Best David C Baker Podcasts (2024)

1
Mastering Live Events with David C. Baker 36:40

37m ago36:40

36:40

Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time? Renowned author, speaker and creative firm advisor David C. Baker lifts the curtain on his wildly successful MYOB conference and live events: The role of in-person live events in David’s expertise business model (plus a peek at the number…

1
Are Email Newsletter Even Viable Anymore? 29:37

4h ago29:37

29:37

Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page) “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove I…

1
Resilience in Chaotic Times with Blair Enns and David C. Baker 36:13

23d ago36:13

36:13

This is a recording from RevThink's The Weekly Briefing from August 7th, 2024. This discussion was followed by a Q&A which you can watch here: https://community.revthink.com/c/the-weekly-briefing/resilience-in-chaotic-times-strategies-for-economic-shifts-d3d6ea28-b832-4e00-bf7b-e0aa74fd52d6 Blair Enns is on a mission to change the way creative serv…

1
From Agency Exit to Building Companies on the Back of an Audience with Marketing Max 38:33

2h ago38:33

38:33

“If a handful of 20 year olds can service millions of dollars a year in revenue—your agency can, with very little stress and very little complications. And your newsletter can, too.” Marketing Max is a serial entrepreneur and growth marketer with a seven-figure agency exit under his belt. He's the man behind the Growth Daily marketing newsletter, r…

1
221: How will health system growth look different in 2025 and beyond? 25:12

15m ago25:12

25:12

When we talk about “health systems,” it can sound like we’re talking about a monolith. But in reality, the $1.4 trillion dollar health system sector is made up of a diverse range of players. Academics and safety nets; urban and rural systems; 1,000-bed systems and 25-bed critical access hospitals. The question is, especially as systems emerge from …

1
Clarity Is Kindness: How Being Direct Will Help You Grow Your Agency 57:25

5h ago57:25

57:25

"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it." In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a …

1
220: Why AI in healthcare is more than just ChatGPT 26:04

7d ago26:04

26:04

We’ve talked a lot about AI on Radio Advisory, with a particular emphasis on generative models and their capabilities. But are there other models of AI that are flying under the radar? Today’s episode focuses on computer vision and its potential to shift how we think about the use of technology in healthcare. For the second episode in our series le…

1
Monterika Warren| Head Women's Basketball Coach| Johnson C. Smith University 1:15:26

2h ago1:15:26

1:15:26

Coach Warren is the head women's basketball coach at Johnson C. Smith University. Before coming to JCSU, Warren gained experience in coaching and athletics administration at Austin Peay University where she served as Director of Basketball Operations. Her college coaching experience includes serving as an assistant coach at Daytona State College. O…

1
Niching Down, Video Content Mastery, and Time Tracking for Agency Growth with Tycho Luijten 41:14

2h ago41:14

41:14

“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time." Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and L…

1
219: The business case for going green 26:57

14d ago26:57

26:57

It's no secret that climate change has had a massive effect on population health, but it’s also impacting healthcare business. Did you know that energy costs have gone up by 28% in the past five years? Health systems in particular can shave percentage points off their annual costs by reducing their energy consumption—but there is both a knowledge g…

1
How to Make Horizontal Positioning Work 23:25

2h ago23:25

23:25

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links “Strengthening a Weak Horizontal Positioning” by David C. Baker on punctuation.comBy David C. Baker and Blair Enns

1
Growing a 300-Person Global White Label Agency with Damian Papworth 57:09

20m ago57:09

57:09

"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…

1
218: [Encore + bonus content] Site-of-care shifts: It's time to go on offense 37:18

21d ago37:18

37:18

This week, host Abby Burns invites Advisory Board expert Sebastian Beckmann back to Radio Advisory to provide an update—as promised—on what his team has uncovered about site-of-care shifts in the six months since he first brought this research to the pod. Hint: there’s about $50B at play. This episode is a modified encore of Episode 195: Site-of-ca…

1
Episode 102: Joshua Hood, Author of Burn Out 57:26

19h ago57:26

57:26

This week we welcome Joshua Hood, author of Burn Out...Available everywhere August 13th! Joshua Hood is the author of The Guardian (Blackstone Publishing, 2023), Treadstone Rendition, Treadstone Transgression, The Treadstone Exile, The Treadstone Resurrection, Warning Order, Clear by Fire, and most recently Burn Out. Josh decided to follow his brot…

1
Viking Accountability: Prioritizing Work and Finding Time for Rest with Ben Catley-Richardson 47:28

25d ago47:28

47:28

Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…

1
Kurt Hines| Educator & Coach|Coronado High School| Author: "Called to Empower: The Power of Why" 55:19

5d ago55:19

55:19

Coach Kurt Hines has been coaching high school football for 20+ years and is passionate about empowering those he coaches, and coaches with, and all those he has connected with – personally and digitally. As a Servant Leader, he joins Coach Chelsea for an updated conversation and to discuss his new book, "Called to Empower: The Power of Why." Conne…

