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LikedHost Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…
Filmmakers In Advertising
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Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
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Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
35 episodes
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1 #033 Outsmarting Brand Behemoths! - with Justin Bajan 1:14:11
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Play Later Play Later Lists Like LikedJoin us for an insightful journey through the world of advertising with Justin Bajan , Co-Founder and Creative Director of Familiar Creatures ! With nearly two decades of experience at major agencies like The Martin Agency, GSD&M, Arnold Worldwide, and David & Goliath, Justin brings a wealth of knowledge and a unique perspective to the table. In this episode, we dive into: The Genesis of Familiar Creatures Creativity on a Shoestring “Challenger Brand” Advocacy Outsmarting Brand Behemoths Client Relationships & Production Insights Staying Ahead of the Curve Whether you're an aspiring ad professional, a seasoned marketer, or simply curious about the creative process behind successful campaigns, this episode with Justin Bajan provides you with valuable takeaways. He’s got wisdom to share about starting an agency, being creative within limits, building solid client relationships, the ups and downs of production, and staying ahead of the curve. Links: https://www.linkedin.com/in/justinbajan/ https://www.familiarcreatures.com/ Episode Edited by Dylan Giovanetto www.dylangio.com | dylgio@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #032 The Path to the Super Bowl with Jess Zalaznick & Adrien Bindi 1:27:32
1:27:32 Play Later Play Later Lists Like Liked1:27:32
Play Later Play Later Lists Like LikedIn this episode, Codey chats with Jessica Zalaznik and Adrien Bindi of GSD&M , the creative minds behind the “Goldilocks and The Three Trucks” Super Bowl commercial , which features Glen Powell for RAM Trucks: . They touch on their career paths, the exciting challenges of creating a Super Bowl ad, and their insights on working with celebrities like Glen Powell and directors like David Leitch. Some of our favorite topics include: The future of advertising, Their perspectives on creativity A little career advice (as always) They also chat about some of their other notable work which includes reinventing Fruit of the Loom’s “Fruit People” for a TikTok campaign and a hilarious WWDC intro starring Bill Hader. So, whether you're an advertising pro, here to learn, or just love talking Super Bowl commercials, this one's for you. Links: Jess’s Site Jess’s Tik Tok @goodboygonehome | Helping dogs find homes in Austin, TX Adrien’s Site Ram Trucks | Big Game Spot Fruit of the Loom | Fruit People WWDC Intro Episode Edited by Dylan Giovanetto www.dylangio.com | dylgio@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #031 Navigating Creativity With Strategy with Scott Terry 53:35
53:35 Play Later Play Later Lists Like Liked53:35
Play Later Play Later Lists Like LikedScott Terry | Director of Business Affairs at Forsman & Bodenfors In this episode, Scott Terry, Director of Business Affairs at Forsman & Bodenfors, provides insights into his multifaceted role in the advertising industry. Speaking from his experience handling legal issues, talent management, social media, PR, and more, Scott talks about solving the production problems that few of us see coming. Some highlights include: Solving licensor issues the night before a commercial’s release Taking advantage of tax credits Remembering to buckle up a Mascot in the driver’s seat Scott’s LinkedIn: https://www.linkedin.com/in/scottterry/ Scott’s Instagram: @ScottTerry Resources: The Power of the Past in Tomorrow’s Branding | Article on Shots.Net Episode Edited by Jake Petsch jakepetsch.com | petsch.jake@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #030 B.Y.O.B - Bring Your Own Brief with Brandon Curl and Dale Austin of GSD&M 1:07:53
1:07:53 Play Later Play Later Lists Like Liked1:07:53
Play Later Play Later Lists Like LikedIn this episode, creative directors Brandon Curl and Dale Austin of GSD&M discuss their extensive work with major brands, including recent campaigns for Capital One and Pizza Hut. They share their strategies for selecting directors, handling unexpected challenges, and the importance of pushing deadlines when necessary. They also explore their backgrounds, how they got here, the origins of their partnership and how it has grown, their range of creative inspirations, and their BYOB (Bring Your Own Brief) initiative that encourages proactive creativity within their agency. Filmmakers and listeners will gain insights into thriving in the advertising industry, from pitching big ideas to maintaining inspiration through diverse hobbies and continuous learning. Some of our favorites from this episode: Tie goes to the reel (on selecting directors) You can always push a deadline Brandon Curl https://brandoncurl.com/ Dale Austin https://www.dale-austin.com/ Capital One Holiday Spots with John Travolta Pizza Hut Sewer Delivery - Webby Award winner, tie-in with new Ninja Turtles film If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #029 Marta Hooper on Craft & Mentorship in Advertising 44:37
