Content provided by ICON Real Estate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ICON Real Estate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App Go offline with the Player FM app!
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by ICON Real Estate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ICON Real Estate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Mark Francis and his local guests as they chat about their local community, real estate, all things Winchester, Virginia!
Content provided by ICON Real Estate. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ICON Real Estate or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Mark Francis and his local guests as they chat about their local community, real estate, all things Winchester, Virginia!
Gain a greater appreciation for servers in the restaurant industry as you hear some of the behind-the-scenes stories with Mark’s chat with long-time server at “Roma Old Town”, Rachel Racey. For show notes: Roma Old Town: https://romawoodfiredpizza.com Upcoming Events : History Conference: Washington’s First War, Feb 14-15 https://www.shenandoahatwar.org/washington Restaurant Week - Winchester, Feb 17-23 https://www.winchesterrestaurantweek.com “Coldest Night of the Year” Walk, Feb 22 Support for WATTS (Winchester Area Temporary Transitional Shelter) https://cnoy.com/location/winchester…
Gain some insights on what life in Winchester is like for young adults as they look to navigate and balance a career, a social calendar, and even dating, as Mark chats with Caleb Pearson. Links for this episode: Keystone gatherings, Thursday evenings @ 7pm Fellowship Bible Church https://fbcva.org/keystone Chocolate Escape, Saturday, February 8, 2pm-5pm Downtown Winchester https://friendsofoldtown.org/event/chocolate-escape/…
Mark chats with Dr. Diane Schnoor, as she shares how her passions in education, story-telling, and the arts, all led her to her current career path of mentoring and assisting educators around the world with her company, “Dr. Diane’s Adventures in Learning”. Today’s Guest: Dr. Diane’s Adventures in Learning https://www.drdianeadventures.com Upcoming Events : Friday, January 17 @ 8:00pm Improv Comedy with Porkchop Volcano https://allevents.in/winchester/improv-comedy-with-porkchop-volcano/100001088767656369 Saturday, January 18 - 11:00am-1:00pm Writer’s Group (with Project Write) @ Handley Library https://allevents.in/winchester/project-notebook-writers-group/200027711320345 Saturday, January 25 - “The Bloom: Cash Party!” Millwood Station, 5pm-10pm https://www.thebloom.com/cash-party.html…
Discover the future vision for downtown Winchester and the transformation of “Winchester Main Street” into “Friends of Old Town” as Mark sits down with Executive Director Brady Cloven for an insightful conversation. Friends of Old Town: https://www.facebook.com/people/Friends-of-Old-Town/61566981196869/?_rdr Upcoming Events : Jan 3 - 18, Winchester Little Theater, “The Witness Tree” https://winchesterlittletheatre.org/production/the-witness-tree/ Jan 15, “Friend of Old Town” meeting @ Winchester Brew Works, 3pm https://www.facebook.com/events/615132037869111…
Mark shares parts of his favorite ICONic Talk conversations from 2024 and breaks down what makes this podcast so special to our local Winchester community. Upcoming Local Events: Nutcracker by Virginia Youth Ballet @ John Handley High School December 21-22 Walking in a Winter Wonderland @ Clearbrook Park Evenings running until January 1 New Year’s Eve Celebration – Glow Party / Laser Light Show and “Apple Drop” December 31, 1:30pm-12:00am…
Listen how Dr. Colette Sabbagh fell in love with our town of Winchester when she and her family moved five years ago - and learn from her what it takes to get connected and be a valuable member of the community. (And there are some bonus tips on good practices on flu/cold prevention!) Upcoming Events : Nutcracker Tea, as The Tea Cart December 5-29 https://visitwinchesterva.com/event/nutcracker-tea/ Follow the Star, at Fellowship Bible Church December 8 and 9 https://fbcva.org/followthestar Winchester Old Town Winter Village Downtown December 6-8 https://visitwinchesterva.com/event/winchester-winter-village/ Holiday Tours at Belle Grove Plantation December 6-30 https://www.bellegrove.org/calendar/holiday_tours…
