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Hall of Fame: Morgan Melo Ep. 130

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Manage episode 415213045 series 2782528
Content provided by Sean Yuan, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Yuan, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

FOUR ACTIONABLE TAKEAWAYS

  • Use typically language and stories to gain credibility with your prospect, leading to deeper discovery.
  • Ask your champion how they plan on justifying a purchase to the larger org. This aligns you to business level problems and also serves as champion validation.
  • Mirror multithreading in the sales cycle. Bring a VP for a CXO. Bring an SE for a technical buyer. Bring in product for someone cross-functional.
  • Leverage your own senior leaders to story-tell and pull in the people at power during the demo.


PATH TO PRESIDENT’S CLUB

  • Enterprise Account Executive @ Pave
  • Healthcare & Life Science Account Executive @ Carta
  • Client Strategist @ PwC

RESOURCES DISCUSSED

  continue reading

314 episodes

Artwork
iconShare
 
Manage episode 415213045 series 2782528
Content provided by Sean Yuan, Nick Cegelski, and Armand Farrokh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Yuan, Nick Cegelski, and Armand Farrokh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

FOUR ACTIONABLE TAKEAWAYS

  • Use typically language and stories to gain credibility with your prospect, leading to deeper discovery.
  • Ask your champion how they plan on justifying a purchase to the larger org. This aligns you to business level problems and also serves as champion validation.
  • Mirror multithreading in the sales cycle. Bring a VP for a CXO. Bring an SE for a technical buyer. Bring in product for someone cross-functional.
  • Leverage your own senior leaders to story-tell and pull in the people at power during the demo.


PATH TO PRESIDENT’S CLUB

  • Enterprise Account Executive @ Pave
  • Healthcare & Life Science Account Executive @ Carta
  • Client Strategist @ PwC

RESOURCES DISCUSSED

  continue reading

314 episodes

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