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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Really Weird Stuff: A Twin Peaks Podcast
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Content provided by baxterpods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by baxterpods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A Holistic Twin Peaks Podcast: Annie Malone and Jessica Baxter analyze each episode of the seminal TV series in the context of the whole.
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36 episodes
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Content provided by baxterpods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by baxterpods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A Holistic Twin Peaks Podcast: Annie Malone and Jessica Baxter analyze each episode of the seminal TV series in the context of the whole.
…
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36 episodes
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #35: Twin Peaks the Return - "...brings back some memories." 2:04:01
2:04:01
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On episode 35 of Really Weird Stuff: A Twin Peaks Podcast , we're reminiscing about Twin Peaks the Return: Part 4, "...brings back some memories." This episode was written by David Lynch and Mark Frost , and Directed by David Lynch . It's best known for being the episode wherein Wally Brando stole our hearts, and Gordon Cole told those clown comics to fix their hearts or die. We Stan our trans ally. Special guests Danny Connole and Matt Fisher ( Ex-Rated Movies Podcast ) join us to explore such mysteries as: WHY is that kid called Sonny Jim? HOW deaf is Gordon Cole, really? WHAT are shadows like? Plus: Danny points out the Mulholland Dr and Frances Bacon references and tells us what it was like to see the International Pilot of Twin Peaks before anything else! PS: Listen to Baxter discuss Wild at Heart on Ex-Rated Movies! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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A note from Baxter, co-host, producer, and editor of Really Weird Stuff: A Twin Peaks Podcast. I had to pause working on Part 4 of The Return because, as I'm sure you know, David Lynch died today, the 16th of January. 2025. David felt that numbers were always significant, so I looked up 16 and found this : "16 is a powerful number that holds spiritual information about you and your destiny. While having 16 in your chart speaks to independence, service to other people, and leading others, it most truly speaks to one thing: wisdom. It points to old souls that have the wisdom to teach and lead others." Since he (along with Laura) is the reason for the season, I had to pay direct tribute to him and I had to do it today. If you're hurting from this loss, you're not alone. And if you feel alone, watch something David made. It always helps me. Love, Baxter https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #34: Twin Peaks the Return - "Call for help." 1:24:56
1:24:56
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On episode 34 of Really Weird Stuff , we're discussing Twin Peaks: The Return, Part Three - "Call for help." This episode was written by David Lynch and Mark Frost , and directed by David Lynch . It originally aired May 22, 2017 on Showtime, along with Part Four. This episode is best known for Jade giving two rides. We gather in the Red Room-inspired basement of returning guest, Krishane Jones, to explore such mysteries as: WHY does Naido have to sacrifice herself before Coop can go out? WHAT is the point of Jacoby? WHO is American Girl? HOW does Jade have so much patience when it comes to Dougie? PLUS: Lots and lots of barf! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #33: Twin Peaks the Return - "The stars turn and a time presents itself." 1:28:20
1:28:20
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On episode 33 of Really Weird Stuff , we're discussing Twin Peaks: The Return, Part Two - "The stars turn and a time presents itself." This episode was written by David Lynch and Mark Frost , and directed by David Lynch . It originally aired May 21, 2017 on Showtime, along with Part One. This episode is best known for the return of Laura Palmer. 25 years later, she is still dead (yet she lives). Also, she's got a new brooch and a crazy detachable face. Special guest, Michael Hayes joins us to explore such mysteries as: WHY doesn't Mr. C want to get pulled back into the Lodge? WHAT does Laura whisper to Coop? WHO is pretending to be Philip Jeffries? WHEN exactly can Coop go out? PLUS: Some Really Weird Stuff Firsts, including awards mayhem and our guest watching the episode cold. https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #32: Twin Peaks the Return - "My log has a message for you." w/ Two Thangs 1:16:32
1:16:32
