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Reverse Trojan Horse Syndrome

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Manage episode 356696487 series 1428215
Content provided by David C. Baker and Blair Enns, David C. Baker, and Blair Enns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David C. Baker and Blair Enns, David C. Baker, and Blair Enns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Blair is confused by David’s mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 356696487 series 1428215
Content provided by David C. Baker and Blair Enns, David C. Baker, and Blair Enns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David C. Baker and Blair Enns, David C. Baker, and Blair Enns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Blair is confused by David’s mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.

  continue reading

202 episodes

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