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Play Later Play Later Lists Like LikedMarta Hooper | Group Creative Director at AntiSocial /Thinkingbox Today, Monica chats with Marta Hooper , Group Creative Director at AntiSocial - the social media division of Thinkingbox. In this episode, Marta discusses: Social-first thinking in your brand strategy How she got her start in advertising (as a plan B to becoming a pro tennis player) A deep dive into the craft and creativity of advertising The value of mentorship in creative fields like advertising The impact of remote culture on mentorship Marta Hooper has 20 years of experience with increasingly senior titles at some of Canada’s top agencies. Most recently she was chief creative officer at Rain, and before that ECD at doug&partners. Earlier stops include trevor//peter, Leo Burnett, Sid Lee, and Taxi, working on some of the biggest brands in the world including Nike, Spotify, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt, and HBO. Marta’s LinkedIn: https://www.linkedin.com/in/marta-hooper-6543b71b/ Marta’s Website: https://www.martahooper.com/ Resources Figma Jam: https://www.figma.com/figjam/ If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #028 Go Where The Best Are with Mike Byrne | Anomaly 1:09:37
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Play Later Play Later Lists Like LikedHave you seen - the Jason Kelce ads with the B-Dubs buffalo at the bar? Or maybe you've seen something a little more “pinkies out” such as the holiday campaign for Tiffany & Co featuring Anya Taylor Joy . Do you like Super Bowl commercials? If any of these interest you, then today is your day, cause we’re talking to industry pro - Mike Byrne , Founding Partner and Global Chief Creative Officer of Anomaly . Anomaly has in their portfolio: THIRTY-ONE Super Bowl commercials - with more on the way. Budweiser, the Lance Armstrong Live Strong campaign, Buffalo Wild Wings, Top Golf, so much Nike, Converse, SONY, Six offices around the world and 800+ employees - ALL with Mike at the helm. Look up Anomaly. Look up Mike. This is a good one. Mike Byrne is a founding partner of Anomaly and Global Creative Chief, where he helped lead Anomaly to Agency of the Year in 2022, Ad Age A-list #1 in 2017 as well as seven top ten placements seven years in a row. He helped lead Anomaly to two-time Fast Company Most Innovative Companies on top of other industry accolades. He spent his formative years in advertising at Wieden & Kennedy NY then Portland where he served as the co-creative chief for the agency's cornerstone Nike Account from 2000 – 2006. **During his tenure, W+K Portland amassed more awards than any other agency in the United States. W+K Portland was Agency of the Year two times in this tenure. While at W+K, Mike managed creative development for Nike in the US, Latin America and Europe. Mike has been recognized throughout his career for creative excellence, being awarded numerous Grand Prix at Cannes International Advertising Festival, D&AD, The One Show, Art Directors Club, Clios, and CA amongst others. Mike is also a multiple Emmy award winner. Beyond advertising, Mike has helped launch multiple companies spanning, from cannabis to fashion brands to food and beverage. Some of Mike's Work Nike Tag Nike Angry Chicken Nike Move JW Gentleman's Wager II "The race" Converse "Made By You" Budweiser "Best Buds" Budweiser "Prohibition" Sony "This is 3DTV" Dick's Sporting Goods Every Pitch Converse Lunch Money Episode Edited by Dylan Giovanetto @dylangio | Dylangio.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #027 Is Advertising Getting Fun Again? with Norm Shearer Partner & CCO at Cactus 58:49
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Play Later Play Later Lists Like LikedIS ADVERTISING GETTING FUN AGAIN? Apparently, innovative, interesting, and fun work is making a comeback. That’s according to today’s guest Norm Shearer Partner, and CCO at Cactus (...among other things) Look, today’s guest, won a 7th-grade art contest with a drawing of an X-Wing fighter. ...So you should probably listen up. We grabbed some good stuff from Norm that is informative and validating for how we can operate. Norm was a great guest and generous with his experience. He shares: Some tips for what directors and production companies can add to their websites and social media to better stand out to agencies Fine-tuning your goals and plans via brainstorming with mini-retreats and fun ways to empower your team Delivering on Challenging Work (basically delivering good work from shitty briefs) Norm is delightful and you should give him and CACTUS a follow on social media and keep up with their work. And check out their website, they have cool case studies that walk through the actual results that their work brought in. https://www.cactusinc.com/ https://www.linkedin.com/company/cactusinc/ https://www.instagram.com/cactusdenver/ https://www.cactusinc.com/Noobs If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #026 Putting The Quality In Quality Meats with Brian Siedband & Gordy Sang 1:14:18
1:14:18 Play Later Play Later Lists Like Liked1:14:18
