AM/PM podcast

#Entrepreneur #Business #Marketing #Kevin King #E-Commerce

29:22

The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…

AM/PM Podcast

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Welcome to the AM/PM Podcast hosted by Kevin King! Where we explore opportunities in E-commerce, we dream big, and we discover what’s working right now. This is the podcast where money never sleeps! Join Kevin as he sits down with top experts and sellers to talk about all things E-commerce and entrepreneurship. The things discussed in this ‘must listen’ podcast you won’t find anywhere else. New episodes are released every Thursday. Subscribe today.

446 episodes

AM/PM Podcast

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updated 3 days ago

Series home•Feed

446 episodes

#Entrepreneur #Business #Marketing #Kevin King #E-Commerce

All episodes

AM/PM Podcast

1
#445 - From $1.5M to $5M in 5 Months: Palak Raniwala’s Amazon Breakthrough Strategy 53:46

3 days ago53:46

53:46

Discover how this Amazon seller scaled her business from $1.5M to $5M in just 5 months! Learn her top strategies, brand tips, and growth secrets in this episode. Discover the riveting journey of Palak Raniwala, a remarkable entrepreneur who catapulted her Amazon sales from $1.5 million to a staggering $5 million in just five months. We trace Palak's path from her early e-commerce missteps to her current success, all while exploring the pivotal role of storytelling in marketing. Her move from London to Austin and her immediate dive into the Market Masters event showcase her relentless commitment to her craft. Palak's story is a powerful testament to the transformative power of resilience and learning from past mistakes, with insights that any aspiring entrepreneur would find invaluable. In this episode, we explore the art of brand storytelling, drawing inspiration from historical diamond marketing strategies to enrich a home linen business. By forging authentic connections through influencer marketing, Palak and I emphasize the importance of community and personal narratives in elevating a product's allure. Alongside these insights, we discuss the dynamic landscape of e-commerce and the necessity of maintaining a consistent brand voice across platforms like Amazon, Shopify, and Instagram. Through our conversation, listeners gain a deeper understanding of the challenges and strategies that define successful online ventures. As we navigate the complexities of Amazon business growth, the episode highlights the impact of networking and strategic outsourcing. From managing inventory with Amazon to the power of virtual bundling, Palak shares her insights on leveraging industry events for breakthrough opportunities, like reinstating a suspended Amazon account. We also explore the critical nature of seasonal trends, revealing why spring and summer are prime times for home goods sales. With an eye on future aspirations, Palak discusses the potential of e-commerce and the ambitious goal of reaching $20 million in sales, showcasing the limitless possibilities when innovation, persistence, and strategic feedback converge. In episode 445 of the AM/PM Podcast, Kevin and Palak discuss: 00:00 - From Retail to E-Commerce Success 12:41 - Building a Home Linen Business 13:22 - Influencer Marketing for Amazon Sellers 19:09 - Market Masters and Community Networking Power 25:36 - Business Growth and Expansion Strategies 34:58 - Outsourcing and Brand Building Success 36:28 - Expanding Product Range With Multiple Suppliers 43:18 - Challenges and Successes in Brand Building 46:18 - Seasonal Trends in Home Sales 47:43 - Amazon Business Pricing Multiples Setting 51:22 - Growing Business Through Branding Efforts 53:09 - Kevin King's Parting Shot…

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#444 - Amazon’s Backend Battles—A Deep Dive & Fix with Vanessa Hung 1:04:52

10 days ago1:04:52

1:04:52

Learn how to master Amazon flat files, optimize listings, protect your catalog, and avoid common backend pitfalls in this deep dive into the fundamentals of selling on Amazon. Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa's story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform's intricacies. We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central's user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon's systems, Vanessa's insights are invaluable for anyone looking to secure a competitive edge. Our discussion also covers the strategic importance of Amazon's Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon's system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you're a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey. In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss: 00:00 - Amazon FBA Ecosystem Insights and Growth 06:11 - Entrepreneurial Growth & Realizations 12:26 - Tech Interest and Gender Stereotypes 13:20 - Empowering Women in E-Commerce Excel 16:32 - Navigating the Tech Industry's Gatekeepers 18:06 - Utilizing Amazon Flat Files for Optimization 19:14 - Importance of Category Listing Report 24:33 - Maximizing Product Listing Attributes 27:59 - Protecting Product Information on Amazon 29:55 - Amazon Brand Registry Catalog Privileges 43:32 - Amazon Listing Troubleshooting With Flat Files 45:19 - Maximizing Amazon Catalog Management Success 48:50 - Optimizing Amazon Listings With Flat Files 55:55 - Improve Listing Rank With Unconventional Methods 56:19 - Amazon Catalog Management Strategies 1:00:31 - Foundational Catalog Management for AI 1:04:21 - Kevin King's Words of Wisdom…

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#443 - Unlocking Amazon’s Algorithm: A9 Secrets, SEO Hacks, and the AI That’s Changing Everything 1:00:07

17 days ago1:00:07

1:00:07

In this episode, Oana Padurariu joins us to geek out on Amazon’s AI tools, PPC, and SEO—breaking down 7+ Amazon programs and how to optimize your strategy using each one. What can Amazon's AI technologies teach us about optimizing e-commerce strategies for the future? Join us as we unravel this intriguing question with our guest, Oana Padurariu, a dynamic PPC and SEO strategist. Oana takes us on her personal voyage from Romania to Italy, shedding light on her passionate shift from Google AdWords to Amazon's advertising ecosystem. Her unique insights into shopper psychology and indexation reveal the synergy between PPC and SEO, while her enthusiasm for Amazon's scientific advancements showcases her dedication to staying ahead in the ever-evolving landscape of e-commerce. Accountability emerges as a key theme as we discuss building long-term professional relationships in the world of Amazon PPC. We compare the merits of hiring seasoned professionals versus nurturing fresh talent, driven by the urgency of specific roles. The conversation moves to Amazon's new audience-targeting capabilities and how AI is revolutionizing intent-based marketing. From customer profiles to AI-driven personalization, discover innovative strategies for enhancing shopping experiences and boosting conversion rates. The dialogue further delves into Amazon's AI evolution, exploring groundbreaking technologies that are redefining product recognition and SEO. Learn about exciting tools like Cosmo, AVEN, and Tron, as well as AI frameworks like Rufus and Olympus, which are transforming search and recommendation systems. We wrap up with a look at the advancements in voice AI technologies, setting the stage for a thrilling future in e-commerce. This episode is packed with insights and strategies for anyone looking to navigate and thrive in Amazon's complex ecosystem. In episode 443 of the AM/PM Podcast, Kevin and Oana discuss: 00:00 - Exploring Amazon PPC and AI Optimization 10:34 - Effective Learning Strategies for Amazon PPC 12:45 - Building Relationships Through Accountability 16:36 - Excitement Around Amazon's Audience Targeting 17:13 - Targeting Audiences With AI Analysis 21:44 - Sharing Amazon Algorithm Discoveries 26:34 - Understanding SEO and Amazon Algorithms 31:41 - The Impact of AI on Amazon Businesses 34:59 - Amazon's Evolution Through AI Technology 35:53 - Evolution of Amazon's Algorithm 42:33 - Comparison of COSMO and Rufus 43:24 - Optimizing Amazon AI Product Recommendations 48:21 - Product Recommendation Analysis With Olympus 51:23 - Optimizing Amazon AI and Voice Search 53:08 - Future of Search Tools 59:32 - Kevin King's Words of Wisdom…

