Innovate & Elevate With Fractal podcast

#Entrepreneur #Business #Gerard Doyle

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

Innovate & Elevate with Fractal

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Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense

122 episodes

Innovate & Elevate with Fractal

updated about a year ago

Series home•Feed

122 episodes

#Entrepreneur #Business #Gerard Doyle

All episodes

Innovate & Elevate with Fractal

1
Clear to Convert: Fixing Your Positioning Problem 6:09

35 weeks ago6:09

6:09

Do your current customers love you, but new customers are struggling to figure out exactly what you're selling? Well, you might just have a positioning problem.

Innovate & Elevate with Fractal

1
Competing on Price: Why It's a Marketing Fail and What to Do Instead 5:30

36 weeks ago5:30

5:30

If you're competing on price, you've probably failed in marketing. Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs. If you're a business founder, I bet that's not the kind of business you want to build.…

Innovate & Elevate with Fractal

1
Avoiding the Trap of the False Positive Turning Engagement into Sales 6:50

39 weeks ago6:50

6:50

Is your startup falling into the false positive trap? You’re not alone. Many startups see huge engagement from creative campaigns, but if that interest doesn’t lead to sales, it’s a false positive. In this episode, we dive into how Fractal helps startups avoid this common pitfall. Discover the importance of problem-focused messaging, sales-driven strategies, and creating meaningful connections that turn interest into action. Don't just generate buzz—generate sales! Tune in to learn how to make your marketing efforts truly impactful.…

Innovate & Elevate with Fractal

1
Should You Fear Business Copycats? 2:52

2 years ago2:52

2:52

Every startup founder seems to share one fear: that someone will steal their business idea. In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants to copy your startup idea, it means it's desirable and validated by the market. Build a strong brand to defend your early-mover advantage and stand out from the competition.…

Innovate & Elevate with Fractal

1
Is a Better Product Really All You Need? 4:05

2 years ago4:05

4:05

Good products fail all the time – when they’re not marketed properly. In this episode, Gerard discusses how a product’s success depends on a combination of factors, including effective marketing. You can't kid yourself into thinking a better product is all you need. Instead, understanding your customers, building a strong brand, and using the right marketing techniques to reach them is the best way to establish your product in the market.…

Innovate & Elevate with Fractal

1
Could Your Small Business be Overlooking Its Biggest Advantage? 4:35

2 years ago4:35

4:35

There’s one thing that so many startups miss when first getting started: being small can be a big advantage. In this podcast, Gerard discusses how acting like a big company can often cause customers to avoid interacting with you, and presenting yourself authentically can be one of the biggest drivers of growth for small businesses.…

Innovate & Elevate with Fractal

1
Is Marketing About Tricking Customers, or Understanding People? 3:22

2 years ago3:22

3:22

What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972? In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service. However, effective marketing is actually about understanding the needs and desires of the target audience, highlighting the unique benefits of a product or service, and building trust and relationships with customers. Honesty and transparency in marketing are core tenants that will always result in beneficial customer relationships.…

Innovate & Elevate with Fractal

1
Can Letting Customers Leave be Good for Business? 4:41

2 years ago4:41

4:41

Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was? In this episode, Gerard explores why making it easy for customers to leave can actually boost your success and help build a high-quality user base. In a world full of grabby gyms and Netflix-style “are you sure you want to cancel” emails, this surprisingly innovative strategy is a breath of fresh air for customers.…

Innovate & Elevate with Fractal

1
Want to Build Real Trust With Your Customers? 2:58

2 years ago2:58

2:58

What sounds better: marketing that loudly bludgeons you over the head with its message, or something that calmly integrates into everyday life? In this episode, Gerard discusses how the best marketing is subtle and unobtrusive, seamlessly blending into daily life. Native and experiential marketing techniques are less annoying, more enjoyable, and builds trust and credibility with target customers.…

Innovate & Elevate with Fractal

1
What Sets a Startup Apart: Low Pricing, or Real Value? 3:06

2 years ago3:06

3:06

Is having the lowest price really the selling point you want? In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price, which can lead to perceptions of poor quality, low profits, and a race to the bottom. By creating value through high-quality products, excellent customer service, and unique features or benefits, startups can distinguish themselves from the competition and command better market position.…

Innovate & Elevate with Fractal

1
How Can Your Writing Stand Out in the Age of AI? 4:04

2 years ago4:04

4:04

What do we do when an AI can just write all our content for us? In this podcast, Gerard discusses the importance of personality and authenticity in content creation in a world dominated by AI, and how infusing personality into your writing through tone, voice, humour, anecdotes, and stories can make it relatable, memorable and engaging for the audience. Plus a few personal examples from Gerard’s 2022.…

Innovate & Elevate with Fractal

1
Do Venture Capitalists Not Care About Marketing? 3:37

2 years ago3:37

3:37

Venture capitalists want growth, but why do they so often ignore their investments’ marketing strategies? In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, highlighting its importance for attracting customers, establishing a brand, driving growth, and ensuring long-term success. He'll cover all the reasons why VCs should pay more attention to the marketing strategy of the companies they invest in.…

Innovate & Elevate with Fractal

1
Why Do We Give In To Platform Hype? 4:13

2 years ago4:13

4:13

Are the fundamental principles of marketing still relevant when there’s a new platform every week? Find out in the first Fractal Podcast episode of 2023. Start-up business owners, don't get caught up in the hype of new marketing technologies. In our latest podcast episode, Gerard reminds us that the basic principles of marketing, like identifying your audience’s needs and desires, will always be relevant and effective. Tune in now to learn how to effectively reach and engage with your audience in the digital age.…

Innovate & Elevate with Fractal

1
We're All Marketers Now 4:34

2 years ago4:34

4:34

In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye. Using the marketing framework AIDA (Awareness, Interest, Desire & Action), Gerard breaks down the common mistake of focusing only on driving awareness to companies/brands rather than what really drives the goals that companies are aiming for.…

Innovate & Elevate with Fractal

1
The Best Thing Since Sliced Bread 4:30

2 years ago4:30