1
[Encore] Test, fail, and test again: Morgan Health's approach to employer costs 38:54

1M ago38:54

38:54

(This episode originally aired on September 12, 2023.) With rising costs and tightening margins, the industry is continually looking for ways to "bend the cost curve" while maintaining, or even increasing, quality and performance. One stakeholder in particular, employers, are feeling significant pressures from inflation, hospital consolidation, the…

1
Are You Fishing in the Right Pond? 32:10

24d ago32:10

32:10

Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, too narrow, or just wrong. LINKS "The Target Is Not the Market" by Blair Enns on winwithoutpitching.com…

1
Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux 46:10

14d ago46:10

46:10

"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…

1
[Encore] Why can't providers and plans just get along? 31:10

1M ago31:10

31:10

(This episode originally aired on March 12, 2024.) The relationship between health plans and providers has always included an element of friction, but lately, it seems like the temperature is rising. And you've probably noticed – public contracting disputes increased by 69% between 2022 and 2023. That's why, in this episode, host Abby Burns invites…

1
Episode 101: Dave Matheny, CEO of Silencer Shop 46:13

15d ago46:13

46:13

This week we welcome Dave Matheny, CEO of Silencer Shop. Silencer Shop is the largest silencer distributor in the U.S. Dave used his background as software engineer to streamline the silencer purchasing process, navigating the regulatory hurdles with a technology based approach. Dave discusses how his son being born with impaired hearing got him in…

1
The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban 45:50

1M ago45:50

45:50

"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…

1
217: How to make innovation real: Live from Advisory Board's Clinical Innovation Summit 38:32

1M ago38:32

38:32

Healthcare leaders have dozens of priorities on their plates, and achieving innovation is not as simple as just buying a new technology or implementing a new care model. Frankly, it can be overwhelming not just to see innovations through, but even to get started. So, what does it really take to innovate? And how do you align your organization’s cha…

1
Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris 52:13

2M ago52:13

52:13

Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …

1
Leading in a Chaotic World 28:51

1M ago28:51

28:51

David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these. LINKS “Leading in a Chaotic World” article by David C. Baker on Punctuation.comBy 2Bobs - with David C. Baker and Blair Enns

1
216: Why providers and employers need to focus on women's health "beyond the bikini" 28:10

2M ago28:10

28:10

It seems like a no-brainer for healthcare organizations to allocate time and attention to a health condition that is guaranteed to affect 50% of adults during their midlife years—but that hasn’t been the case. We’re seeing momentum around making menopause mainstream—from the White House directing research funding, to Hollywood stars talking openly …

1
From Mommy Blogs to Multi-Billion Dollar Industry: The Evolution of Influencer Marketing with Cooper Munroe 22:41

1M ago22:41

22:41

"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …

1
Purpose-Driven Production with Alana Tompson 49:20

2M ago49:20

49:20

Alana Tompson is a Melbourne cinematographer and the creative director of Said & Done Media. She also hosts a podcast called Said & Undone which interviews creatives about what could be done – and is being done – to increase the diversity of the film, TV, media and advertising industries to make them a more inclusive place. With her career commenci…

1
215: Why Walmart and other retailers are exiting primary care delivery and why it matters 28:13

2M ago28:13

28:13

In recent years, we’ve seen large retailers like CVS, Walgreens, Walmart, and even Amazon add to their care delivery portfolios, specifically through offering low-acuity primary care services. But it seems like the tide may be shifting. In April, Walmart announced that it’s shuttering its primary care operations and virtual care arm—and it’s not th…

1
Servant Leadership Exchange with Chip Baker, JD Hurd and David Settle 1:27:25

1M ago1:27:25

1:27:25

Coach Chelsea Speaks with Author Chip Baker and contributing authors JD Hurd and David Settle on the new publication of "The Impact of Influence: Volume .'" Support this podcast at — https://redcircle.com/the-servant-leader-coaches-bible-study9737/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redci…

1
Creating a Premium Pricing Culture 31:05

2M ago31:05

31:05

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links “Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com “Have we Hit Peak Strategy?” “Be the Client You Want to See in the World”…

1
How to Drive Pipeline Through LinkedIn Thought Leadership and a Strong POV with Garret Caudle 54:45

1M ago54:45

54:45

"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…

1
Behind the scenes: Our journey to four years, 1M downloads 31:29

2M ago31:29

31:29

Radio Advisory first started production in April 2020 to deliver timely, critical messages to healthcare professionals navigating the early days of the Covid-19 pandemic. Four years, 200+ episodes, and one million downloads later, Radio Advisory continues to bring insightful conversations and valuable insights to listeners passionate about driving …

1
The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies 48:57

2M ago48:57

48:57

Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…

1
Making More and Working Less with Jonathan Stark 48:42

2M ago48:42

48:42

How can you work less and make more than you are right now? There is a glide path if you’re willing to experiment insists Jonathan Stark, author of Hourly Billing Is Nuts. Yes, the dynamic Business of Authority duo is baaaaaaaaack for an episode: Two experiments to try if you’re currently billing by the hour and want to explore alternatives. How to…