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#442 - Inside the #1 Amazon Seller in the World: Rob Hahn Reveals the 3 Secrets to E-Com Domination 54:35

24 days ago54:35

54:35

Amazon’s top global seller reveals 3 keys to success, how brands can scale without giving up control, and game-changing AI and logistics strategies. Imagine unlocking the secret to skyrocketing your brand's e-commerce growth without sacrificing ownership. In our conversation with Rob Hahn, the Chief Operating Officer of Pattern, we promise you'll uncover strategies that could transform your approach to selling on Amazon. With Pattern's model, which focuses on acceleration rather than aggregation, you’ll learn how brands can maintain control while scaling their market presence. Rob provides a unique perspective on how Pattern's advanced technology, coupled with their expertise in fulfillment and logistics, empowers brands to flourish both domestically and globally. Our discussion also takes you behind the scenes of Amazon's logistics revolution. Join us as Rob shares stories from his time as a former Amazon executive, highlighting the company's remarkable journey from relying on third-party logistics to developing its own delivery network. This shift not only gave Amazon a competitive advantage over rivals like Walmart but also reshaped the landscape for sellers navigating its complex logistics system. We discuss the intricacies of Amazon's fulfillment network and how recent changes have pushed many sellers to rethink their strategies, favoring those with substantial resources. Finally, we explore the transformative power of AI and data-driven strategies in e-commerce. Discover how Pattern stays ahead of the competition by investing heavily in AI to predict market trends and optimize logistics. We dive into the competitive landscape of global e-commerce and the enormous growth potential that still exists. With insights into Pattern’s innovative approaches and a sneak peek into their upcoming Accelerate event in Salt Lake City, this episode is packed with valuable takeaways for brands looking to amplify their e-commerce journey. Don’t miss the chance to learn how you can leverage these insights for your brand's success. In episode 442 of the AM/PM Podcast, Kevin and Rob discuss: 00:00 - The Pattern E-commerce Accelerator 03:44 - Marketplace Growth Strategies With Established Brands 07:28 - Scaling Brand Growth Through Partnership 08:38 - Amazon Fulfillment Advantage 13:27 - Evolving Complexity of Amazon FBA 18:29 - Amazon Career to Startup Success 18:40 - Evolution of Amazon's Logistics System 28:33 - Amazon's Cost Center and Logistics Focus 29:40 - Logistics Complexity in Amazon Fulfillment 30:45 - Amazon's Two-Tiered Crosstalk System 35:38 - Evolving Trends in E-Commerce 36:21 - Leveraging Data and Insights for Success 39:06 - Data, Insights, and Actions Explained 42:44 - AI and E-Commerce Competition Future 43:48 - Impact of AI on E-Commerce Operations 49:58 - E-Commerce Growth and Opportunities 54:13 - Kevin King's Words of Wisdom…

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#441 - Viral Product Launch Secrets: How Kate Bray's Genius Idea Took Over TikTok 50:34

4 weeks ago50:34

50:34

E-commerce seller Kate Bray shares how she turned a personal problem into a likely 8-figure Amazon product. Learn her unique launch strategy in this inspiring episode! Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate's expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs. In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere. Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don't miss the insights and strategies shaping the future of e-commerce and innovation. In episode 441 of the AM/PM Podcast, Kevin and Kate discuss: 00:00 - Amazon E-Commerce Success Story 00:25 - Unique Product Solving Women's Problems 03:13 - E-Commerce Journey From Nursing Student 08:53 - Navigating the Amazon Community 11:26 - Creating a Vibrant Company Culture 19:42 - Culture of Openness and Positivity 23:20 - Entrepreneurial Inspiration and Product Development 24:12 - Innovating Period Pain Relief Products 30:56 - Building Email List From TikTok Success 34:54 - Launching and Scaling E-Commerce Success 37:43 - Successful Product Launch and Marketing Strategy 43:07 - Creativity and Validation in Fashion 44:11 - Innovative Period Pain Relief Business 45:28 - Website Conversion Through Education and SEO 49:32 - Amazon Selling Course Recommendation 50:00 - Kevin King's Words Of Wisdom…

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#440 - From High School Hustler to 9-Figure Amazon Boss: Pat O’Neill’s Wild Ride 1:00:52

5 weeks ago1:00:52

1:00:52

Pat O’Neill shares his journey from retail arbitrage to managing a 9-figure pet brand on Amazon. Learn AI strategies, branding hacks, and e-commerce growth secrets! E-commerce veteran Pat O’Neill joins us, offering a wealth of knowledge from his extensive experience managing Amazon accounts for major brands like Zesty Paws. Pat's journey from retail arbitrage to spearheading successful brand strategies highlights the importance of building brands rather than merely selling products. He candidly shares entrepreneurial lessons learned, especially around the intricacies of financial management and the transition from a retail arbitrage beginner to becoming a pivotal figure in the pet supplement industry. His passion for offering genuine support is evident as he discusses his commitment to providing small sellers with boutique agency services that don't break the bank. The conversation shifts to the vibrant pet supplement market, where we explore the nuances of branding and marketing dog supplements on Amazon. Pat unpacks the complexities of making health claims, navigating legal hurdles, and combating competitor tactics. His insights into the emotional and financial commitments pet owners make for their furry companions underscore the growing demand for preventative care. The discussion paints a vivid picture of the unique bond between humans and their pets, emphasizing the role of supplements in enhancing pet health and longevity, and how these relationships drive market growth. We also venture into the transformative role of AI in shaping the future of e-commerce. Pat discusses innovative AI applications that streamline operations, from product sourcing to review management. He shares exciting prospects about AI-driven decision-making that enhances efficiency in product launches and market trend predictions. The discussion extends to influencer marketing strategies and the power of social media, reflecting on how AI tools are set to redefine e-commerce success. This episode is packed with actionable insights and forward-thinking strategies, ensuring listeners walk away with valuable knowledge to power their e-commerce endeavors. In episode 440 of the AM/PM Podcast, Kevin and Pat discuss: 06:07 - Amazon Entrepreneur's Start in Retail Arbitrage 10:31 - Career Growth in E-Commerce Industry 15:20 - The Growing Pet Supplement Market 20:59 - Navigating Challenges in Pet Supplement Sales 22:22 - Challenges of Making Claims in Supplements 27:40 - Social Media Influencer Launch Strategy 28:34 - Customer Acquisition Strategy in PPC 31:24 - Amazon Growth Strategies and Tactics 35:30 - Emergency Use Supplement Brand Hedge 38:18 - Product Expectations and Ratings 42:17 - Small Agency Philosophy and Growth 43:52 - E-Commerce Strategies and AI Innovation 47:54 - AI Impact on E-Commerce Trends 49:29 - Automated Product Opportunity Sourcing Process 54:57 - AI Innovation and Business Growth 1:00:02 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#439 - From Solo Hustle to Team Powerhouse: The Systemization Secrets of an 8-Figure Seller 46:42

