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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BBC Radio Scotland Rugby Podcast
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Content provided by BBC and BBC Radio Scotland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio Scotland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Andy Burke and Tom English with all the news, analysis and interviews on what's happening in the World of Scottish rugby
198 episodes
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Content provided by BBC and BBC Radio Scotland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio Scotland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Andy Burke and Tom English with all the news, analysis and interviews on what's happening in the World of Scottish rugby
198 episodes
All episodes
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1 Six Nations: 'England must start fast and end well' - Ashton 34:52
34:52
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Tom and Andy look forward to the Calcutta Cup with England winger and pundit Chris Ashton
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1 Six Nations: Time up for Townsend? ‘Be careful what you wish for' - Johnnie Beattie 39:38
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Johnnie Beattie joins Tom and Andy to discuss Scotland’s performance against Ireland in the Six Nations and look forward to Scotland travelling to Twickenham and the Calcutta Cup
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1 Six Nations: Scotland suffer defeat to Ireland 25:12
25:12
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After Scotland's Six Nations defeat to Ireland, Andy Burke gets reaction from Rory Darge and Gregor Townsend and Sportsound's Fraser Brown, Peter Wright and Tom English.
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1 Six Nations: ‘Scotland need to force Irish errors like England did’ - Paterson 32:02
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Scotland's record point scorer Chris Paterson joins Andy at Murrayfield to discuss Gregor Townsend's team selection to face Ireland in the Six Nations
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1 Six Nations: ‘Scotland need win at any cost’ 36:08
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Tom and Andy chat with Irish rugby legend Gordon D'Arcy ahead of Ireland facing Scotland in the Six Nations
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1 Six Nations: Scotland open with win against Italy 29:09
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After Scotland start their 2025 Six Nations campaign with victory over Italy at Murrayfield, we get reaction from Gregor Townsend, Finn Russell and hat-trick hero Huw Jones.
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1 Six Nations: Scotland team to face Italy, plus new SRU CEO 46:53
46:53
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Tom and Andy chat to Scottish Rugby's new CEO Alex Williamson plus we hear from Gregor Townsend as he names the team to face Italy in Scotland's Six Nations opener at Murrayfield
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1 Six Nations: Adam Hastings says ‘Scotland’s big players need to step up’ 37:42
37:42
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Tom and Andy discuss Scotland in the Six Nations with Warriors' fly half Adam Hastings
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1 Six Nations: We hear from the Scotland squad as opener looms 40:34
40:34
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Andy Burke and Colin Gregor talk to some of the players in Scotland's Six Nations squad including Pierre Schoeman, Fergus Burke, Ben White, Jamie Ritchie, Jack Mann & Ewan Ashman
In 2024, Glasgow Warriors lifted the URC Championship. Andy Burke sat down with Warriors fly-half Duncan Weir and operations manager John Manson to relive their journey to glory.
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1 'I consider myself a tough guy but cancer scared me' - Peter Wright 31:38
31:38
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Tom and Andy are ditching talk of tries and team selections to hear from Scotland and British Lions prop Peter Wright who shares his journey through a prostate cancer diagnosis. In a frank and informative discussion Peter shares the ups and downs of his journey as well as reflecting on the anxiety he felt throughout. Details of support with cancer are available at bbc.co.uk/actionline.…
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1 John Jeffrey "hurt, bitter and betrayed" by Scottish Rugby 37:34
37:34
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Andy Burke and Tom English hear from John Jeffrey following the acrimonious end to his bid to become chairman of World Rugby and discuss the opening fixtures of the URC
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1 Brown on hanging up his boots and what comes next 34:49
34:49
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Fraser Brown joins Tom and Andy to look back on his Scotland and Glasgow playing career and discuss what’s next for him in rugby.
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1 Horne on tennis, title hopes and scoring records 45:19
45:19
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George Horne joins Tom and Andy to discuss his tennis talents as a youngster, biding his time to become Glasgow’s number nine and his hopes for the URC run-in.
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1 Frustration for Scotland's Women in the Six Nations plus the weekend ahead in URC 40:31
40:31
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Tom English and Andy Burke look back on a poor Scotland performance against England in the Women's Six Nations and preview the weekend ahead in the United Rugby Championship
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