Mark chats with local historian and author, Mike Robinson, as he unpacks the “tales” of Winchester over the centuries, giving a fun way to reflect and be grateful for our local community in this Thanksgiving season! Links for the episode: Winchester Tales: https://www.facebook.com/profile.php?id=100057264977086 Upcoming Events : Saturday, November 23, 11am-4pm “Winter Wonderland Christmas Market” War Memorial Building @ Jim Barnett Park https://visitwinchesterva.com/event/winter-wonderland-christmas-market-2/ Thursday, November 28, 8:45am “Thanksgiving Day 5k and Fun Run” Sherando Park https://www.runatthetop.net/thanksgiving-day-5k Friday-Sunday, November 29-December 1 “WINdependent Weekend!” Old Town Winchester shopping https://visitwinchesterva.com/event/windependent-weekend-2/…
The results are in! And so Mark breaks down the winners and losers nationally and locally, and what you can anticipate in our local area as now that the election season is behind us. Links for the episode: Election results: https://enr.elections.virginia.gov/results/public/frederick-county/elections/2024NovemberGeneral https://enr.elections.virginia.gov/results/public/winchester-city/elections/2024NovemberGeneral Financial implications: https://nypost.com/2024/11/06/business/trump-projected-white-house-win-sends-dow-futures-up-1000-points/ Real estate implications: https://www.thestreet.com/real-estate/2024-election-will-have-surprising-effects-on-the-housing-market Upcoming Events : SU, “Waitress”, November 14-16 https://www.su.edu/performs/event/24-11-waitress/ MSV Garden Lights exhibit opens, November 15-December 1) https://visitwinchesterva.com/event/garden-lights/…
Learn about the status of the current fall real estate market along with some of Mark’s favorite things about fall - including top podcasts he listens to! Upcoming Events : Ravenwood Faire, Oct 25-27 @ Fred Co Fairgrounds https://ravenwoodfaire.us/tickets/ Haunted Tour of Historic Blue Ball Inn, Oct 26-27 https://visitwinchesterva.com/event/haunted-tour-of-the-historic-blue-ball-inn/2024-10-26/ Little Shop of Rocky Horror Murder Mystery Dinner, Oct 31 @ Wayside Inn https://visitwinchesterva.com/event/little-shop-of-rocky-horror-murder-mystery-dinner/ Harvest Hoedown - Sat, Nov 2 (5pm-10pm) @ Landfill Lodge (Presented by The Bloom) https://www.thebloom.com/harvest-hoedown.html…
Mark chats with Bob Hess, a former local public servant in both Frederick County and Winchester, who displays his passion for government and history as he breaks down the landscape of our local political affairs. Links associated with this episode: https://www.winchesterva.gov/Government/Voting https://www.fcva.us/departments/office-of-elections-voter-registration/elections…
Mark connects with Dave Compton, a Pastor a Congregational Care & Seniors at Fellowship Bible Church, as they discuss all things related to the high quality of life for retired adults in Winchester, which is consistently one of the top retirement towns in the country. Links for the episode: Fellowship Bible Church, Seniors gatherings Events: September 28, 7:30pm - Shenandoah University, Symphony Orchestra concert October 3-6 - Shenandoah University, Legally Blonde October 4-6 - North-South Skirmish Association events…
Mark shares a bit of his own personal story of what led him to Winchester and his various career paths, all leading up to hear more about how he spends his time on a daily and weekly basis to best serve those he works with. Upcoming Events : Charity Dog Walk and Pool Pawty - Saturday, September 14, 10AM-3PM Sherando Park and Pool https://visitwinchesterva.com/event/charity-dog-walk-and-pool-pawty/ A Scottish Evening at the Battlefield - Saturday, September 14, 6PM-7:30PM Kernstown Battlefield https://visitwinchesterva.com/event/a-scottish-evening-at-the-battlefield/ Celebración of Winchester Festival - Saturday, September 21, 12PM-4PM Old Town Mall downtown https://visitwinchesterva.com/event/celebracion-of-winchester-festival/ Shenandoah Valley Apple Harvest Festival - Sat-Sun, September 21-22 Frederick County Fairgrounds (Presented by Rotary Club) https://www.rotaryclubofwinchester.org/index.php/shenandoah-apple-harvest-festival/…
