The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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223 (Sell) Unconventional Approaches to Cold Calling (Matthew Mazankowski, Boomerang
MP3•Episode home
Manage episode 422977795 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close
FOUR ACTIONABLE SALES TAKEAWAYS
- Do not spend excessive time researching when sometimes calling the account may be the fastest way to get information
- Be like the restaurant that is calling you to make a reservation to avoid no shows, send reminders, and set an agenda ahead of time
- When telling a customer story describe the persona who felt the problem, the annoyances they felt, the scenery they were in when they felt the problem, and the emotions they felt
- If confirming a meeting within one week send a reminder the day before if confirming a meeting more than a week out do a 1 week and day before reminder
PATH TO PRESIDENT’S CLUB
- VP of Sales @ Boomerang
- Chief Revenue Officer @ Table Needs
- VP of Fundraising & Business Development @ Table Needs
- Head of Sales & Business Development @ Table Needs
RESOURCES DISCUSSED
336 episodes
MP3•Episode home
Manage episode 422977795 series 2782528
Content provided by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Cegelski & Armand Farrokh, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close
FOUR ACTIONABLE SALES TAKEAWAYS
- Do not spend excessive time researching when sometimes calling the account may be the fastest way to get information
- Be like the restaurant that is calling you to make a reservation to avoid no shows, send reminders, and set an agenda ahead of time
- When telling a customer story describe the persona who felt the problem, the annoyances they felt, the scenery they were in when they felt the problem, and the emotions they felt
- If confirming a meeting within one week send a reminder the day before if confirming a meeting more than a week out do a 1 week and day before reminder
PATH TO PRESIDENT’S CLUB
- VP of Sales @ Boomerang
- Chief Revenue Officer @ Table Needs
- VP of Fundraising & Business Development @ Table Needs
- Head of Sales & Business Development @ Table Needs
RESOURCES DISCUSSED
336 episodes
All episodes
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