Play Later Play Later Lists Like LikedGordy Sang & Brian Siedband , Co-Founders / Co-CCOs of Quality Meats - put the Quality in Quality Meats (Ad Age Small Agency of The Year… Again!) In this episode with Quality Meats, (not a butcher shop), we gain a plethora of knowledge. Their creative is fun, - and if you watch it you’ll notice a refreshing and straightforward authenticity to their humor and narratives, and I (Codey) highly recommend you check out their work. Quality Meats was founded during the pandemic with no paying clients or investors, just a few humans focused on delivering the highest-quality work without all the BS that gets in the way Client roster including Samsung, Huggies, Regal Cinemas, DoorDash, SAXX Underwear, Olliv/Coinflip, Marquee Sports Network, Biore, and GetYourGuide “We want to make fun work that people don’t want to fast forward through and hate” - Gordy “...bring people in on it, make them feel like they're in on the joke or they're in on the story, but getting them to rethink something in a way that's not hard to rethink.” - Brian Quality Meats website: https://qualitymeatscreative.com/ Ad Age 2024 Small Agency of the Year 10 Senior Hires in May 2024 Regal Cinemas commercial If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #025 Seeking Originality & The Human Element with Chief Creative Officer Colin Jeffery 1:24:44
1:24:44 Play Later Play Later Lists Like Liked1:24:44
Play Later Play Later Lists Like LikedColin Jeffery is the Chief Creative Officer at Doner / Co-Founder & Chief Creative Officer at Wolfgang / Advisory Board Member / Ad Age 2023 Agency A-List / Adweek Creative 100 Colin was instrumental in helping Kia Motors become one of the fastest-growing car brands in the world, taking them from 28th to 7th largest automotive brand in the US. Colin created the wildly popular Kia Hamsters which helped catapult the brand into pop culture. The long-standing campaign includes one of the most viewed commercials of all-time, according to AdWeek. Colin was included on Adweek’s 2016 Creative Top 100 list, and Doner was named an Ad Age A-List Standout Agency. Following Stagwell’s acquisition of Wolfgang, Colin became responsible for the creative output of both agencies. In 2012 and 2016, Business Insider included Colin on its list of the Most Creative People in Advertising, ranking him #11 and #20 respectively. Prior to co-founding Wolfgang, Colin was a Managing Partner and CCO at David&Goliath. Under his creative leadership, the agency grew from 60 to 250 employees and was named Ad Age Small Agency of the Year. Throughout Colin’s career, he has worked with Adidas, Halo Top, NBCUniversal, Panda Express, Kia Motors, Jack in the Box, Coca-Cola, Universal Studios, MGM Resorts, and LG Mobile. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #024 Launching Blockbuster Games with Philip Khosid & Stanton Hill of Battery 1:27:04
1:27:04 Play Later Play Later Lists Like Liked1:27:04
Play Later Play Later Lists Like LikedThe agency team responsible for the blockbuster launch of the Suicide Squad: Kill the Justice League spot featuring celebrity talent Will Arnett and Ron Funches for Warner Bros games. Phil Khosid Co-Founder and Chief Creative Officer Stanton Hill Head of Production Battery - 3X Ad Age Creative Agency of the Year Advertising as sought after as Entertainment. This episode is packed with wisdom from Phil and Stan’s combined experience. Some of our favorite highlights from this episode: What is the undeniable work that you’ve done? There’s too much at stake to train you. I have to know you can do this. Consider making a spec (to show us you can do this) Battery has worked with EA Games, Land O’Lakes, Netflix, Royal Bank of Canada and Warner Bros. Battery is a lead creative agency of the Paris-based Havas Group with offices in Los Angeles, Chicago, Toronto and Shanghai. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham 52:57
52:57 Play Later Play Later Lists Like Liked52:57
Play Later Play Later Lists Like LikedToday we chat with Megan Cunningham, founder of Magnet Media. In this episode, Megan discusses: Apple as Magnet Media’s first client Leveraging knowledge in the tech space to start a company The biggest mistake filmmakers make when approaching brands and how to pivot your approach Magnet Media’s “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developed The State of the Story trend reports and summits The magic of AI Megan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway’s Project Entrepreneur. She’s also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF. Megan’s LinkedIn: https://www.linkedin.com/in/megancunningham/ Megan on Intro: https://intro.co/MeganCunningham ‘Things We Noticed’ Lindex "Underwear for Life" https://smuggler.xyz/work/commercials/lindex-underwear-for-life/ Helldivers2 https://twitter.com/helldivers2 If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
We are so back! Listen to a quick overview of what we’ve been up to and what’s coming. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #022 What Are You Capable Of? Lessons in Leadership with Levi Sanford of Ice Barrel 1:02:50
