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236 (Sell) Get Ahead of Deal Killers by Asking Buyers the Hard Questions Upfront (Steven Bryerton, ZoomInfo)

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Manage episode 431431870 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

FOUR ACTIONABLE TAKEAWAYS

  • Gauge your prospect’s enthusiasm by asking where they fall on a scale from one to ten, providing more insight than a simple yes/no question.
  • Ask your prospect what they discuss in internal meetings to tailor your pitch to resonate with their executive team.
  • Avoid showing too much software to prevent prospects from associating the product with unnecessary features and higher costs.
  • Recap previous conversations and then ask the executive what you might have missed, ensuring you address their specific needs while demonstrating your product.

STEVEN'S PATH TO PRESIDENT’S CLUB

  • SVP of Sales @ ZoomInfo
  • VP of Sales @ ZoomInfo
  • Director of Sales @ ZoomInfo
  • Manager, Enterprise Sales @ ZoomInfo

RESOURCES DISCUSSED

  continue reading

400 episodes

Artwork
iconShare
 
Manage episode 431431870 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

FOUR ACTIONABLE TAKEAWAYS

  • Gauge your prospect’s enthusiasm by asking where they fall on a scale from one to ten, providing more insight than a simple yes/no question.
  • Ask your prospect what they discuss in internal meetings to tailor your pitch to resonate with their executive team.
  • Avoid showing too much software to prevent prospects from associating the product with unnecessary features and higher costs.
  • Recap previous conversations and then ask the executive what you might have missed, ensuring you address their specific needs while demonstrating your product.

STEVEN'S PATH TO PRESIDENT’S CLUB

  • SVP of Sales @ ZoomInfo
  • VP of Sales @ ZoomInfo
  • Director of Sales @ ZoomInfo
  • Manager, Enterprise Sales @ ZoomInfo

RESOURCES DISCUSSED

  continue reading

400 episodes

All episodes

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