Coffee And Questions - Instagram, Realtors, Loan Officers podcast

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The Final Flight of Captain Forrester

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The Final Flight of Captain Forrester | 1. The Mystery of Tiny 05 38:05

1 day ago38:05

38:05

In late 1972, U.S. Marine Captain Ron Forrester disappeared on a bombing run into North Vietnam. Back home in Texas, his family could only wait and hope. Audio subscribers to Texas Monthly can get early access to episodes of the series, plus exclusive interviews and audio. Visit texasmonthly.com/audio to join.…

Coffee and Questions - Instagram, Realtors, Loan Officers

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Content provided by Michelle Berman - Mikel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Berman - Mikel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michelle Berman-Mikel, who brought you Beyond The Method™️ brings you the podcast all about Instagram, Realtors and Loan Officers! Coffee and Questions, with Michelle Berman-Mikel!

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75 episodes

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Content provided by Michelle Berman - Mikel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Berman - Mikel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Michelle Berman-Mikel, who brought you Beyond The Method™️ brings you the podcast all about Instagram, Realtors and Loan Officers! Coffee and Questions, with Michelle Berman-Mikel!

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75 episodes

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Episode 75: How to earn the right to talk about mortgage in your content w/ Brian Vieaux 46:39

26 days ago46:39

46:39

Did you know you have to earn the right to talk about mortgages in your content? Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that’s all you post, you train your audience to tune it out. Instead, think about how you can show up through storytelling. When you lead with real, relatable stories, you tap into the “they get me” effect—and that’s when people start to pay attention. That’s when sprinkling in content about mortgages or a great program actually gains traction. In this episode, I had the chance to chat with Brian Vieaux, President and COO of FinLocker, about how much his approach to social content has evolved. We dig into why his first attempt to promote FinLocker on LinkedIn didn’t work—and what he did to shift his strategy. There’s a lot of accidental coaching in this episode, and quite a few lightbulb moments for me too! Connect with Brian: LinkedIn: https://www.linkedin.com/in/brianvieaux/ FinLocker Website: https://finlocker.com/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 74: How to Earn the Invite: Social, Stories & the Power of Comments w/ James Kleimann 50:22

5 weeks ago50:22

50:22

How can you use social as a bridge to get “the story” on someone? What about building “community” so that you can earn yourself a seat at the table with the people you want to be in connection with? In this episode I fireside chat with James Kleimann, managing editor at Housing Wire, and not only do we have an incredibly similar background, but his insights into how LinkedIn works as a gathering place and why he thinks comments on content should be livelier and more interesting than the post itself is freaking powerful! From his strategies around how he creates content, to his mindset behind who he responds to…this is a good one! Connect with James: LinkedIn: https://www.linkedin.com/in/themortgageteacher/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 73: Is prospecting on LinkedIn different than Instagram? w/ James Duncan 45:29

9 weeks ago45:29

45:29

Is prospecting on Instagram different than how you should prospect on LinkedIn? The reality is the platforms are different. They have a different audience and require a different perspective. It is not the platform that matters, it is the strategy you use. In this episode I chat with none other than James Duncan, SVP of Marketing at Lower.com, and someone who I have personally watched completely change the script on social and digital marketing. His voice in the mortgage and real estate space is LOUD and you all should hear it! Intentions matter, and the best quote from the episode is “have a take, and don’t suck.” Connect with James: IG: https://www.instagram.com/mortgageteacher/ Facebook: https://www.facebook.com/jdaustex Linkedin: https://www.linkedin.com/in/themortgageteacher/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 72: Are you creating content for all the wrong reasons? w/Ken Perry 50:28

13 weeks ago50:28

50:28

Are you creating content with a transactional mindset? Thinking, “If I post this video, it will get me this thing.” That is the problem with social media content right now. You are getting on with the intention of SELLING. Content is not about creating “click bait” but instead should really be about what your intent really is. Personally. What is YOUR intent in life. In this episode, which I might add is what I believe to my number 1 most favorite episode of them ALL, I interview Ken Perry, President and CEO of the Knowledge Coop. This is a transformative conversation to say the least, but it will leave you thinking, “Am I vulnerable, am I a human to my audience?” or “Am I doing this all wrong…” My favorite think you will hear Ken say in the episode, “You can serve your way out of a bad situation.” Connect with Ken: IG: https://www.instagram.com/adhdceo/ Facebook: https://www.facebook.com/mrkenperry Knowledge Coop Website: https://www.knowledgecoop.com/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 71: Going from transactional to relationship based social strategy w/Robert Courtney Collins 56:13

15 weeks ago56:13

56:13

Want to know why the word “social media manager” might have a bad taste in your mouth? Maybe you have spent a ton of money, energy and time on one, only for it to not “work” in your mind. Here is the thing, when you hire someone for help with your social, it is important to know what to ask. As the saying goes, “How can you hire someone If you don’t know what you need?” This is a powerful thought and can transform how you think. Can you go from being wired to think transactionally to focusing on the value of what having deeper, more meaningful connections can mean for your business? In this episode I get the pleasure of interviewing Robert Courtney Collins, a man who is truly redefining branding and what actual strategy and success on social means. He is also the creator of the largest “social creator” conference called Creator Con. This was an interview I have sought out for years. Knowing that someone else sees and views social the way I do and has also BEEN there like I have. We started in the streets of figuring it out, and now were here. Connect with Robert: IG: https://www.instagram.com/robertcourtneycollins/ Facebook: https://www.facebook.com/robertcourtney1980 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 70: The Value Leadership plays in the social space w/Montell Watson 45:07