1
The Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum) 47:59

2M ago47:59

47:59

In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…

1
214: Is Governance the answer to AI integration? Duke says yes. 31:32

2M ago31:32

31:32

Generative AI is one of the most widely discussed topics in the industry today. There is continued excitement, mounting anxiety, and dozens of questions for health leaders to answer. While the healthcare industry has been working tirelessly to adapt to the almost unbelievable rate of change, many organizations struggle with how to ethically impleme…

1
Episode 100: Dennis Price, Founder of Heroes 4 Humanity 1:00:29

3M ago1:00:29

1:00:29

We are BACK! And what better way than with Episode 100! This week we welcome Dennis Price, Force Recon Marine and Founder of Heroes 4 Humanity. After multiple deployments during the Global War of Terrorism, Dennis fought through life's dark path to emerge blessed with faith in God and a new mission. Dennis turned from an instrument of war into the …

1
Dr. Paula Maddox| Executive Coach| Author: "Think Globally, Lead Strategically: A Christian Guide to Building Effective Leaders 1:08:22

2M ago1:08:22

1:08:22

Dr. Paula Maddox is a renowned global leadership coach with over 17 years of extensive experience across various industries. She has garnered notable achievements throughout her 31-year career with the U. S. Federal Government and she has worked with leaders at diverse organizational levels, including C-suite executives, both within the United Stat…

1
Building A Values-Aligned Business with Lucy Flores 35:41

3M ago35:41

35:41

Is it possible to build a profitable expertise business that is 100% values-aligned and mission driven? Lucy Flores—who has built a design studio dedicated to co-creating a more just, joyful and sustainable U.S. food system—says yes, with the results to prove it: Why she niched her business into food equity right from the beginning—and how it playe…

1
Building a Scalable Sales Strategy 26:48

2M ago26:48

26:48

David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likelihood for a successful exit when that time comes. Links 2Bobs episode: “The Rungs You Can Reach on the Ladder of Lead Generation” NY Times article: “How …

1
213: Radio Advisory Live: Why "value" doesn't have to be zero sum, with Stacey Richter 41:25

3M ago41:25

41:25

The healthcare industry has been rocked by the pandemic and thrown headfirst into a new era of technological and therapeutic revolution. Yet, in the midst of all this change and uncertainty, healthcare leaders are expected not just to survive, but actually drive value for their organizations, patients, and communities. The problem is, “driving valu…

1
Turning Your “Weakness” Into Your Genius with Jeff Eamer 38:34

3M ago38:34

38:34

Everyone has difficulties in life—and sometimes our unique genius arises from how we deal with them. Take Psychotherapist Jeff Eamer who turned a challenging mental health diagnosis into a life of purpose: How he moved from being an award-winning ad agency wonderkind to nabbing a 3-picture Hollywood deal. Why crashing—hard—led him to get help with …

1
Motorcycling In Vietnam, Scaling to 150+ Remotely, and Choosing Team Over Clients with Zach Boyette 57:54

3M ago57:54

57:54

"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …

1
212: Lessons from the C-Suite: Google's Chief Health Officer Dr. Karen DeSalvo on healthcare's cognitive industrial revolution 45:59

3M ago45:59

45:59

The rise of generative AI has impacted healthcare in many ways – one of which is that it’s pushing Big Tech toward becoming not just a relevant, but a central player in the industry. And when we’re talking Big Tech, we have to include Google. Google’s activity in healthcare has been turbulent since it entered the space nearly two decades ago, but i…

1
Season 2 Finale: Adapting to AI Revolution 22:57

2M ago22:57

22:57

Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss The urgent need for AI literacy among experts and leaders Navigating AI's productivity benefits vs credibility risks Ethical…

1
Manage Your Energy, Not Your Time 12:25

3M ago12:25

12:25

What if the standard productivity advice gets it wrong? What if your performance, health and happiness are grounded in how well you manage your energy, not your time? Jim Loehr and Tony Schwartz’s The Power of Full Engagement makes an excellent case for the role of energy in performance: The four types of energy—physical, emotional, mental and spir…

1
Have We Hit Peak Strategy? 24:01

3M ago24:01

24:01

Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more “strategic.” Both he and David see these agencies losing more and more work to competitors moving to off-shore teams and AI centered services. Links Blair’s “What Is Strategy?” episode of the Ditching Hourly podcast wi…

1
211: Pursuing financial sustainability in cell and gene therapy delivery 28:41

3M ago28:41

28:41

So far in our series on bespoke care and innovation, we’ve delved into the future of cancer care and the opportunities for equity in precision medicine. But we can’t conclude our series without talking about one of the most exciting developments in the field: cell and gene therapies. We’ve talked about these therapies on the pod before—but like eve…

1
Build Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry Leader 56:44

3M ago56:44

56:44

Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts. In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building auth…

Podcasts Worth a Listen

David C Baker Podcasts

Podcasts Worth a Listen

Quick Reference Guide