The Sport Experience Show podcast

#Sports #Fitness #Andrew O'Loughlin #Experiencedesign #Fanexperience #Sportbusiness #Sportevents #Sportexperience #Sportmanagement #Sportmarket

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

The Sport Experience Show

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Welcome to the Sport Experience show, where we are speaking with the world’s leading experts in sport and live experience design, finding the new ways of winning for sport and active experience providers. We all have a lot of things to achieve, but ultimately the EXPERIENCE matters the most. As we all know that the experiences we provide will decide if we are successful or not in our work, or not! So this show is all about finding meaningful information for you to take away and use, helping you create more valuable, meaningful and manageable experiences. and let's never forget… your people will never forget how you make them feel! www.sportexperiencedesign.com

18 episodes

The Sport Experience Show

updated about a year ago

Series home•Feed

18 episodes

#Sports #Fitness #Andrew O'Loughlin #Experiencedesign #Fanexperience #Sportbusiness #Sportevents #Sportexperience #Sportmanagement #Sportmarket

All episodes

The Sport Experience Show

1
The Pathway #7 The Rewards 11:53

6 weeks ago11:53

11:53

Welcome to The Pathway... where in this episode, we are discussing 'The Rewards' that come from the journey in sports. We also address those questions really being asked by parents, like what's the odds of 'making it', and is it even worth trying? ... This podcast is brought to you by Sport Experience Design. Our mission is simple: helping get more people involved in sport, more often, and for longer. You can visit us at sportexperiencedesign.com to learn how we can support your journey in creating impactful sports experiences that inspire participation and lifelong engagement. The series was inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. To check out the book, please visit SportExperienceDesign.com/ThePathway…

The Sport Experience Show

1
The Pathway #6 The Ordeals 11:24

10 weeks ago11:24

11:24

Welcome to The Pathway... where we are stepping through the Hero’s Journey of young athletes, in this episode, we are discussing 'The Ordeals' that we must navigate through during our journey in sports. We also address those questions really being asked by parents, discussed and debated on the sidelines and school gates, like how much sport is too much, or should they be playing more? Or is it time to just focus on 1 sport? ... This podcast is brought to you by Sport Experience Design. Our mission is simple: helping get more people involved in sport, more often, and for longer. You can visit us at sportexperiencedesign.com to learn how we can support your journey in creating impactful sports experiences that inspire participation and lifelong engagement. The series was inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. To check out the book, please visit SportExperienceDesign.com/ThePathway…

The Sport Experience Show

1
The Pathway #5 The Tests, Allies & Enemies 13:28

11 weeks ago13:28

13:28

Welcome to The Pathway... where we are stepping through the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. In this episode, we are discussing the 'Tests, Trials and Enemies' - that we will always encounter during our journey in sports. We also address those questions really being asked by parents, discussed and debated on the sidelines and school gates, like how do we navigate today's sporting world with all the tech and the data, the rankings and comparisons, and all the things we never encountered ourselves. ... This podcast is brought to you by Sport Experience Design. Our mission is simple: helping get more people involved in sport, more often, and for longer. You can visit us at sportexperiencedesign.com to learn how we can support your journey in creating impactful sports experiences that inspire participation and lifelong engagement. The series was inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. To check out the book, please visit SportExperienceDesign.com/ThePathway…

The Sport Experience Show

1
The Pathway #4 Meeting the Mentors 14:42

13 weeks ago14:42

14:42

Welcome to The Pathway... the podcast that explores the transformative power of youth sports. In this episode, we are talking about ‘Meeting the Mentors' - those crucial influencers that determine the journey our kids will have in their sports. We also address those questions really being asked by parents, discussed and debated on the sidelines and school gates. Are they the right coach for my child? Should I coach my child?? And is the 'old school' or 'new school' approach the best? In each episode, we are stepping through the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. This podcast is brought to you by Sport Experience Design. Our mission is simple: helping get more people involved in sport, more often, and for longer. You can visit us at sportexperiencedesign.com to learn how we can support your journey in creating impactful sports experiences that inspire participation and lifelong engagement. The series was inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. To check out the book, please visit SportExperienceDesign.com/ThePathway ←Previous Episode…

