sales Using BSR Rankings 11:28 - Global Product Development and Marketing Challenges 17:21 - Scaling a Business and Team Development 18:33 - Scaling Amazon Business for Growth 24:30 - Team Growth and Cultural Advantages 26:20 - Chinese Sellers and Brand Strategy 31:00 - Navigating the Amazon Seller Journey 35:33 - Best Conference Meal Experience 39:18 - Kevin King's Words Of Wisdom and Tribute to Zoe…
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1 #420 - Cracking Amazon’s Algorithm: Brian Johnson’s Latest Tips on Organic Rank and PPC Cuts 55:01
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Play Later Play Later Lists Like LikedIn this episode, get expert Amazon-selling insights! Let’s discover winning strategies for organic search ranking, PPC optimization, and how AI is transforming Amazon search. Join us as we welcome Brian Johnson to the AM/PM podcast, where we reflect on nearly a decade of experiences and insights in the Amazon-selling space. Brian and Kevin go way back to around 2014-2015, meeting at local meetups and SellerCon, and even sharing a mastermind group with some industry legends. Listen in as we reminisce about the evolution of mastermind groups, the significance of collaboration, and the transition from learning various tactics to transparent data practices in Amazon strategies. We celebrate Brian's dedication to sharing his expertise openly and his remarkable journey in e-commerce. In this engaging episode, Brian and Kevin discuss the challenges and creativity required to succeed in the competitive Amazon marketplace. From launching a Julian vegetable peeler to mastering Amazon PPC advertising, we share our entrepreneurial journeys and the innovative strategies that emerged from them. We explore how tracking factors for search rank optimization can significantly boost organic sales and revenue, while also emphasizing the power of data in providing actionable insights. Brian's transition into the Amazon PPC realm, the evolution of strategies, and his exit from a PPC software venture are some highlights of our conversation. As we look towards the future, the episode explores the transformative impact of AI on search technology and user behavior. We discuss how AI is changing search processes, leading to clickless searches and streamlining research tasks. Despite changes in search results, we emphasize the importance of staying adaptable to new technologies. The episode wraps up with reflections on the value of networking and wisdom in the e-commerce industry, and Kevin encourages listeners to stay tuned for more exciting episodes. Whether you're a seasoned Amazon seller or new to e-commerce, this episode offers valuable insights and inspiration from Brian Johnson's experiences and expertise. In episode 420 of the AM/PM Podcast, Kevin and Brian discuss: 00:00 - Decade-Long Relationship and E-Commerce Insights 09:58 - Amazon Organic Ranking Strategy and DeepM 11:19 - Entrepreneurial Philosophy and Competition 15:23 - Organic Rank in Amazon 19:48 - Amazon Search Rank Optimization Strategy 22:49 - Amazon SEO and Deep Learning Analysis 27:41 - Optimizing Search Rank Factors for Sales 27:45 - Amazon Search Optimization Strategies 31:23 - Rank Destroyers in Amazon Search Marketing 34:49 - Secrets of Amazon Ranking Factors 45:22 - Future of Search Engine Optimization 45:55 - Future of AI in Search Optimization 49:56 - Dynamic Titles in Amazon Search 54:32 - Kevin King's Words of Wisdom…
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1 #419 - Boosting Conversions Through Creative Content: Mastering Amazon Listings with Daniela Bolzmann 48:37
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Play Later Play Later Lists Like LikedIn this episode, let’s supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers. E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms of transitioning from startup life to following passion-driven ventures paint a vivid picture of today’s evolving work culture. Our conversation dives into powerful strategies for Amazon advertising and branding, challenging the status quo of product marketing. Starting with creative development, Daniela emphasizes capturing consumer attention through sound-infused product presentations and consistent branding. We explore the structured processes that help brands elevate their content, from sharp data analysis to creative briefs, and discuss the importance of split testing. The episode dives into the various levels of support brands require, whether they’re seeking full autonomy or ongoing collaboration. The art of enhancing Amazon listings and A+ content through creative optimization and visual storytelling is another focus, highlighting the role of specialized teams in transforming product imagery into engaging stories. Daniela sheds light on AI and advanced search tools reshaping product discovery, and the importance of embedding metadata in images for visibility. We discuss the power of premium A+ content, featuring innovative strategies like hotspots and carousels, to boost engagement. This episode promises to inspire listeners with actionable insights to elevate their Amazon presence and drive sales growth. In