6 weeks ago46:42

46:42

Learn how to scale your Amazon business with systemization! Michal Specian shares insights on hiring, building processes, and growing beyond the $1M mark. Don’t miss this episode! Join us as we explore the Amazon seller journey of Michal Specian, who transformed his initial $5,000 investment into a thriving eight-figure brand. Michal shares his experiences of overcoming language barriers while attending university in Prague, launching his first Amazon product in the US sports category, and partnering with Miles to create a successful kitchen and dining brand. Discover how their Czech-inspired glassware brand expanded into European markets, utilizing Amazon's Pan-EU program, and learn about the strategies Michal employed for systemization, team building, and scaling his business effectively. As we shift focus, Michal reflects on his post-exit experiences and future strategies, highlighting the lessons learned from finalizing a business deal in the Canary Islands. Hear about his transition from the Amazon business model to consulting on internal operations, leveraging his background in economics and systems thinking. We discuss the evolving landscape of launching an e-commerce brand today and the importance of diversifying sales channels beyond Amazon. This chapter provides valuable insights into maintaining negotiation leverage and strategically selling a business. Finally, we explore transformative business mindsets and the future of AI in business. Michal emphasizes the importance of working on your business rather than in it, sharing tips on systemization, mindset shifts, and delegation. Listen as we discuss how AI is reshaping business operations, with potential applications in customer service and logistics, and how it can enhance productivity and efficiency. With practical strategies for systemizing businesses and insights into the exciting potential of AI, this episode offers a comprehensive guide for entrepreneurs aiming for growth and operational freedom. In episode 439 of the AM/PM Podcast, Kevin and Michal discuss: 00:00 - Amazon Seller's Journey to 8-Figure Exit 02:23 - E-Commerce Experience and Launch Location 05:52 - Successful Sale to Aggregator Bid War 08:08 - Post-Exit Reflections and Future Strategies 12:42 - Evolving E-Commerce Brand Strategy 16:16 - Prioritizing Balance and Enjoyment in Business 21:35 - Transforming Business Mindsets and Systems 26:21 - Role of Supply Chain Manager in Business 30:00 - eCommerce Hiring Challenges and Strategies 32:36 - The Future of AI in Business 39:08 - Global Success Stories in E-Commerce 40:41 - Business Growth and Systemization Strategies 42:21 - Motivating Through the Growth Process 46:13 - Kevin King's Words of Wisdom…

AM/PM Podcast

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#438 - Geek Out on Amazon PPC: Data-Driven Advertising Hacks with Mike Frekey 49:03

7 weeks ago49:03

49:03

Geek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI’s impact on advertising, and tips for optimizing campaigns to boost your Amazon sales. 🚀 Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts. Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves. Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon's PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon's first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike's unique insights and expertise. In episode 438 of the AM/PM Podcast, Kevin and Mike discuss: 00:00 - Data Nerd's Amazon Advertising Strategies 02:39 - Amazon Marketing Strategies and Data Analysis 06:11 - Agency Age and Automation vs. Humans 09:03 - Analyzing Amazon Advertising Strategies 12:26 - Gender-Specific Product Line Analysis 16:33 - Amazon PPC Strategies and Attribution Challenges 18:40 - Amazon Bid Boosting Challenges 25:06 - Campaign Monitoring and Analysis Priorities 27:33 - Impact of AI on Amazon Advertising 29:15 - Future of AI in Amazon Advertising 31:41 - AI Transformation in Workforce 35:38 - Amazon Algorithm 39:31 - Amazon Advertising Launch Strategy Tips 41:59 - Product Reviews for Amazon Success 47:15 - Networking and Event Promotion on LinkedIn 48:30 - Kevin King's Words of Wisdom…

AM/PM Podcast

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#437 - AI, KDP, & Amazon FBA: Shivali Patel on Winning in E-Commerce 54:14

8 weeks ago54:14

54:14

Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode! What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes. As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali’s expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles. We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond. In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss: 02:12 - Interview on Content Creation Collaboration 07:55 - Entrepreneurial Journey 10:48 - From Beauty Queen to Helium 10 Evangelist 11:07 - Perspective Shift From User to Ambassador 19:30 - 7-Day Challenge for Amazon FBA Sellers 22:31 - KDP Metadata Training and Replays 27:20 - Building Relationships and Resources for Sellers 29:47 - Investing in Knowledge and Connections 31:05 - Mastermind Events and Networking ROI 35:44 - Exploring Opportunities With Amazon KDP 36:38 - Navigating KDP and Book Publishing 42:52 - Optimizing Book Cover Design for Conversions 45:56 - Future of AI and Amazon 51:17 - Shivali's Ultimate Life Goals 53:29 - Kevin King's Words of Wisdom…

AM/PM Podcast

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#436 - The Math Behind PPC: Data-Driven Strategies for Amazon Success 55:13

9 weeks ago55:13

55:13

Master Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth. Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce. We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input. Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape. In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss: 00:00 - Amazon PPC Strategies With Mansour 06:43 - Scaling Supplement Brands Through Advertising 09:46 - Marketing Passion Project 11:24 - Evolving Amazon Advertising Strategies 15:44 - Amazon Marketing Cloud Audience Customization 25:28 - Future Impact of AI in Amazon PPC 30:26 - Generative AI Tools for Video Production 33:04 - AI Improving Agency Selection Process 35:25 - Amazon Advertising and Client Management 37:06 - Client Growth Incentives and Compensation 40:23 - Amazon Advertising Services and Brand Management 43:15 - Amazon PPC Campaign Optimization Strategies 50:58 - Grouping Keywords by Volume and Intent 54:45 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#435 - Revolutionizing E-Commerce Financing: Innovative Solutions for Amazon Sellers 55:33