The Sport Experience Show

1
The Pathway #3 Crossing the Threshold 11:53

14 weeks ago11:53

11:53

Welcome to The Pathway... the podcast that explores the transformative power of youth sports. The series is inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. In each episode, we dive into the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. In this episode, we are talking about ‘Crossing the Threshold - the critical point where kids leave the ordinary world of unstructured play and enter the special world of organized sports—a place that’s challenging, exciting, and sometimes overwhelming. We also address those questions really being asked by parents, discussed and debated on the sidelines and school gates, what do we need to do differently for girls than boys, if anything? Is this sport safe enough for my kid? And the classics, should it be about winning? This podcast is brought to you by Sport Experience Design. Our mission is simple: helping get more people involved in sport, more often, and for longer. You can visit us at sportexperiencedesign.com to learn how we can support your journey in creating impactful sports experiences that inspire participation and lifelong engagement. And to check out the book, please visit SportExperienceDesign.com/ThePathway…

The Sport Experience Show

1
The Pathway #2 The Refusal of the Call 13:10

14 weeks ago13:10

13:10

Welcome to The Pathway... the podcast that explores the transformative power of youth sports. The series is inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. In each episode, we dive into the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. This episode explores the pivotal stage known as ‘Refusal of the Call.’ It’s a moment of uncertainty that tests both children and parents—a crossroads where dreams and doubts collide. We also address those questions really being asked by parents, discussed and debated on the sidelines and school gates and what we can be doing to answer them. This podcast is brought to you by Sport Experience Design. Our mission is simple: helping get more people involved in sport, more often, and for longer. You can visit us at sportexperiencedesign.com to learn how we can support your journey in creating impactful sports experiences that inspire participation and lifelong engagement. And to check out the book, please visit SportExperienceDesign.com/ThePathway…

The Sport Experience Show

1
The Pathway #1 The Call to Adventure 13:44

15 weeks ago13:44

13:44

Welcome to The Pathway... the podcast that explores the transformative power of youth sports. The series is inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. In each episode, we dive into the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. We also address those questions really being asked by parents, discussed and debated on the sidelines and school gates, how do we get them off the devices and into the sports gear? What do we need to do differently for girls than boys, if anything? Is this sport safe enough for my kid? And the classics, should it be about winning? And... what’s the odds of 'making it' in sport, or should they even really be trying? This podcast is brought to you by Sport Experience Design. Our mission is simple: helping get more people involved in sport, more often, and for longer. You can visit us at sportexperiencedesign.com to learn how we can support your journey in creating impactful sports experiences that inspire participation and lifelong engagement. And to check out the book, please visit SportExperienceDesign.com/ThePathway…

The Sport Experience Show

1
SHORTS - Are you having a good impact? Or a bad one? 8:33

39 weeks ago8:33

8:33

Hello and welcome to another short Sport Experience design blog, hopefully helping you get more people, more involved in your sport, for longer! This is an audio version of the blog we shared recently, simply asking, are we having a good impact, or a bad one? You can check that out at https://www.sportexperiencedesign.com/blog or follow along on LinkedIn at https://www.linkedin.com/in/andrewjoloughlin/ Please do let me know what you think, just drop me an email at andrew@experiencedesign.global - it would be great to hear from you! And please, if you do think someone might find this useful, we’d love you to share it with them. Thank you!…

The Sport Experience Show

1
Creating the Active Bands success story with Adam Bishop from Aths Aus 44:30

3 years ago44:30

44:30

The purpose of the Sport Experience Show is to help you evolve the experiences you provide in your sport, and progress with the influence we can have in today’s ever-changing world. And so I’m really pleased to share this chat with Adam Bishop from Athletics Australia, a brilliant example of someone who is thinking differently about how we engage with our audiences, how we can grow within a sport, but at the same time embrace the wider active world and the opportunities that can bring. And while we are looking at experiences across all the layers of the sport and physical activity, this series is focused on the active consumer, the participant, and how we can create a more active world, together - to get more people more active and more often – and this show is focused on our kids - because we know that a more active world is a better world for them, for many reasons. Adam takes us thru the process of a recent success story, in the 'Weetbix Active Bands', which have been hugely popular and wildly oversubscribed, and success behind the scenes, providing proof that if we work differently, we can engage with audiences in more relevant ways in today’s world. And one thing that comes out strongly for me in this discussion was this ability to think differently, becoming a start-up within a traditional sports organisation, and how Adam and his team of collaborators have been making positive change happen, by creating an environment where failure may occur, because that then allows your team the ability to grow. So please do listen in to hear why Adam has taken on this challenge in his role, how he is graciously sharing what they have learned, and how you might be able to apply some of the thinking to have more success in your work. And I do hope you can take some ideas away to engage your people, more meaningfully, more often, and for longer, as you design and deliver your experiences. + if we can help you design or redesign your active experiences, events, programs, or sessions, please touch base at andrew@experiencedesign.global as I’d love to hear about the experiences you are creating – and how we might create a more active world together. ++ more SXD ideas & free tools >>> sportexperiencedesign.com…