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Play Later Play Later Lists Like LikedToday we’re talking to Levi Sanford, Senior Marketing Manager at Ice Barrel . If you’re a filmmaker who works in advertising, this discussion is tangential because it will help you better understand how a (truly) value-driven company and its teams communicate in healthy ways, serve their customers, and achieve their goals. Levi is one of the most genuinely authentic guests we've spoken to thus far. His leadership style, and commitment to his team and helping others, make this conversation informative and engaging, even if you're not in filmmaking and or advertising. Expect to gain some valuable knowledge on both personal and professional topics. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com Links Levi Sanford Linkedin Ice Barrel Justin Rossbacher Linkedin Instagram Codey Wilson Linkedin Instagram If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #021 Directing Through Loss & Grief with Justin Rossbacher | CRY 53:20
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Play Later Play Later Lists Like LikedOn today’s episode of Filmmakers In Advertising, Director Mwita Chacha interviews Director Justin Rossbacher on Directing through Loss & Grief. I (Codey) initially wanted to share how we adjusted to such a shocking situation as a company, but, ultimately, we realized it was important that Justin simply share his experience of how he had to direct one of the biggest commercial campaigns of his career, at the time, while receiving the news that his brother was dying. We talk about: Mortality Love for your sibling Having a special relationship with your client Creating with people you care about Anxiety as unprocessed sadness And turning grief into art So, if you want to hear how a director navigated massive loss while in the midst of a large commercial production, but also how his collaborators and friends showed up and got him through it, this one’s for you. Justin at CRY - https://filmcry.com/justin-rossbacher Justin’s website - https://justinrossbacher.com/ Justin’s Instagram - https://www.instagram.com/bossrocker/ Mwita at CRY - https://filmcry.com/mwita-chacha Mwita’s website - https://mwitachacha.com Mwita’s Instagram - https://www.instagram.com/mwitachacha/ Carilion Clinic Curious Campaign - https://filmcry.com/carilion-clinic-curious Filmmakers In Advertising Instagram - https://www.instagram.com/filmmakersinadvertising/ If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
1 #020 With Our Powers Combined! - Learning from Michael Bennett and Josh Shadid of LORD DANGER 1:01:30
1:01:30 Play Later Play Later Lists Like Liked1:01:30
Play Later Play Later Lists Like LikedToday we’re talking to Michael Ryan Bennett and Josh Shadid of LORD DANGER! Lord Danger is a creative production studio based in Los Angeles that specializes in bold and innovative commercials, branded content, and music videos. From their commercials for Old Spice, Tostitos, and Mint, to their music videos for Lil Nas X, Doja Cat, and Run The Jewels, LORD DANGER is making some really cool work. However, while getting to know the guys, we learned that one of the reasons they have such high-quality creative, especially with animation, is because Michael and Josh run several different companies that work in tandem with LORD DANGER, (such as Modern Logic, under the holding company, Monstera Group). Josh and Michael share about: The ups and downs of building your own ship How to scale How to team up to generate success Being solution driven and when to contribute as an employee Running a hybrid studio And keeping production and creative separate but equal So, we hope you get something out of this episode with Michael and Josh of LORD DANGER … Modern Logic … And Monstera Group Michael Bennett bio Michael Bennett is the Managing Director, Executive Producer, and Founding Partner of Monstera Group, holding company for Lord Danger and Modern Logic, creative studios specializing in design, animation, live-action and immersive content. As an award-winning producer working with brands across industries, Bennett has led national and international campaigns through the lens of cutting-edge technology, design, and craft. A self-proclaimed futurist, Bennett has a deep understanding of the evolution of tech spanning decades. Prior to launching Monstera Group with Josh Shadid, Bennett held senior positions at Method Studios, LAUNDRY and yU+co and has earned over 20 awards including Daytime Emmy Award, the Cannes Lions Grand Prix, Webby Awards, and the Best Film/TV Award at SXSW Interactive Awards. Josh Shadid bio Josh Shadid founded Lord Danger in 2012, which was acquired by Zealot Networks in 2015. After negotiating his exit and the repurchase of the Lord Danger brand, Josh re-established his independence. During the initial height of the pandemic in 2020, Josh co-founded Solo Cinebot, the world's most advanced remote production system which was employed by major studios, brands and celebrities worldwide. Concurrently, Josh partnered with commercial veteran Michael Bennett to build brand studio Monstera Group which operates Lord Danger as well as design and animation studio Modern Logic. Josh is currently President of Monstera Group and Executive Producer of Lord Danger. LINKS Michael Ryan Bennett - Managing Director / EP - Partner https://www.linkedin.com/in/ohtheplaceswewillgo/ Josh Shadid - Founding Partner, Executive Producer https://www.linkedin.com/in/joshshadid/ LORD DANGER https://www.lorddanger.com/ MODERN LOGIC https://www.modlo.tv/ MONSTERA GROUP https://www.monstera.group/ If you want a shoutout in a future episode please leave us a written review on Apple podcasts. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com…
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