Mark tackles some of the listener’s tough questions about the new NAR settlement. Upcoming Events: August 31: ● Exoticon: Exotic Pet Expo: 9AM-4PM. Millwood Station https://visitwinchesterva.com/event/exoticon-exotic-pet-expo/ ● Patsy Cline Block Party: 10AM-4PM. 608 South Kent Street Winchester, VA 22601. https://visitwinchesterva.com/event/patsy-cline-block-party/ September 7: ● Comic Expo: 11AM-3PM. War Memorial Building https://visitwinchesterva.com/event/comic-expo/ ● Picklechester Festival: 11AM-5PM, West Oaks Marketplace https://visitwinchesterva.com/event/picklechester-festival/…
Mark gives his opinions and thoughts on the new changes in the real estate market due to the NAR settlement - what are the things the media ISN’T telling you! Related Links to the Show: NAR Reminder - https://www.nar.realtor/newsroom/national-association-of-realtors-reminds-members-and-consumers-of-real-estate-practice-change CNN post - https://www.cnn.com/2024/08/12/economy/nar-realtor-settlement-august-commissions/index.html Today Show video - https://www.today.com/video/how-changes-to-real-estate-broker-commission-fees-will-impact-you-217134149754 Events: Saturday, August 17: Middletown’s Annual Car, Truck, and Tractor Show: 3-8PM. $10 entry fee. 7793 Main Street, Middletown, VA 22645 https://www.middletownva.gov/2024/02/06/14t-annual-car-truck-tractor-show-saturday-august-17-2024/ Saturday, August 24: Belle Grove Wine Fest: 11AM-6PM. 336 Belle Grove Rd. Middletown, VA 22656. Live music, tastings, food and artisan/merchandise vendors. https://bellegrove.org/calendar/winefest Watermelon Wine Festival: 12-5PM. James Charles Winery. Watermelon wine slushies, local beers, complimentary glass of wine, food trucks, local craft vendors, and live music. https://jamescharleswine.com/event/watermelon-fest-2024/ August 24 - September 2: “Hungry for History” Food History Event: Museums and historic sites in our community will offer a variety of programs and special events such as presentations, cooking demonstrations, children’s activities, food tastings, special handouts and giveaways, historic recipes, agriculture related programs and more. https://visitwinchesterva.com/event/hungry-for-history-food-history-event/…
Learn more about how you can declutter your home before selling by using a local storage unit facility, Allied Self Storage, as Mark chats with Mallory Frogale and Merideth Reyes in his on-site conversation with them. Self Storage units in Winchester Events: 1) West Oaks Peach Festival - Saturday, August 3, 11am-5pm 2) Sunset Series at Bowman Library - Thursday, August 8, 6:30pm-8:30pm 3) Rt 11 Yard Crawl - Saturday, August 10, 7am-“until you drop”!…
Mark chats with local author, historian, and ancestry researcher, John Flood, as they dive into local roots and even things from the Wild West! UPCOMING LOCAL EVENTS: Friday, July 19 ● Film and Float: Elemental -7-11PM -Sherando Pool -$10.00 - https://visitwinchesterva.com/event/film-and-float-elemental/ ● Glow All Out 5k -7:45-9:30PM -Evendale/Byrd Campus - https://visitwinchesterva.com/event/glow-all-out-5k/ Saturday, July 20 ● Kevin Riley Community Day and Craft Show -9AM-2PM -Food Vendors -Face Painting -Carnival Games -Magic Show - https://visitwinchesterva.com/event/kevin-riley-community-day-and- craft-show/ ● Antique and Model Car Show - Museum of the Shenandoah Valley - 10AM-2PM -Free admission to the car show. Admission fee required for the gardens—including the outdoor exhibition Gardens of Glass—and the galleries. - https://visitwinchesterva.com/event/antique-and-modified-car-show/ Friday, July 26 ● MSV at Night - Museum of the Shenandoah Valley - 5-8PM -Outdoor show from six-piece country/folk band Smoke & The Poet (sets at 5 & 6:30 p.m.), a quilling demonstration by artist Lana Lechkina, and nighttime access to the gardens and the outdoor exhibition Gardens of Glass. - https://visitwinchesterva.com/event/msv-at-night/ Saturday, July 27 ● Reenactment of the Second Battle of Kernstown - July 27 from 5-7PM and July 28 from 3-4PM - Kernstown Battlefield - https://visitwinchesterva.com/event/reenactment-of-the-second -battle-of-kernstown/ Monday, July 29 ● Frederick County Fair - July 29-August 3 - Frederick County Fairgrounds - https://visitwinchesterva.com/event/frederick-county-fair-3/…