The Sport Experience Show

1
The Aus Open Event Show + Sport Experience Show 51:46

3 years ago51:46

51:46

We thought this Event Show would be so valuable and interesting to our Sport Experience Design community, we wanted to share this with you here. And in this new series of the Event Show we were lucky to speak with leaders in the world of major events, as we enter an exciting window of opportunity across our industry. The purpose of the show is to give a voice to our industry, to hear from influential leaders as to how they are going about their work, and so we can take things away and apply it in our world. So in this chat, I’m joined by a popular figure in our industry, who has been heavily involved in an event most of us will know. Karen Clydesdale is 'Head of Customer Experience and Customer Relationship Management’ at Tennis Australia, leading a team that has been producing amazing things at the Australian Open, and also across the many events and experiences that they provide. This is an extremely interesting chat as Karen has been leading the way with many new ways of working, how experiences are designed and delivered, and how to keep evolving what they do. We cover the importance of ‘the experience’, and having a very strong vision, strategic pillars and guiding principles to guide what you are focusing on. We also talk about the ongoing evolution of the Aus Open, in providing experiences for different groups of people, the customers, the fans/patrons, the players, participants, and partners, and also the workforce - and why that is important. We even touch on all the levels of value, for before, during and after an event, with the critical physical and digital interactions. We also learn how Karen’s team measure progress and applies the insights from these measures. We also hear some of Karen's valuable personal experiences, including some really practical and important tips and tricks we can all use! So there is so much to take away from this chat, from a strategic level, through to the day-to-day ways of working. Karen has a wealth of experience and is using that to make a real difference in the experiences she provides. We do hope you enjoy the Show, and as always please drop me a line at andrew@andrewoloughlin.com to see if I can help you with the design or redesign of your event experiences, or in developing the strategy that will make your event, the most valuable experience it can be, for your audiences, and for you. But for now please enjoy this special show, with the amazing Karen Clydesdale from Tennis Australia… For more info please jump on to Tennis.com.au andrewoloughlin.com And some more of the Event Show... https://www.andrewoloughlin.com/the-event-show-podcast…

The Sport Experience Show

1
Creating Active Experiences @ Bodhi & RIDE with Michaela Fellner 47:26

3 years ago47:26

47:26

The purpose of the Sport Experience Show is to help you harness the power of the experiences you provide in your sport, and so I’m really pleased to share this chat with Michaela Fellner, the founder of Bodhi & RIDE, a brilliant example of someone who is building a community through the power of the experience. And we are focused on the experience as while we all have a lot of things to achieve, and lots of ways to do it, THE EXPERIENCE you provide will ultimately decide whether people want to sign up and show up, or not. While the 'SX Show' is about experiences across all the layers of the sport and physical activity industry, this series is focused on the active consumer, the participant, and how we can create a more active world, together - to get more people more active more often - because we know that a more active world is a better world, for many reasons. Personally, one thing that comes out strongly for me in this discussion was the ability to connect with people by changing a typical experience and creating an environment that will connect with your people, connect to each other, and motivate them to keep signing up and showing up again, and again. So I do hope you can take some ideas away to help you in your work, and apply as you design and deliver your experiences. But for now, please tune in AND get down for a RIDE! https://bodhiandride.com.au + if we can help you design or redesign your active experiences, events, programs, or sessions, please touch base at andrew@experiencedesign.global as I’d love to hear about the experiences you are creating – and how we might create a more active world together. ++ more SXD ideas & free tools >>> sportexperiencedesign.com…