10 weeks ago55:33

55:33

Amazon fees, tariffs, and rising costs are squeezing cash flow. In this episode, we dive into funding options and smart financial strategies to keep your Amazon business growing strong. What if there were a way to finance your Amazon business without falling into the traps of traditional loans and predatory cash advances? Our latest episode of the AM/PM podcast promises just that, with insights from our special guest, Nadav Gorlicki of CapEc, who has charted an incredible journey from IT to Amazon entrepreneurship. Nadav shares his firsthand experiences in navigating the financial challenges that Amazon sellers face today, especially as rising fees and costs make sustaining a business more difficult than ever. He reveals the strategic financial solutions that CapEc provides, which are designed to align perfectly with sellers' ROI and cash flow, offering a viable path for sustainable growth. Starting an Amazon business is no small feat, especially if you're working with a limited budget. Managing cash flow effectively can mean the difference between success and failure. We discuss various strategies to overcome the long lead times before sales begin to pay off, and the critical decisions around funding options like loans versus equity investments. Nadav introduces alternative financing solutions that allow sellers to maintain inventory without the burden of personal guarantees or credit checks, thus preserving their ownership stakes. His insights are a game-changer for anyone looking to build a resilient and profitable e-commerce business. But let’s not forget the bigger picture—while financial success is important, it shouldn’t overshadow life’s simple pleasures. In a thought-provoking segment, we reflect on the importance of balancing work with experiences that truly enrich our lives. From spending time with family to enjoying the moment, we encourage you to remember what truly matters beyond the balance sheets. Tune in to this enlightening episode with Nadav Gorlicki and uncover strategies that could transform your e-commerce journey while keeping life’s joys in perspective. In episode 435 of the AM/PM Podcast, Kevin and Nadav discuss: 00:00 - The Challenge of E-Commerce Financing 07:42 - Rise of Specialized Companies in Selling 13:38 - Navigating Amazon Startup Financing 18:08 - Benefits of Partnership With Amazon Seller 19:00 - Sustainable Amazon Seller Financing Options 27:22 - Analyzing Product ROI for Business Success 32:26 - Effective E-Commerce Financing Strategies 36:08 - Financing New Product Launches 44:06 - Revolutionizing E-Commerce Financing Solutions 44:53 - Changing Amazon Industry Success Rates 50:34 - Understanding Payment Terms and ROI 53:04 - Finance Your Growth With CapEc 54:42 - Remembering Life Beyond Money 54:49 - Kevin King's Words of Wisdom…

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#434 - The Creative PPC Revolution: Rethinking Amazon Ads with Chris Rawlings 46:42

11 weeks ago46:42

46:42

In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success. Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor. Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity. Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce. In episode 434 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Amazon PPC and Business Fun 02:21 - E-Commerce Industry Success and Failure 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey 10:09 - Impact of Isolation on Mindset 14:50 - Lessons Learned From Entrepreneurial Failure 21:28 - Authenticity in Teaching and Testing 26:01 - Navigating the Amazon Sales Market 27:07 - Advanced Amazon PPC Five-Day Challenge 32:01 - Leverage Creative for Amazon Success 32:23 - Effectiveness of TV Ads for Brands 36:00 - Effective Marketing Strategy for Long-Term Success 36:58 - Future of Amazon Search and AI 44:29 - PPC Challenge Sophie Society…

AM/PM Podcast

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#433 - The Money Game: How to Secure Financing Without Sinking Your Amazon Business with Russell Walraven 46:02

12 weeks ago46:02

46:02

In this episode, we’re going to talk about everything financing, some of the pros and cons of taking actual lending or advances for your business, and everything in between. What if securing financing for your e-commerce business didn't mean sacrificing control or facing exorbitant interest rates? Russell Walraven from 8Fig joins us to unpack financing solutions that respect your business's autonomy and potential. We explore the tailored working capital options 8Fig offers to online sellers on major platforms like Amazon, Shopify, and Walmart. Russell also shares 8Fig's leap into SaaS, crafted to fuel seller growth and success, while addressing the challenges and opportunities in the ever-evolving e-commerce landscape. Navigating the murky waters of Merchant Cash Advances (MCAs) can be daunting, but we're here to shed light on this alternative financing avenue. Through personal anecdotes, we unravel the differences between MCAs and traditional loans, highlighting the risks and aggressive collection tactics that can ensue in cases of default. Discover the flexibility of new MCA products designed specifically for Amazon and e-commerce sellers, alongside insights on securing subsequent funding without fully paying down existing amounts. Choosing between lending and equity financing is a pivotal decision for any entrepreneur, and we dissect this complex dynamic to help you make informed choices. Learn about the advantages of retaining full business ownership through loans with companies like 8Fig, versus the prolonged involvement of equity investors. We also delve into the process of pre-qualifying for loans without impacting your credit score and the importance of building a financial partnership founded on trust and understanding of e-commerce dynamics. Whether you're in the throes of financial challenges or planning ahead, this episode equips you with practical advice to secure fair and effective funding for your online business. In episode 433 of the AM/PM Podcast, Kevin and Russell discuss: 00:00 - Financing Options for E-Commerce Sellers 07:24 - Flexible E-Commerce Supply Chain Solutions 10:16 - Alternative Financing Options for E-Commerce 16:11 - Marketplace Payment Enforcement Strategies 20:57 - Lending vs. Equity in Business Ownership 22:31 - Lenders and Stacking Loans Discussion 25:51 - E-Commerce Seller Funding Process 28:38 - Managing Seller Sizes and Deal Sizes 34:08 - No Origination Fees for Financing 35:34 - Navigating E-Commerce Financing Options 39:57 - E-Commerce Focus in Business Research…

AM/PM Podcast

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#432 - Amazon Traffic Hacks: How Influencers & Big Blogs Drive Millions with Richie Carreon 48:03

13 weeks ago48:03

48:03

Unlock massive traffic with affiliate marketing! In this episode, our guest reveals how to connect with influencers, land top blog features & drive millions in sales for your Amazon business. Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday. We also dive into the magic of Amazon's affiliate traffic, revealing tricks to boost your product's organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon's brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you’re a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers. Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today's marketing landscape. In episode 432 of the AM/PM Podcast, Kevin and Richie discuss: 00:00 - Affiliate Marketing Strategies With Richie Carreon 03:52 - Affiliate Marketing Success Stories 08:24 - Leveraging Amazon Affiliate Benefits 15:07 - Innovative Affiliate Marketing Strategies 18:51 - Affiliate Marketing and Advertising Strategies 20:45 - Newsletter Advertising With Beehive Platform 22:53 - Maximizing Ad Inventory Sales 26:24 - The Power of Affiliate Marketing 30:48 - Building Relationships for Affiliate Success 32:16 - Building Business Relationships Through Sponsorship 35:03 - Amazon Sellers Membership Pricing and Expansion 39:02 - Competition for High Base Rate 42:38 - Exploring Diversification in E-Commerce 47:33 - Kevin King’s Words of Wisdom…

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#431 - Navigating the Future of E-commerce Advertising with Navah Hopkins: Uniting SEO, PPC, and AI 56:27

14 weeks ago56:27

56:27

In this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more. Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gain insights into the ethical dilemmas and strategic shifts that led her to embrace PPC. This episode promises a deep dive into the integration of PPC with SEO and the transformative role of AI in this burgeoning $91 billion industry. Our conversation spans the evolution of advertising platforms, likening modern problem-solving to the once-dominant yellow pages. Navah shares how being present in the digital marketing space can secure a brand's status as a default consumer choice, similar to Amazon's rise to prominence. We also highlight the complexities of combining PPC and SEO strategies, the hidden challenges in automatic platform settings, and the value of accurate data interpretation on platforms like Google, Facebook, and Amazon. Nava sheds light on common advertising mistakes and offers practical advice on avoiding pitfalls that can mislead decision-making. As we look towards the future, Navah shares her vision for the untapped potential of video advertising, particularly on platforms like Amazon where low competition offers a cost-effective edge. From influencer marketing to TikTok's global reach, we explore innovative strategies that maximize ad performance and attribution. Join us in uncovering how Navah Hopkins is leading the charge in ethical and innovative digital marketing, paving the way for what lies ahead in this dynamic industry. In episode 431 of the AM/PM Podcast, Kevin and Navah discuss: 00:00 - AI Impact on SEO and Advertising 11:18 - AI's Impact on Branding and Consumers 14:11 - Navigating Different Online Advertising Platforms 14:59 - Evolution From Unknown to Default 22:01 - Google Ads Reporting Trustworthiness 23:00 - Avoiding Common Advertising Pitfalls 25:40 - Data Analysis for Marketing Decisions 31:23 - Discussion on Automated Tools and AI 32:34 - Vendor Selection for E-Commerce Sellers 35:10 - Payment Models in Marketing Strategies 38:22 - The Future of Video Advertising 42:58 - Amazon Prime's Transactional Ad Advantage 45:25 - Maximizing Google Ads Performance and Attribution 48:21 - Call Tracking and Attribution in Marketing 53:39 - Connecting With Nava Hopkins on Optimization 55:16 - Kevin King's Words of Wisdom…

