The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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218 (Lead) Rep Shadowing & Ridealongs Done Right (Paul Canty, Pulley)
MP3•Episode home
Manage episode 418521073 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS
- Shadowing to remind yourself and your reps of the basics to spot opportunity areas
- Setting a goal without a "how" is not a real goal, you have to understand how a rep is going to reach the goal while setting them
- Always level with reps before you shadow a call to clarify the role they want you to play on the call & tell them what you hope
- Use "Mr.Potato Head" personalization to ramp reps from generic persona based personalizaiton, to trigger based personalization, to full email personalization
PATH TO PRESIDENT’S CLUB
- Head of Sales @ Pulley
- Senior Manager, New Business Sales @ Lattice
- Director of Sales Development @ Lattice
- Head of Sales Development @ Lattice
RESOURCES DISCUSSED
337 episodes
MP3•Episode home
Manage episode 418521073 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS
- Shadowing to remind yourself and your reps of the basics to spot opportunity areas
- Setting a goal without a "how" is not a real goal, you have to understand how a rep is going to reach the goal while setting them
- Always level with reps before you shadow a call to clarify the role they want you to play on the call & tell them what you hope
- Use "Mr.Potato Head" personalization to ramp reps from generic persona based personalizaiton, to trigger based personalization, to full email personalization
PATH TO PRESIDENT’S CLUB
- Head of Sales @ Pulley
- Senior Manager, New Business Sales @ Lattice
- Director of Sales Development @ Lattice
- Head of Sales Development @ Lattice
RESOURCES DISCUSSED
337 episodes
Alle episoder
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