episode 419 of the AM/PM Podcast, Kevin and Daniela discuss: 00:00 - Mastering Amazon Listings With Daniela Bolzmann 01:59 - Speaking at Amazon Accelerate Event 08:25 - Amazon Sellers Lack Marketing Psychology 09:13 - Amazon Advertising Strategy and Branding 11:28 - Elevated Content Creation and Process Implementation 15:32 - Enhancing Amazon Listings Through Creative Optimization 17:09 - Amazon SEO Optimization Fundamentals 19:38 - Google Image Traffic for Amazon Products 23:12 - Optimizing Amazon Listings for Search 24:25 - Future of Image-Based Search Tools 27:12 - Common Mistakes in Image Creation 30:23 - Optimizing Amazon Listings With Visual Storytelling 32:45 - Utilizing User-Generated Content for Marketing 36:46 - Seamless Image Design Techniques 42:41 - Exploring Peruvian Cuisine and Fusion 48:11 - Kevin King's Words of Wisdom…
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1 #418 - How to Tap into Latin America’s $200 Billion E-Commerce Market with Christie & AJ 47:24
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Play Later Play Later Lists Like LikedImagine tapping into a market that has the potential to skyrocket your e-commerce business. What if Latin America could be the next big frontier for growth? Join us as Christie Rugh and AJ Hernandez from SkyPostal bring their expertise to the table, offering a roadmap for businesses looking to thrive in this promising region. With projections indicating a leap from $195 billion to $270 billion by 2028, they highlight how Sky Postal's logistics solutions provide a cost-effective and reliable alternative to expensive express carriers and challenging postal services, making it easier for businesses to venture into Latin America. From navigating Brazil's protective economic policies to capitalizing on the rising middle class across Argentina and Colombia, we cover the strategies you need to succeed. Our conversation takes a closer look at how mobile phones are transforming shopping habits and how financial landscapes are evolving with the increased use of installment payments. Learn about the pivotal role platforms like Mercado Libre and Amazon play in facilitating cross-border sales, with Sky Postal ensuring timely deliveries and localized support to bridge language and currency barriers. For those contemplating expansion, the Latin American market is not only less competitive but also offers lucrative opportunities like cheaper ad buys. Whether you're a seasoned seller or facing challenges in the U.S. market, this episode equips you with actionable insights and strategies to enhance your brand's presence and sales. Plus, listen to a personal tale of customs woes that underlines the importance of understanding international trade nuances. Don't miss out on uncovering the untapped potential of Latin America with SkyPostal as your ally. In episode 418 of the AM/PM Podcast, Kevin, Christie, and AJ discuss: 00:00 - Expand Your E-Commerce Business to Latin America 01:33 - Latin America E-Commerce Logistics Solutions 06:05 - Expanding Latin America Market Reach 11:08 - Expanding Into Emerging Latin American Markets 13:05 - Navigating Trade in Latin America 16:38 - Options for International E-Commerce Expansion 20:49 - International Shipping Rates and Domestic Services 24:21 - Liquidation of Super Bowl Merchandise 25:49 - Expanding to Latin America Logistics Opportunities 27:54 - Cross-Border Marketing Strategies 32:57 - Cost-Saving Fulfillment From Mexico to US 35:27 - Latin America Logistics With SkyPostal 40:44 - International Shipping on Amazon Prime 46:45 - Kevin King's Words Of Wisdom…
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AM/PM Podcast
1 #417 - From YouTube to Amazon: David Quintieri on Merging Content and E-Commerce 49:51
49:51 Play Later Play Later Lists Like Liked49:51
Play Later Play Later Lists Like LikedIn this episode, our guest talks about YouTube growth, image optimization, selling internationally on Amazon, overcoming challenges, and top e-commerce strategies. Welcome to an insightful journey into the dynamic realms of e-commerce and content creation. In this episode, we're joined by Helium 10 Elite member David Quintieri, who shares his wealth of experience as a seasoned YouTuber with over 100 million views. Listen in as we explore the exciting intersection of YouTube and Amazon, uncovering strategies for leveraging video and user-generated content to boost e-commerce success. We highlight staggering success stories, like those of the Kelsey brothers and Joe Rogan, to illustrate the untapped potential of monetization on podcast platforms. David offers a unique perspective on bridging content creation with e-commerce, sharing valuable insights for both aspiring and established sellers. Join us as we discuss essential strategies for enhancing your Amazon FBA business, from effective image usage in product listings to transitioning from a YouTube career into Amazon FBA selling. Learn about the importance of storytelling and emotionally resonant language in marketing images, and hear personal experiences about transitioning from selling generic products to building a unique brand. We also explore the value of