For our Independence Day episode, Mark recounts the stories of George Washington and Daniel Morgan and the role they played in developing our local Winchester and Frederick County area. Upcoming Local Events: July 4: Frederick County July 4th Celebration and Fireworks July 5 James Charles Winery July 5: Guided Winchester Walking Tour July 13: George Washington Hotel Concert Series July 13-20: Winchester LIttle Theatre…
Listen to a conversation that Mark had with local lender, Ross Lehman, who shares his story on how he has built real estate wealth in our local community. Local Events (Links): Shenandoah Valley Wine Festival - Sat, June 22, 1pm-7pm SSMT, Fiddler on the Roof West Oaks BBQ, Brews, Bluegrass Festival - Sat, June 29, 11:30am-5pm…
Mark chats with co-owners of CrossFit Vicerant, Merideth and “Rey”Reyes, as they share their story of becoming gym owners and how they celebrate Memorial Day with the intense workout called “The Murph Challenge”. Related Links to the Show: History of Murph CrossFit Vicerant Events Coming Up: Winchester Police Car Show - Sat, May 25, 12pm-4pm West Oaks Strawberry Festival - Sat, May 25, 11am-5pm Loudoun St Mile - Mon, May 27, 8am Hop Blossom Craft Beer Festival - Sat, June 1, 12pm-6pm…
Mark swaps stories with co-host, Danielle Spriggs, discussing post-Apple Blossom recap along with the history of Mothers Day and its significance to them. Upcoming Events: ShenCo Labs…Sat, May 11 Mother’s Day Brunch…Sun, May 12 - Shen Valley Mother’s Day…Sun, May 12, Winchester Brew Works Chorale Concert…Fri/Sat, May 17/18 Fort Loudoun Day…Sat, May 18…
Mark chats with ICON’s newest real estate agent and recent college graduate, Taion Clanton, as they unpack the journey of high school to college into the workforce for today’s young adult generation. Taion Clanton Events: Abram’s Creek Nature Walk Sat, April 13, 8:30am-10:30am Solenberger’s Hardware Car, Truck, Motorcycle and Tractor Show Sat, April 20, 9am-3pm 97th Shenandoah Apple Blossom Festival!…
Mark chats with owner of Moran & Associates, Jim Moran, as they dive into the world of heating and cooling your house - all with efforts to keep you comfortable in every season! Events: Easter weekend…church services Easter Brunch - Village Sqaure, 11am-3pm GW Hotel 100th Anniversary Celebration…Sat, April 6 “Evening with Orleans” Brunch Bar @ James Charles Winery…Sun, April 7…
Mark unpacks the current status of the real estate market in the local Winchester area, including details and tips for buyers who are curious about new construction properties. Events: St Paddy’s Celtic Fest Downtown, Sat March 16, 12pm-10pm Kite Flying Festival Kernstown, Sun, March 17 1pm-4pm Dancin’ Out SU March 22-24 She Kills Monsters SU March 21-24…
Mark gets a chance to sit down with fellow-podcaster, Brian Dick, as they chat all about the music landscape in the Winchester area and the stories that Brian uncovers in his show, “Musician’s Cafe”. Upcoming Events: Sat, Mar 2, 8:30pm-11:30pm Kat Atomic at Backseat Bar and Grill Sun, Mar 3, 12:30pm-3:30pm Winter Sundays @ Shenandoah Valley Discovery Museum Thu, March 7 Harlem Globetrotters, 6pm-9pm Sat and Sun, Mar 9/10 Valley Vipers home games at SU…
Mark chats with new real estate agent, Danielle Spriggs, as they discuss common interactions, questions, and misconceptions with today’s buyer in the Winchester area. Here are the local events promoted at the end of the episode: Sports Card / Pokémon card show Sat, Feb 17, 9am-3pm Millwood Station “Bingo” Hall Someone Special Sweetheart Dance Sat, Feb 17, 3pm-8pm West Oaks Farm Market Winchester Restaurant Week Feb 19-25 SU - “Pippin” Thur, Feb 22 - Sun, Feb 25…