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#415 - How a Lufthansa Pilot Turned His Passion into a Million-Dollar Amazon Business 50:44

30 weeks ago50:44

50:44

Ever wondered how a commercial airline pilot could pull off a million-dollar Amazon business success? Join us as David Lang, the Lufthansa pilot turned e-commerce entrepreneur, shares his incredible journey from the cockpit to conquering the Amazon marketplace. Learn the secrets behind his dual career, and discover how the meticulous systems and numbers-driven strategies in aviation perfectly translated to his booming online business. Peel back the curtain on aviation myths and misconceptions with David, who demystifies common fears like turbulence and clarifies the dynamic roles of captains and co-pilots. His unique story of balancing a demanding airline career with academic pursuits and a project management role at Lufthansa sets the stage for his leap into the world of e-commerce. From reverse-engineering a product failure to a game-changing success, David reveals the strategic planning and keyword wizardry that skyrocketed his sales to $1.2 million in just five days. As we wrap up, David takes us through the exhilarating process of selling his business and achieving financial freedom. Is life after a successful Amazon FBA business exit all it's cracked up to be? Hear about the ongoing thrill of e-commerce, the benefits of strategic business networks, and future plans like his appearance at the Billion Dollar Seller Summit in Iceland. Don’t miss this inspiring episode brimming with actionable advice and captivating stories from David’s dual careers. In episode 415 of the AM/PM Podcast, Kevin and David discuss: 00:00 - From Commercial Pilot to E-Commerce Success 04:49 - Commercial Pilot License Requirements and Opportunities 09:53 - Pay Discrepancies in the Airline Industry 11:52 - Misconceptions About The Aviation Industry 14:24 - Perceptions of Pilot Profession 16:53 - Entrepreneurship While In The Airline Industry 22:18 - Achieving Success Through Reverse Engineering 25:26 - Calculated Risk Pays Off Big 26:59 - Amazon Keyword Manipulation for Brand Success 31:03 - Working With 8Fig for Business Funding 38:36 - Life After a Successful Business Exit 43:40 - Distressed Amazon Seller Turnaround Plan 44:45 - Business and Aviation 50:11 - Kevin King's Words Of Wisdom…

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#414 - Amazon FBA Success to Chaos: How Brian & Janine Navigated a Nightmare Business Exit 54:09

31 weeks ago54:09

54:09

Picture this: Two pharmacists trading their lab coats for entrepreneurial hats, diving headfirst into the world of Amazon FBA. Janine and Brian's journey from selling closeout tanning lotion and books on eBay to becoming successful Amazon sellers is nothing short of inspiring. This episode captures their transition, highlighting how their complementary skills—Brian’s keen analytical mind and Janine’s marketing flair—propelled them to success. You'll hear about their experiences at a brainstorming event with Perry Belcher in Las Vegas, where open and honest discussions led to breakthrough business insights. We also explore their story as Amazon entrepreneurs who scaled their business to an impressive $5 million in annual revenue through strategy and grit. The path wasn’t always smooth; from facing major safety complaints and grueling IP disputes to navigating a nightmare Amazon business exit, every challenge presented a learning opportunity. This journey emphasizes the importance of resilience and problem-solving in the ever-evolving e-commerce landscape. Beyond Amazon, we dive into the diverse world of entrepreneurship. Janine and Brian share their adventures in turning around a struggling Amazon brand that they acquired after their exit and managing multiple Airbnb properties. They reveal their plans to leverage their pharmacy backgrounds by starting IV hydration clinics, illustrating their knack for balancing multiple ventures while maintaining steady income streams. This episode is packed with practical advice and motivational stories, underscoring the power of partnership, resilience, and the human connections that drive business success. Don't miss out on this episode full of entrepreneurial wisdom! In episode 414 of the AM/PM Podcast, Kevin, Brian, and Janine discuss: 00:00 - Brian and Janine's Amazon FBA Business Success 03:24 - Amazon Sellers Share Insights at Event 06:01 - From Pharmacists to Amazon Entrepreneurs 10:33 - Success Story of Taking Action 14:20 - Immediate Business Success Stories 15:25 - Navigating Amazon Growth and Selling Journey 20:14 - Advice to Sell Brand and Grow 22:31 - Amazon Brand Suspension and Patent Dispute 31:02 - Negotiation for Brand Acquisition 32:20 - Resolving IP Dispute With Faithful Conversation 35:58 - Business Dispute Resolution Conversations 40:42 - Turning Around a Nightmare Amazon Business Exit 40:46 - A New Brand Acquisition for $40,000 45:53 - Airbnb, Amazon, and New Entrepreneurial Ventures 49:37 - Damage Control Strategies 52:07 - Business Networking and Persistence in Amazon 53:11 - Maximizing Amazon-Selling Success 53:40 - Kevin King's Words of Wisdom…

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#413 - Omnichannel Online & Retail Strategy Advice For Big Brands with Steve Yates 56:17

32 weeks ago56:17

56:17

Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint. In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability. Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth. In episode 413 of the AM/PM Podcast, Kevin and Steve discuss: 00:00 - Opportunities in E-Commerce for Big Brands 01:38 - Amazon's Acquisition of Woot.com 06:16 - Retail Strategy of Daily Deal Website 08:26 - E-Commerce Consultancy and Growth Strategy 14:40 - Revenue-Based vs. Fixed Fee Agency Services 17:21 - Navigating Resistance to Amazon Marketplace 20:25 - Strategies for Brand Channel Control 26:11 - Controlling Inventory and Pricing Strategy 28:50 - Dealing With Amazon Resellers 32:54 - Channel Strategy and Marketplace Differentiation 33:59 - Business Strategies for Retail Success 37:35 - Key Price Points for Product Placement 40:40 - Brand Strategy in E-Commerce Marketplaces 45:21 - Branding Strategies for Amazon Success 47:27 - Emerging E-Commerce Opportunities 50:59 - Optimizing Walmart Listings for Success 54:20 - Unscripted Conversations on AM/PM Podcast…

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#412 - Expanding Your E-commerce Business into Europe with Melanie Katsaris' Tax & Compliance Expertise 56:48