educational resources and small paid groups in overcoming challenges and inspiring entrepreneurship, emphasizing the need to understand the intricacies of the Amazon selling process. Additionally, we examine the cultural differences in entrepreneurship between the US and other countries, exploring how understanding the American consumer is crucial for international sellers. Our conversation also touches on the innovative use of AI tools for enhancing product images and Amazon listings, offering insights into staying competitive in the evolving e-commerce landscape. Finally, we reflect on the impact of relationship quality on personal and professional growth, encouraging listeners to invest in nurturing connections. Tune in for an episode packed with actionable strategies and inspiration for e-commerce success. In episode 417 of the AM/PM Podcast, Kevin and David discuss: 00:00 - E-Commerce Strategies and Monetizing YouTube 07:07 - Utilizing YouTube Shorts And It's Algorithm 11:29 - Importance of Quality Photo Composition 13:28 - Amazon FBA Business Journey 16:51 - Scaling Business With Amazon Selling 23:10 - Building Confidence in E-Commerce Business 27:33 - Transitioning From Nine to Five Jobs 29:23 - Business Opportunities in Canada vs USA 32:47 - Advantages of Pursuing Opportunities in the US 36:57 - Utilizing AI Tools in E-Commerce 38:08 - Amazon Comprehend for Image Analysis 43:54 - Benefits of Helium 10 Elite Membership 49:15 - Kevin King's Words Of Wisdom…
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1 #416 - Sports, Pets, and Masterminds: Gina Perez’s Playbook for Building a Successful Brand 1:00:15
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Play Later Play Later Lists Like LikedGina Perez, former competitive college athlete and sports enthusiast, graces our podcast with her vibrant tales from the recent Olympics in France. But it’s not just about the sports; Gina also shares her adventures in the dynamic pet brand industry, weaving in stories of her entrepreneurial success and strategies in e-commerce. Transitioning from a corporate career in the sporting goods sector, Gina talks about her move to e-commerce, providing a candid narrative of embracing change and entrepreneurship. Her story is rich with insights on navigating corporate restructuring and diving into Amazon selling. With humor and heart, Gina outlines the challenges and triumphs of launching her own brand, offering invaluable lessons on Amazon private label, inventory management, and financial strategy. In the bustling world of pet products, Gina’s focus on unique offerings and brand differentiation shines through. With an emphasis on community and storytelling, she highlights how all-natural pet products can foster customer loyalty. The episode also explores the profound impact of the Helium 10 Elite mastermind group, which supports her with continuous learning and networking opportunities. Gina candidly shares how this community aids her growth, emphasizing the importance of mastermind groups and thoughtful networking in steering clear of bad advice. In episode 416 of the AM/PM Podcast, Kevin and Gina discuss: 00:00 - A Trip to France and the Olympics 06:42 - Supporting Women's Sports With Custom Shirt 11:33 - Entrepreneurship Journey in E-Commerce 12:07 - Transitioning to E-Commerce Success 15:16 - Navigating Career Transitions in Business 23:04 - Pet Products E-Commerce Growth Strategy 24:38 - Entrepreneurial Risk and Investment Amount 28:33 - Entrepreneurial Approach to the Pet Industry 31:35 - Pet Product Marketing Strategies 33:58 - Brand Storytelling and Connection 41:21 - Switching from Jungle Scout to Helium 10 41:37 - Helium 10 Elite Community Benefits 48:02 - Value of Peer-to-Peer Learning 50:48 - Entrepreneurial Community Support and Goals 51:22 - The Importance of Collaboration in Business 53:16 - More Membership Benefits of Helium 10 Elite 59:06 - Networking Benefits for Entrepreneurs 59:47 - Kevin's Words Of Wisdom…
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1 #415 - How a Lufthansa Pilot Turned His Passion into a Million-Dollar Amazon Business 50:44
50:44 Play Later Play Later Lists Like Liked50:44
Play Later Play Later Lists Like LikedEver wondered how a commercial airline pilot could pull off a million-dollar Amazon business success? Join us as David Lang, the Lufthansa pilot turned e-commerce entrepreneur, shares his incredible journey from the cockpit to conquering the Amazon marketplace. Learn the secrets behind his dual career, and discover how the meticulous systems and numbers-driven strategies in aviation perfectly translated to his booming online business. Peel back the curtain on aviation myths and misconceptions with David, who demystifies common fears like turbulence and clarifies the dynamic roles of captains and co-pilots. His unique story of balancing a demanding airline career with academic pursuits and a project management role at Lufthansa sets the stage for his leap into the world of e-commerce. From reverse-engineering a product failure to a game-changing success, David reveals the strategic planning and keyword wizardry that skyrocketed his sales to $1.2 million in just