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On episode 32 of Really Weird Stuff , we're discussing Twin Peaks: The Return, Part One - "My log has a message for you." This episode was written by David Lynch and Mark Frost , and directed by David Lynch . It originally aired May 21, 2017 on Showtime. This episode is best known for being the long-anticipated, much-rumored third season of Twin Peaks. It takes place 25 years after we left the real Dale Cooper in the lodge with his doppelgänger on the loose out in the world. It was also miraculously filmed 25 years later, and that's only one of the myriad coincidences that makes this thing feel serendipitous and inevitable. Special guest, Two Thangs (a.k.a. Matthew Brennan, IV) joins us to explore such mysteries as: WHY is Tracy gagging to get into that secret room with Sam? WHERE did the security guard go? HOW does Marjorie not know her address (or much of anything)? WHAT does Matt have to do to get eyebrows like Otis? PLUS: Kyle MacLachlan is a character actor in the body of a matinee idol! Find Two Thangs and his amazing art on the socials @two.thangs. You can order custom pop culture art for yourself, unique merch featuring previous commissioned paintings, and pre-order his coffee table book, "Anythang & Everythang" , which will come out August 2024. This episode is dedicated to Catherine Coulson and Bob Silva. https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #31: Twin Peaks - Fire Walk With Me 2:52:49
2:52:49
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On episode 31 of Really Weird Stuff: A Twin Peaks Podcast , we're diving headlong into the 1992 cinematic prequel, " Fire Walk With Me" , written by Robert Engels and David Lynch , and directed by David Lynch . It was released to theaters August 28th, 1992 and flopped HARD. It had premiered at Cannes earlier that year, to the bafflement of audiences and most critics. A handful of European critics were pioneers of understanding the film for the masterpiece it is. Sheryl Lee and Ray Wise give everything they have to tell the story of Laura's final days. We also learn a little about Theresa Banks and the agents who mysteriously disappeared whilst investigating cases with the top secret designation: Blue Rose. We did a tremendous amount of prep for this episode, including studying the lore of the Lodge Entities, providing foot notes from The Secret Diary of Laura Palmer , and doing our best to understand The Coop Loop . Predictably, the discussion gets fairly heavy at times. TRIGGER WARNINGS: for discussing Sexual Assault, Drug Abuse, and Incest . But we also manage to have a little fun mining the moments of levity, heaping love onto some favorite characters (including Bobby and Carl), and reminiscing about when we first got to know Laura Palmer. As Amy overheard from some teenage girls in the bathroom of the Westfield New Jersey Mall Cinema in 1992, "there are some movies you just have to be an adult to understand". And even then, it takes some leg work. Gobble... Gobble. Gobble. https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #30: Twin Peaks - Beyond Life and Death w/ Leeni Ramadan 1:30:03
1:30:03
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On episode 30 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 23 : "Beyond Life and Death " . This episode was written by Mark Frost, Robert Engels, Harley Peyton, and David Lynch (uncredited). It was directed by David Lynch . This episode is best known for being the last episode of the original ABC series run, and for having the most frustrating cliffhanger in television history. Very special guest Leeni Ramadan joins us to explore such mysteries as: WHAT is the significance of the Red Room decor? WHY is Harry so uncommunicative with the guy who is trying to feed him? WHERE are Gersten and Harriet Hayward? SERIOUSLY. PLUS: How IS Annie? Ladies and Gentlemen, the Roadhouse is proud to welcome: Leeni Ramadan ! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #29: Twin Peaks - Miss Twin Peaks 1:36:01
1:36:01
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On episode 29 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 21 : "Miss Twin Peaks " . This episode was written by Barry Pullman and directed by Tim Hunter ( River's Edge ). This episode is best known for taking place on the day of the Miss Twin Peaks Contest, which is apparently the ultimate local forum and also how Windom Earle will choose who to kidnap. Matt Fisher and Ryan Weadon from Ex-Rated Movies Podcast help us explore such mysteries as: WHY did Windom choose a burlap sack for spider transportation? WHAT does Harry actually know, if anything? HOW does it take Donna so long to connect to dots regarding her paternity? PLUS: Nadine living her best life! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #28: Twin Peaks - The Path to the Black Lodge 1:29:10
1:29:10
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On episode 28 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 20 : "The Path to the Black Lodge " . This episode was written by Harley Peyton and Robert Engels and directed by Stephen Gyllenhaal (who has previously directed a TV movie called "A Killing in a Small Town"). This episode is best known for hot couples interacting hotly, and Major Briggs revealing his biggest fear. Special guest, Michael Hayes, joins us to explore such mysteries as: HOW does JJW pull off that brown-on-brown ensemble? WHY isn't the Major scared sh*tless of going into the woods? WHERE on the body is "Seattle"? PLUS: A first time LVP! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #27: Twin Peaks - Variations on Relations 1:11:46
1:11:46