33 weeks ago56:48

56:48

Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert. Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally. Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask. In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss: 00:00 - Expanding Global E-Commerce With Avask 02:42 - VIP Experience at Beyonce Concert 08:01 - Leveraging Technology for Business Growth 13:59 - Navigating Global E-Commerce Regulations 18:37 - Marketplace Regulations 20:24 - Navigating European E-Commerce Tax Regulations 23:29 - Amazon's Market Expansion in Europe 27:16 - EU VAT Compliance Regulations Impact Sellers 32:11 - International Tax Compliance and Reporting 34:23 - Navigating International Tax and E-Commerce 36:48 - Declaring Taxes and Customs 42:33 - Expanding International E-Commerce Compliance 43:21 - Global Shipping and Customs Impact 47:39 - Amazon's VAT Program Conclusion 49:23 - Amazon Sellers Facing Compliance Changes 56:13 - Kevin King’s Words of Wisdom…

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#411 - The Key To Explosive Sales In TikTok Shop with Josh Coleman 59:33

34 weeks ago59:33

59:33

Join us as we welcome Josh Coleman, a Helium 10 Elite member, who shares his inspiring journey of launching and growing his brand on TikTok. After attending a Helium 10 Elite workshop in late 2023, Josh and his wife decided to experiment with TikTok, drawing from their unique blend of design and data-driven strategies. Listen in as Josh discusses how his passion for analytics helped him understand their audience better and the collaborative dynamic with his wife that propelled their brand to success. We also explore the experiences of a couple who transitioned to full-time e-commerce with Amazon in late 2022, achieving seven-figure revenue within a year despite having no prior experience. Their story highlights the importance of focusing on building a brand and audience, navigating supply chain challenges, and understanding the difference between revenue and profit. Additionally, we discuss the misleading promises of easy success in e-commerce and the evolving complexities of the industry. Finally, the episode touches on maximizing sales across multiple platforms, emphasizing the value of learning from those with practical experience. We discuss the impact of TikTok Shop, the strategic alliance between Amazon and TikTok, and the growing influence of influencer-driven sales. For those looking to transition from Amazon to TikTok Shop, we offer practical steps and highlight the importance of having a hero product and effective inventory management. Join us for a comprehensive look at the future of e-commerce and influencer marketing, and discover how you can stay ahead in this dynamic landscape. In episode 411 of the AM/PM Podcast, Kevin and Josh discuss: 00:00 - TikTok Sales Boost E-commerce Business 03:51 - Helium 10 Elite Workshop To TikTok Success 08:09 - Building a Successful Amazon Business 13:57 - Long-Term Strategy for Amazon Business 15:58 - Maximizing Sales Across Multiple Platforms 20:50 - Comparing TikTok and Amazon Sales 32:48 - TikTok Influencers Boost Amazon Sales 35:43 - Maximizing TikTok Shop With Creators 42:24 - TikTok Creators and Agency Partnerships 45:01 - Leveraging Influencer Agencies Strategically 47:47 - Optimizing Hero Products for TikTok 51:27 - Future of E-Commerce and Influencer Marketing 56:18 - How To Get In Touch With Josh Coleman 58:36 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#410 - When Does Price Really Matter on Amazon with Chad Rubin 52:28

35 weeks ago52:28

52:28

Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers. Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from. But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business. In episode 410 of the AM/PM Podcast, Kevin and Chad discuss: 08:17 - Evolution of Aftermarket Parts Industry 11:09 - Constant Innovation in E-Commerce Business 13:39 - Challenges of Protecting Intellectual Property 18:47 - Evolution of Prosper Show Conferences 18:48 - Entrepreneur Launches Various Business Ventures 24:12 - Evolution of International Seller Conference 29:45 - The Truth About E-Commerce Conferences 35:10 - Advanced Pricing Strategies for E-Commerce Sellers 39:59 - Enhancing E-Commerce Pricing Strategies 40:43 - Effectiveness of Static Pricing Strategy 46:03 - More Strategies for E-Commerce Success 51:52 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#409 - Balancing Life & Biz: Surviving a Stroke & Scaling Amazon Brands with Adam Heist 59:56

36 weeks ago59:56

59:56

Adam Heist, famously known as Adam Runquist, shares his extraordinary journey from the corporate energy sector to becoming a top-tier Amazon seller. Discover how Adam's expertise in mergers and acquisitions led him to identify the untapped potential of physical products, eventually leading to the creation and a 7-figure exit of his own Amazon brand. We'll also hear about his adventurous travels in Bali, insights into the transformative impact of branding and AI on Amazon sellers, and his continued ventures managing multiple brands and a thriving YouTube channel. Join us as Adam opens up about the challenges of content creation, balancing a high-demand executive job while running multiple Amazon brands, and the strategic decision to transition from a corporate career to full-time entrepreneurship. He dives into the emotional and financial turbulence he faced, including a life-changing stroke recovery, and how these experiences have shaped his approach to business and life. From navigating divorce to leveraging affiliate marketing and online courses, Adam's story is a testament to resilience and adaptability. Finally, explore the intricate world of Amazon selling with a focus on AI-driven strategies, the necessity of building robust business teams, and the importance of personalized organic rankings. Adam provides practical advice on creating resilient operations, leveraging Filipino talent for scaling, and the ever-evolving landscape of e-commerce. Get ready to be inspired by Adam's invaluable lessons on staying ahead in the competitive market, the power of personal reinvention, and the future of Amazon selling. In episode 409 of the AM/PM Podcast, Kevin and Adam discuss: 00:00 - Amazon-Seller Journey With Adam Heist 00:30 - Is It Adam Heist Or Adam Adam Runquist?? 06:52 - Entrepreneurship, Life Change, and Reflection 16:30 - Van Life Experience in Australia 17:37 - Stroke Recovery and Unexpected Setback 22:36 - Building a Resilient Business Team 23:46 - Lesson on Business Operations Independence 26:55 - Business Operations Supply Chain Management 29:13 - Business Building and Content Creation 32:59 - Business Growth Through Investments and Learning 38:19 - Ethics in Amazon Agency Industry 38:35 - Expanding Perspectives for Amazon Sellers 45:51 - Future of Amazon Selling With AI 46:50 - Personal Growth and Business Success 49:39 - Future of Keyword Targeting on Amazon 53:36 - Future of Amazon Organic Ranking 55:32 - Preparing for E-Commerce Success 59:26 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#408 - Innovating E-Commerce Through AI with Max Sinclair 54:31