five days. As we wrap up, David takes us through the exhilarating process of selling his business and achieving financial freedom. Is life after a successful Amazon FBA business exit all it's cracked up to be? Hear about the ongoing thrill of e-commerce, the benefits of strategic business networks, and future plans like his appearance at the Billion Dollar Seller Summit in Iceland. Don’t miss this inspiring episode brimming with actionable advice and captivating stories from David’s dual careers. In episode 415 of the AM/PM Podcast, Kevin and David discuss: 00:00 - From Commercial Pilot to E-Commerce Success 04:49 - Commercial Pilot License Requirements and Opportunities 09:53 - Pay Discrepancies in the Airline Industry 11:52 - Misconceptions About The Aviation Industry 14:24 - Perceptions of Pilot Profession 16:53 - Entrepreneurship While In The Airline Industry 22:18 - Achieving Success Through Reverse Engineering 25:26 - Calculated Risk Pays Off Big 26:59 - Amazon Keyword Manipulation for Brand Success 31:03 - Working With 8Fig for Business Funding 38:36 - Life After a Successful Business Exit 43:40 - Distressed Amazon Seller Turnaround Plan 44:45 - Business and Aviation 50:11 - Kevin King's Words Of Wisdom…
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1 #414 - Amazon FBA Success to Chaos: How Brian & Janine Navigated a Nightmare Business Exit 54:09
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Play Later Play Later Lists Like LikedPicture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights. We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn’t always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape. Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom! In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss: 00:00 - Brian and Janine's Amazon FBA Business Success 03:24 - Amazon Sellers Share Insights at Event 06:01 - From Pharmacists to Amazon Entrepreneurs 10:33 - Success Story of Taking Action 14:20 - Immediate Business Success Stories 15:25 - Navigating Amazon Growth and Selling Journey 20:14 - Advice to Sell Brand and Grow 22:31 - Amazon Brand Suspension and Patent Dispute 31:02 - Negotiation for Brand Acquisition 32:20 - Resolving IP Dispute With Faithful Conversation 35:58 - Business Dispute Resolution Conversations 40:42 - Turning Around a Nightmare Amazon Business Exit 40:46 - A New Brand Acquisition for $40,000 45:53 - Airbnb, Amazon, and New Entrepreneurial Ventures 49:37 - Damage Control Strategies 52:07 - Business Networking and Persistence in Amazon 53:11 - Maximizing Amazon-Selling Success 53:40 - Kevin King's Words of Wisdom…
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1 #413 - Omnichannel Online & Retail Strategy Advice For Big Brands with Steve Yates 56:17
56:17 Play Later Play Later Lists Like Liked56:17
Play Later Play Later Lists Like LikedListen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint. In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability. Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth. In episode 413 of the AM/PM Podcast, Kevin and Steve discuss: 00:00 - Opportunities in E-Commerce for Big Brands 01:38 - Amazon's Acquisition of Woot.com 06:16 - Retail Strategy of Daily Deal Website 08:26 - E-Commerce Consultancy and Growth Strategy 14:40 - Revenue-Based vs. Fixed Fee Agency Services 17:21 - Navigating Resistance to Amazon Marketplace 20:25 - Strategies for Brand Channel Control 26:11 - Controlling Inventory and Pricing Strategy 28:50 - Dealing With Amazon Resellers 32:54 - Channel Strategy and Marketplace Differentiation 33:59 - Business Strategies for Retail Success 37:35 - Key Price Points for Product Placement 40:40 - Brand Strategy in E-Commerce Marketplaces 45:21 - Branding Strategies for Amazon Success 47:27 - Emerging E-Commerce Opportunities 50:59 - Optimizing Walmart Listings for Success 54:20 - Unscripted Conversations on AM/PM Podcast…
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1 #412 - Expanding Your E-commerce Business into Europe with Melanie Katsaris' Tax & Compliance Expertise 56:48
56:48 Play Later Play Later Lists Like Liked56:48
Play Later Play Later Lists Like LikedJoin us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert. Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally. Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask. In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss: 00:00 - Expanding Global E-Commerce With Avask 02:42 - VIP Experience at Beyonce Concert 08:01 - Leveraging Technology for Business Growth 13:59 - Navigating Global E-Commerce Regulations 18:37 - Marketplace Regulations 20:24 - Navigating European E-Commerce Tax Regulations 23:29 - Amazon's Market Expansion in Europe 27:16 - EU VAT Compliance Regulations Impact Sellers 32:11 - International Tax Compliance and Reporting 34:23 - Navigating International Tax and E-Commerce 36:48 - Declaring Taxes and Customs 42:33 - Expanding International E-Commerce Compliance 43:21 - Global Shipping and Customs Impact 47:39 - Amazon's VAT Program Conclusion 49:23 - Amazon Sellers Facing Compliance Changes 56:13 - Kevin King’s Words of Wisdom…
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