Mark shares a great option for parents to give their children after-school exercise and team-building opportunities by chatting with owner of East Coast Gymnastics and Cheer, Mandy Van Fossen. East Coast website: https://ecgymnastics.com/ Event links: FredCo Eats All week…January 29 - Feb 4 African American Heritage Trolley Tour Sat, Feb 3, 1pm-2pm - Free! ValenWine’s Day Event @ James Charles Winery Saturday, Feb 10, 2pm-5pm Galentines Day @ The Wine Room (Taylor Pavillion) Tuesday, Feb 13, 5pm-10pm…
Mark chats with owner of Hope Restored Credit Repair, Megan McLaughlin, who unpacks how she can assist with boosting your credit score, allowing for you to be eligible to acquire a loan for a home purchase when you may think it’s a lost cause. Here's her website: Hope Restored Credit Repair Events this weekend: Karaoke Night at West Oaks Apple Blossom Casino and Cash Party Events next weekend: MSV Mini-Con Winchester Bridal Expo…
Mark shares his new year resolutions, his summary of 2023, and his predictions for 2024 all on this fact-filled first episode of 2024! Here are the links for the various events and details talked about in todays episode: Interest Rate Details Jurassic Empire - Sportsplex January 6 The Complete Works of William Shakespeare - Winchester Little Theater January 5-20 Terrarium Workshop - West Oaks January 10 Brunch Bar - James Charles January 14…
Dive a little deeper into Mark’s story as he chats with his Physician Assistant superstar wife, Erika Francis, to discuss a variety of topics including what brought them to town, their appreciation of the Winchester area, and a few of their family Christmas “traditions”. Links: Holiday Tours At Belle Grove New Year’s Eve Celebration – Glow Party and Laser Light Show…
Mark chats with Team Market Owners of the Virginia Valley Vipers, Rodney and Tina Culbreath, as they share their vision of bringing professional basketball to our area with the purpose of enriching our community. Links: Virginia Valley Vipers: https://virginiavalleyvipers.com/ Holliday Wreath Making Workshop: https://www.eventbrite.com/e/holiday-wreath-making-workshop-tickets-704963473727…
Mark unpacks the history behind Thanksgiving, shares his gratitude for the this season, and celebrates the people of the Winchester area that make it a great place to live.
Mark connects with two of the brothers who make up “Brothers Residential Contracting”, Drew Sanford and Tyler Percy, as they share their experiences in kick-starting their contracting business as new residents of the Winchester area.
Get the full picture “state of the union” update on all things loans, interest rates, and beyond, as Mark chats with lending expert, Marlin Beitzel, from Integrity Home Mortgage Corporation.
Mark chats with ICON Real Estate’s office expert, Olivia Baber, and aspiring real estate agent, Danielle Spriggs, as they unpack the fun of the fall season in Winchester, VA!
Mark reflects on the history of the Labor Day holiday and also spotlights the top 5 organizations in the Winchester/Frederick County area and how they help strengthen our community. Local event links: Hungry for History: https://visitwinchesterva.com/event/hungry-for-history-food-history-event/ Patsy Cline Block Party: https://visitwinchesterva.com/event/patsy-cline-block-party/…
Mark has local football expert, Josh Kirby, in the studio to chat about the upcoming season of our local high school football teams, giving run downs of each team along with some predictions.
Mark chats with the owner of True North Group, Tom Stamulis, as he shares practical tips to protect yourself and your business from cyberspace criminals.
Mark welcomes back Megan into the co-host seat as they chat about ideal ways to “interview” a realtor to ensure they are a good match and will get the job done for you!
Jon Eye from Mover Dudes shares tips on how to best coordinate a large move from one house to another, while Madison shares an announcement of a move herself.
Mark and Madison find the positives in the stats for the 2023 year so far as they give their take on our current real estate summer market.
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.