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On episode 27 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 19 : "Variations on Relations " . This episode was written by Harley Peyton and Mark Frost and directed by Jonathan Sanger (producer on The Elephant Man ). This episode is best known for everyone gearing up for the Miss Twin Peaks Contest, Dick Tremayne's wine tasting, and Gordon Cole's ( David Lynch ) memorial last visit to the RR . We explore such mysteries as: WHY are the men being so EXTRA? HOW does everyone have such incredible aim? WHAT makes everyone think that winning Miss Twin Peaks will change their lives? PLUS: We both pick two unprecedented MVPs! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #26: Twin Peaks - On The Wings of Love 1:29:10
1:29:10
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On episode 26 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 18 : "On the Wings of Love " . This episode was written by Harley Peyton and Robert Engels and directed by Duwayne Dunham . This episode is best known for Gordon Cole's ( David Lynch ) myriad quotable lines. Special guest Cristina Barr of Paid in Puke Podcast joins us to explore such mysteries as: WHAT is in Jones' ornate little bottle? WHY is this episode named after a 1982 pop ballad? WHAT is the best cure for a hangover? PLUS: A deep dive into the portrayal of Annie Blackburn! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #25: Twin Peaks - Wounds and Scars 1:47:09
1:47:09
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On episode 25 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 17 : "Wounds and Scars " . This episode was written by Barry Pullman and directed by Madonna video visionary, James Foley , who brings his more conventional cinematic style to our favorite mountain town. This episode is best known for the hijinks that ensue at Ben Horne's Save the Pine Weasel Fundraiser and Fashion Show. Special guest Matt Findley joins us to explore such mysteries as: HOW exactly are Norma and Annie related? WHAT does it mean to whistle past the graveyard? WHY is Coop being such a sliz to Harry about Josie, less than 24 hours after her sudden death? PLUS: Breaking down the palpable chemistry between Audrey and Jack. https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #24 Twin Peaks - The Condemned Woman 1:36:26
1:36:26
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On episode 24 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 16 : "The Condemned Woman " . This episode was written by Tricia Brock and directed by Lesli Linka Glatter . Brock and Glatter had the unenviable task of bidding adieu to Josie and James, and they rise to the occasion, with a well-written script, and solid direction. Special guest Ryan Weadon of Ex-Rated Movies Podcast joins us to explore such mysteries as: WHERE, oh where, is Doc Hayward? IS it actually romantic to call someone "the love of your life" when you're only in your early thirties? WHO is that mysterious woman in the bright blue dress? And of course... WHAT HAPPENED TO JOSIE?! Buy our "Call me when you're a drawer" sticker! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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1 RWS #23 Twin Peaks - Slaves and Masters 1:32:45
1:32:45
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On episode 23 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 15 : "Slaves and Masters " . This episode was written by Harley Peyton and Robert Engels and directed - rather infamously - by THE Diane Keaton . We maintain that it's one of the better episodes to deal with the hot mess of the two worst storylines, and it concludes them with gusto. Special guest Chris Brugos joins us to explore such mysteries as: WHY is Albert in such a great mood all of a sudden? WHO is Donna fooling with that fake phone call? HOW much money did Windom Earle spend at the Spirit Halloween Store? PLUS: Where has Evelyn been hiding those sexy widow clothes? https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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Really Weird Stuff: A Twin Peaks Podcast
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On episode 22 of Really Weird Stuff , we're discussing Twin Peaks Season 2, Episode 14 : "Double Play " . This episode was written by Harley Peyton and directed by Uli Edel ( Body of Evidence ). It's best known as the one with a whole lot of time spent on the three most intolerable plots (James & Evelyn, Little Nicky, & Ben Horne's Civil War re-enactment), but it also delivers a very compelling horror vignette when Leo attacks Shelly in their perpetually under-construction home. Special guest Chris Brugos joins us to explore such mysteries as: HOW can Windom carry so much literal dead weight without any help? DO Ed and Norma know you can divorce someone BEFORE they go to jail or lose their mind? WHAT should Ben have re-enacted instead of the Civil War? PLUS: A full deconstruction of the "Asian Man Killed!!" news article prop!! https://www.reallyweirdstuffpod.com insta: @reallyweirdstuffpod bluesky: @reallyweirdstuff.bsky.social twitter: @reallyweirdpod facebook: @reallyweirdstuffpodcast email: reallyweirdstuffpod@gmail.com…
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