The Sport Experience Show

1
The Sport Experience Show - More People, More Active with Dr Erica Randle 1:04:54

4 years ago1:04:54

1:04:54

Really brilliant to share this chat with Dr Erica Randle, a highly regarded expert in sport and physical activity, having led some brilliant research projects across the active world, and we were very lucky to tap into her wealth of experiences - to see how you might be able to apply these findings in the design of more influential experiences in your sports and activities. As you will hear there is so much knowledge and really actionable examples that Erica shares, so this is a great chance to explore even more deeply the role, and the value ‘the experience’ might play in your sports, the programs, events, and each interaction that you have, so that people keeping signing up and showing up again, and again. The purpose of this show is to understand how we can all provide even more influential experiences in sport – as I think we all appreciate the importance of the experience you offer, to get more people, more active, more often. At La Trobe University Erica has led many projects for Sport Australia, VicHealth and researched many clubs and communities across our sporting world. So whether you need to provide accessible and inclusive experiences for new participants, or more meaningful experiences to retain your existing audience, this chat with Erica should give you some insights to make great decisions and amplify the value of your work. Please do tune in, and please do touch base, we’d love to hear about the experiences you are providing - and how we might be designing a more active world together. To hear the great Sports Community Podcast series Erica mentions visit https://sportscommunity.com.au/podcast/ To view the excellent 'This Girl Can' Journey Maps please visit https://thisgirlcan.com.au/wp-content/uploads/2020/02/This-Girl-Can_Journey-Maps_A3_FULL-SET_20190708.pdf + to create your own Journey Maps please email andrew@experiencedesign.global we'd love to do these for you! If we can help you design or redesign your active experiences, events, programs, or sessions, please touch base at andrew@experiencedesign.global ++ for more ideas, free tools and resources jump into sportexperiencedesign.com…

The Sport Experience Show

1
Sport Experience Design with world-leading expert Professor Daniel Funk 1:21:15

4 years ago1:21:15

1:21:15

We are excited to share this discussion that I had with a true world-leading expert in all aspects of sport – and a pioneer in sport experience design - Professor Daniel Funk. Daniel is a prodigious professor, based at Temple University in the USA, he has published over 130 academic papers, and his 4 books have been essential reading for many students and practitioners across our industry. So much knowledge has been shared and applied that I suspect it is likely Daniel’s research has featured in your sports management education, or the findings he has been involved with may have influenced the work you are involved with in some way. And this show is a great chance to explore even more deeply the role and the value that ‘the experience’ plays in sport – for the fans, for the active participants, and for us as providers. We all know how influential experiences can be in sport, and the purpose of this show is to understand how we can all provide even more influential experiences – speaking with the world-leading advisors, researchers and thought leaders - giving you some insights to make great decisions, and to help you amplify the value of your work. So we do hope this discussion provides you with some meaningful information to help you design or redesign your fan and participants experiences, so that they keep signing up and showing up again, and again. For more on Dan and his research please visit https://www.danielfunk.com And, if we can help you design or redesign your experiences, please do touch base at andrew @ experiencedesign.global - I’d love to hear about the experiences you are creating - and how you are going about it. ++ more resources, videos, books, blogs and tools at sportexperiencedesign.com…

The Sport Experience Show

1
A parkrun journey - the influential participant experience with Tim Oberg 1:09:53

4 years ago1:09:53

1:09:53

I’m really pleased to be able to share this discussion with you that I had with Tim Oberg, the man who brought what has become a global success story, parkrun, to this part of the world. This is a great opportunity to understand the experience that parkrun provides, and how it goes about providing it. A participant experience which ultimately has had an immense influence on many people, influencing more people to sign up and show up again, and again, week after week until they become evangelists for parkrun, and start to bring others people with them - all of which has been a big part of the success of parkrun. So, I do hope you can follow these steps on a parkrunners journey and apply them to your experiences. For more on the parkrun story visit parkrun.com and parkrun.com.au + if we can help you design or redesign your experiences, please touch base for a free Discovery chat. Please do drop me a line at Andrew @ experience design . global - I’d love to hear about the experiences you are creating - and how you are going about! ++ more info, ideas and resources at https://www.sportexperiencedesign.com…

The Sport Experience Show

1
The Value of Experiences in our Lives - and our Sport - with James Wallman 1:22:54

4 years ago1:22:54