Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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236 (Sell) Get Ahead of Deal Killers by Asking Buyers the Hard Questions Upfront (Steven Bryerton, ZoomInfo)
MP3•Episode home
Manage episode 431431870 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Gauge your prospect’s enthusiasm by asking where they fall on a scale from one to ten, providing more insight than a simple yes/no question.
- Ask your prospect what they discuss in internal meetings to tailor your pitch to resonate with their executive team.
- Avoid showing too much software to prevent prospects from associating the product with unnecessary features and higher costs.
- Recap previous conversations and then ask the executive what you might have missed, ensuring you address their specific needs while demonstrating your product.
STEVEN'S PATH TO PRESIDENT’S CLUB
- SVP of Sales @ ZoomInfo
- VP of Sales @ ZoomInfo
- Director of Sales @ ZoomInfo
- Manager, Enterprise Sales @ ZoomInfo
RESOURCES DISCUSSED
400 episodes
MP3•Episode home
Manage episode 431431870 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Gauge your prospect’s enthusiasm by asking where they fall on a scale from one to ten, providing more insight than a simple yes/no question.
- Ask your prospect what they discuss in internal meetings to tailor your pitch to resonate with their executive team.
- Avoid showing too much software to prevent prospects from associating the product with unnecessary features and higher costs.
- Recap previous conversations and then ask the executive what you might have missed, ensuring you address their specific needs while demonstrating your product.
STEVEN'S PATH TO PRESIDENT’S CLUB
- SVP of Sales @ ZoomInfo
- VP of Sales @ ZoomInfo
- Director of Sales @ ZoomInfo
- Manager, Enterprise Sales @ ZoomInfo
RESOURCES DISCUSSED
400 episodes
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