37 weeks ago54:31

54:31

What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demonstration of stable diffusion and the release of ChatGPT, provides a fascinating backdrop for understanding the transformative potential of AI in online marketplaces. Throughout our conversation, Max dives into the challenges and future potential of AI-generated content, particularly in text and image creation. He explains the limitations of current models like GPT-4 and offers insights into how future models will evolve and improve. We also discuss the broader implications of AI technology, touching on concerns about misinformation and the role of trusted sources in mitigating these risks. Max shares compelling arguments on why staying informed and engaged with AI advancements is crucial for anyone involved in e-commerce. Max's expertise shines as he introduces an advanced e-commerce tool designed to optimize product listings with remarkable speed and accuracy. This tool, integrating seamlessly with platforms like Amazon, eBay, and Walmart, offers a leap in efficiency for sellers by generating comprehensive listings, including text, infographics, and images, with just one click. We also explore the success stories of sellers who have leveraged AI to significantly improve their listing visibility and consumer preference, underscoring the transformative impact of AI in the e-commerce space. Don't miss this insightful episode where we uncover the future of AI in e-commerce with a true industry expert. In episode 408 of the AM/PM Podcast, Kevin and Max discuss: 00:00 - AI in E-Commerce With Max Sinclair 03:10 - Strategic Account Management and Product Innovation 05:25 - Lessons From Amazon's Culture 07:55 - Opportunities in AI and E-Commerce 11:04 - Artificial Intelligence Revolutionizes Image Generation 17:16 - Challenges With Photorealistic Image Generation 20:11 - Future of Distinguishing Real From Fake 24:39 - Impact of AI on Society 24:50 - Future of AI Generative Content Models 32:05 - AI Product Listing Optimization and Generation 36:42 - Insights on AI in E-Commerce 39:09 - ChatGPT Prompting for Genuine Responses 42:43 - Future of E-Commerce and AI 48:58 - AI in E-Commerce Evolution 51:46 - Exploring E-Commerce Content and AI 53:33 - Kevin's Market Masters Event Announcement 54:05 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#407 - From Freedom Ticket Student To 7-Figure Seller: The Inspiring Story of Marcela O'Campo’s Amazon Breakthrough 59:37

38 weeks ago59:37

59:37

Join us as we sit down with Marcela O’campo, who shares her inspiring journey from Colombia to the United States and her remarkable success in the Amazon business. With a background in industrial design and engineering, Marcela transitioned from a global career at Johnson & Johnson to launching her own product line in 2020 after discovering the Freedom Ticket from Helium 10. By 2021, she achieved her first seven-figure year, transforming her life and providing her with the freedom to work from home and care for her family. Listen in as Marcela recounts her experience and the sources of inspiration that fueled her entrepreneurial journey. Our conversation continues with Marcela detailing her career transitions and the personal decisions that led her to embrace the Amazon business platform. From leaving a thriving corporate job in Brazil to facing significant hardships in Colombia's countryside, Marcela’s resilience shines through. She speaks candidly about the challenges of agricultural business, financial struggles, and preparing for motherhood, all while discovering the potential of Amazon's marketplace. Marcela's story is a testament to aligning past professional experience with new opportunities and the pursuit of entrepreneurial success. Lastly, we explore the practical aspects of running an Amazon business, from managing a seasonal gardening product line to navigating the visa process for a move to the U.S. Marcela shares her insights on balancing family life with business growth, the importance of unique product designs, and the potential for international expansion. Additionally, she addresses the economic contrasts between Colombia and the U.S. and emphasizes the value of educational resources like Helium 10's Freedom Ticket. Tune in for an inspiring episode filled with practical advice, personal stories, and the excitement of entrepreneurial ventures. In episode 407 of the AM/PM Podcast, Kevin and Marcela discuss: 00:00 - From Colombia to the US 06:59 - Colombia's Image and Entrepreneurial Opportunities 11:59 - Language Learning and Travel Experiences 14:26 - Transitioning to Online Business With Amazon 19:50 - Discovery of Amazon Business Opportunity 22:15 - Unique Online Business Success 23:58 - Product Design and Manufacturing Process 31:23 - Wholesale Marketplace for Small Retailers 34:51 - Business Relocation for Safety and Growth 35:25 - Amazon Business Visa Journey Success 40:26 - Balancing Family, Business, and Growth 50:12 - Opportunities in International E-Commerce 53:25 - Comparing Wages and Opportunities in Colombia 57:14 - Empowering Success Stories in Selling 58:33 - Billion Dollar Sellers Newsletter and Events 59:13 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#406 - Barbara Drazga’s Unique Way To Make Millions Of Dollars In E-commerce 49:49

39 weeks ago49:49

49:49

What if resilience and innovation were the keys to e-commerce success? Meet Barbara Drazga, a marketing veteran whose journey from door-to-door sales at nine years old to managing a multimillion-dollar warehouse will captivate your imagination. Barbara’s story is filled with rich experiences, from her days as a photojournalist in Europe to navigating the financial challenges of the 2008 economic crash. Her ability to turn setbacks into triumphs is nothing short of inspiring. In this episode, we pull back the curtain on Barbara's diversified e-commerce strategy. She underscores the importance of not putting all your eggs in the Amazon basket and shares how platforms like TikTok Shop, Shopify, and your own brand’s website can dramatically amplify your business reach. Listen as she reveals innovative approaches, such as live-streamed sales by influencers, and breaks down the physical layout of her cutting-edge business setup. This isn’t just theory—Barbara offers practical steps to transform your own e-commerce operations. Want to master the liquidation market? Barbara spills the secrets of acquiring unprocessed loads directly from warehouses and turning them into profit goldmines. Learn how to create value bundles, use barcode lookup tools for smart purchasing, and flip products for profit with strategic pricing. Through her expertise, discover the untapped potential in liquidation and returns. Barbara's actionable insights and real-world examples make this episode a must-listen for anyone looking to thrive in the e-commerce landscape. In episode 406 of the AM/PM Podcast, Kevin and Barbara discuss: 01:16 - Amazon Entrepreneurship and Collaboration 07:21 - Adapting to Changes in Online Business 09:45 - Opportunities in E-Commerce Trends 10:24 - Expanding Beyond Amazon in E-Commerce 14:17 - Live-Streaming Wholesale Showroom Concept 15:43 - Liquidation Market and Wholesale Operations 24:38 - Exploring Liquidating Business Opportunities 25:26 - The Liquidation Market Insights 33:30 - The Psychology of Product Bundling 37:41 - Creating Valuable Bundles for Amazon Sellers 46:39 - Mindset Shift in Amazon Sales 49:18 - Kevin King's Words of Wisdom…

AM/PM Podcast

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#405 - Getting Rich on Amazon in 2024: There’s More To The Story with Robb Green 56:06

40 weeks ago56:06

56:06

What happens when you bring together some of the brightest minds in business to share their secrets to success? Join us as we reconnect with Robb Green, a veteran Amazon FBA seller who has exited three businesses and now leads a vibrant mastermind group. We journey back to our 2016 weekly mastermind meetings and trace how these gatherings have shaped our entrepreneurial paths, highlighting the invaluable role of community and networking in our e-commerce ventures. Robb reveals the magic behind his current mastermind, which convenes in stunning locations like Hawaii, and underscores the power of collective insight in navigating the complexities of industries like e-commerce. Have you ever wondered how the most effective mastermind groups operate? We dissect the essential elements that foster a productive mastermind culture, from ensuring members are both contributors and learners to maintaining a structured approach in presenting business challenges. Discover how diverse methodologies, such as curated expert panels, can provide targeted solutions and drive business growth, creating a collaborative environment akin to having your own board of directors. Curious about the real journey behind building successful e-commerce brands? We share candid stories from Kevin and Robb’s journey into Amazon-selling, starting in mid-2015, and the lessons learned from both our triumphs and setbacks. Our conversation spans the strategic intricacies of managing cash flow, understanding unit economics, and leveraging platforms like TikTok to boost visibility and sales. We also delve into the transformative role of AI, exploring how custom GPTs can revolutionize business operations and why staying ahead of tech advancements is crucial for long-term success. Tune in for a rich tapestry of insights that can propel your e-commerce business to new heights! In episode 405 of the AM/PM Podcast, Kevin and Robb discuss: 01:24 - Masterminds and Networking 08:09 - Evolving Mastermind Value and Structure 12:41 - Innovative Networking Event With Top Influencers 13:28 - Lessons in Building E-Commerce Brands 17:47 - Product Category Influence on Pricing 21:51 - Narrow Focus in E-Commerce Strategy 28:11 - Cash Conversion Cycle in Amazon Business Operations 32:01 - Forecasting Returns and Profitability on Amazon 36:52 - Future of AI in Business 44:16 - E-Commerce Seller Trends and Updates 44:26 - Leveraging TikTok for E-Commerce Success 49:50 - TikTok Shop's Impact on E-Commerce 52:35 - Business Owners and Case Studies 55:29 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#404 - The Three Buckets Of Sellers On Amazon with Luba Ilyasova & Billy Pecor 53:35

41 weeks ago53:35

53:35

Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon. Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you'll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can't keep you afloat in the digital marketplace. Finally, grasp the future of e-commerce with a deep dive into Amazon's AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts. In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss: 00:00 - E-Commerce Experts Share Insights 05:13 - Transition to E-Commerce Consulting and Operations 11:03 - Success Strategies for E-Commerce Sellers 16:56 - Strategic Shift Towards Amazon Brand Acquisition 19:08 - Digital Shelf Packaging Strategies for E-Commerce 21:59 - Packaging Differentiation in Retail and Online 25:04 - Packaging Strategy for Online Retail 25:36 - Innovative E-Commerce Packaging Strategy 29:00 - Brand Gating and Reselling Strategy 34:28 - Amazon SEO and Product Strategy Observations 37:27 - Amazon AI Improves Product Relevance 41:11 - Amazon Comprehend Discussion and Tutorial 43:34 - Amazon COSMO Strategy Insights 43:49 - Evolving Customer Filters in Mobile Shopping 49:34 - Amazon's Brand-Centric Strategy Shift 52:45 - Maximizing Amazon Sales With Innovative Tactics 53:11 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#403 - Building A Family E-commerce Empire: The Rhino USA Journey with Ted Repic 50:19

42 weeks ago50:19

50:19

Ever wondered how a family passion project can morph into a global e-commerce giant? Meet Ted Repic, the visionary behind Rhino USA, who, along with his sons Cameron and Dylan, took their love for the outdoors and turned it into a multiple eight-figure business. This episode unpacks their thrilling journey, from the early days of Gorilla Moto Gear to the strategic rebranding that catapulted them to success. Listen as Ted reveals the powerful combination of skills and strategies that have made Rhino USA a household name in the outdoor market. Get ready for an inside look at the complexities and triumphs of running a family business. Ted dives deep into how each family member's unique strengths—Cameron's artistic flair and Dylan's competitive drive—fueled their growth. We'll discuss the challenges of inventory management, especially with the unpredictable nature of viral social media impacts and the stringent requirements of big-box retailers like Walmart. Ted also shares the balancing act of navigating Amazon's shifting landscape and the decision-making process behind choosing between FBA and FBM fulfillment methods. But it doesn't stop there. Hear Ted's insights on building a strong brand identity, from investing in high-quality packaging to creating memorable unboxing experiences. Learn about the importance of authenticity in marketing, leveraging influencers, and the ever-growing impact of platforms like TikTok. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable lessons on branding, market expansion, and the art of customer engagement, all from the lens of a successful family-run business. In episode 403 of the AM/PM Podcast, Kevin and Ted discuss: 00:00 - Building An Empire In The Outdoor Space 00:06 - Building A Global Brand Strategy 08:55 - Growth And Success Of The Family Business 10:04 - Division of Roles in Family Business 13:28 - Starting Over 19:04 - Customer Feedback and New Product Development 20:57 - Challenges of Forecasting and Inventory Management 28:48 - Lifetime Warranty and Customer Engagement 30:08 - Navigating Customer Service and Market Expansion 33:18 - Global Market for Outdoor Motorcycle Parts 37:03 - Creating a Strong Brand Identity 38:31 - Personalized Customer Service and Lifetime Warranty 44:10 - Customer Engagement and Brand Identity 45:05 - Workplace Understanding Through Hands-on Experience 49:51 - Identity-Based Marketing Discussion 49:55 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#402 - Wow Kevin, You Should Write A Book! Conversation with Morgan Gist MacDonald 50:09

43 weeks ago50:09

50:09

Join us for an insightful episode where we chat with Morgan Gist MacDonald, founder of Paper Raven Books. Morgan shares her extensive knowledge of the self-publishing process, helping authors transform their ideas into published works. Whether you're interested in writing children's books, personal stories, or professional guides, Morgan's expertise will guide you through every step. We also touch on our personal experiences, including my own West Texas jail story, which reinforced my entrepreneurial spirit, drawing parallels between the worlds of Amazon sellers, e-commerce, and book publishing. Explore the ever-evolving landscape of book buying and reading habits, from the nostalgic days of Barnes & Noble to the rise of e-books and audiobooks with Amazon and Kindle. We discuss the resurgence of interest in physical books driven by platforms like TikTok and the growth of indie bookstores alongside Amazon's dominance. Discover how publishing a book can establish authority and credibility, with real-life examples of authors landing substantial consulting gigs through strategic book publishing. Get inspired by the significance of preserving personal stories and experiences, and learn about the comprehensive process of book creation, from content development to publication and marketing strategies. Morgan and I discuss the financial aspects of indie publishing, highlighting the costs and potential profits, as well as the long-term benefits of building a backlist. This episode is packed with valuable insights for anyone looking to publish a book and achieve greater success and independence in their literary endeavors. (Timestamps) - In episode 402 of the AM/PM Podcast, Kevin and Morgan discuss: 00:00 - Entrepreneurial Journey Through Publishing 07:18 - Entrepreneurial Journey to Book Editing Company 08:20 - The Impact of Book Publishing 14:00 - Leveraging Books for Client Acquisition 14:55 - Crafting a Purposeful Book 21:19 - Journey of Storytelling and Self-Discovery 23:15 - Curating Stories and Life Lessons 26:53 - Marketing Strategies for Successful Book Sales 32:51 - Importance of Book Marketing and Reviews 37:31 - Book Publishing Phases and Processes 40:19 - Book Publishing Costs and AI Impact 42:40 - Authors Playing the Long Game 48:36 - Publishing Process Overview and Checklist 49:36 - Kevin King's Words Of Wisdom…

AM/PM Podcast

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#401 - How To Sell Millions with Premium Product Pricing & Unique Marketing Strategies with Phil Hadfield 52:49

44 weeks ago52:49