19 weeks ago45:07

45:07

Would you listen to your leadership encourage you to get on social if they themselves don’t? No, probably not. It would be like hiring a fitness trainer who didn’t ever workout. They don’t have any credibility! As we exit 2024 there are some specific reflections I have made over the year, and one of them is being WHO you are and allowing that piece to shine through in your content. I am NOT saying the mortgage conversations don’t matter, I am saying they should be second. In this episode I get the pleasure of interviewing Montell Watson, who leads multicultural markets for MovementMortgage and whose wife Emily happens to also run an influencer social marketing company. This is important because we talk about perspectives of leadership, we also talk about what it’s like being married to an influencer, and Montell shares some VERY interesting perspectives that make my predication for 2025 feel very spot on. Connect with Montell: IG: https://www.instagram.com/montell3/ Facebook: https://www.facebook.com/montell.watson Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 69: The younger generation of Mortgage Professionals & Their Marketing w/Jonathon Haddad 43:07

28 weeks ago43:07

43:07

Are you still “cold calling” and working to build relationships this way? The reality is that some choose that way…but what If you had an entire profile about someone BEFORE you picked up the phone to call them? And even better, what if you knew of specific events that had just taken place and could use them as a REASON to call and have a touchpoint with someone? In this episode I am freaking honored to interview a new amazing friend of mine Jonathon Haddad the recently appointed CEO of AIME. We dive into the changes the younger generation of mortgage professionals need to make to keep up, how much different AIME is and how important authentic growth. This is a conversation about the tides turning, how the numbers really do not lie, and what YOU need to do about it. The big question? Would you be scared if I called your agent!? 😎 Connect with Jonathon IG: https://www.instagram.com/jonathon_haddad/ Facebook: https://www.facebook.com/jon.haddad.18 Website for more about Jonathon and AIME: https://aimegroup.com/about-us/ YouTube: https://www.youtube.com/results?search_query=jonathon+haddad Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 68: Can you build an Instagram from scratch? w/Amberly Lago 53:11

30 weeks ago53:11

53:11

Have you ever thought, “I don’t have the skills,” “I’m too old to learn Instagram,” or ever made the quintessential “I only have 14 followers comment?” These are all real thoughts that even the best of us who use this platform have had. But how can you learn to love the process of figuring it out? In this episode I get to interview the true definition of grit and grace in the amazing Amberly Lago. She is an Author, TEDX Speaker, Coacher and Founder of the Unstoppable Life Mastermind and has such an impactful story, but more importantly she is a testament to “figuring it out.” We talk about Instagram’s currency, connection, and how she leaned into it. This episode is full of “little” takeaways that add up to huge results. Most importantly, Amberly and I discuss how it really must be YOU who does the connecting! Connect with Amberly: IG: https://www.instagram.com/amberlylagomotivation/ Facebook: https://www.facebook.com/amberly.lago Website: https://amberlylago.com/ Buy Amberly’s book : https://amberlylago.com/book/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 67: Video then, and video now w/Ryan Hills 53:37

33 weeks ago53:37

53:37

Do you still think you’re “late” to the video game? Questioning whether it is worth starting because you feel behind? You aren’t. In this episode I interview the video OG Ryan Hills. Ryan is a Regional Director with Movement Mortgage and Owner of RE Source and an 18-year veteran to the video space. I was eager to do this episode with Ryan because no matter how long you have been, or not been doing video, there is no ‘I’ve arrive’ moment. It is a constant re evaluation, what is working, what is not. Most importantly though, you must keep showing up. This is one you’re really going to want to tune into if you feel like “video” and what to do with it is weighing you down! Connect with Ryan: IG: https://www.instagram.com/theresourcetv/ Facebook: https://www.facebook.com/Ryan.Staci RE Source YouTube: https://www.youtube.com/watch?v=b41s2dANTLM Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube https://www.youtube.com/@TheresourceTv/videos Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 66: Finding your competitive edge with prospecting w/Brian Covey 42:10

34 weeks ago42:10

42:10

“How do you meet people online that you wouldn’t have otherwise met?” Great question and it is the exactly what we need to know the answer to in order to get the results we want. But, how does your ability to connect with new people relate to what you are WILLING to do that others aren’t? In this episode we are talking about your competitive edge. Brian Covey, a dear friend and fellow athlete, and I talk about what his competitive edge has been. If you aren’t sure what that means, then you will want to listen in to this. Brian is also EVP of Revolution Mortgage and a proclaimed disrupter. I would have to agree! “It’s all the unique things and experiences and things that motivate and inspire you. They’re things you’ve done in your past, you may not put worth on, but they make you different than your competition.”- Brian This is a major note taking episode! Connect with Brian: IG: https://www.instagram.com/thebriancovey/ Facebook: https://www.facebook.com/brian.covey.1422 Website: https://briancovey.com/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 65: Are you bullet pointing or are you storytelling? w/Rene Rodriguez 42:59

35 weeks ago42:59

42:59

Being remembered is the currency of today’s world. It is no longer about stopping the strolling and instead it is all about stopping the scroll. So how do we do that? In this episode I interview none other than Rene Rodriguez. He is not only the creator of the Amplify experience, but he is a multi-best-selling author, and incredible mentor, and a 30+ year veteran of the neuroscience space. He specializes in how neuroscience applies to leadership change, influence, and creating powerful brands. This episode is jam packed with thought provoking ideas and super tactical things you can do right now, but one of the biggest revolves around “we all want referrals…so how do we increase our chances?” Ready to find out? You’ll want to listen to the WHOLE thing! Connect with Rene: IG: www.instagram.com/learnwithrene/ Facebook: www.facebook.com/learnwithrene Website: www.meetrene.com Connect with Michelle: Website : bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 www.facebook.com/groups/beyondthemethod…

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Episode 64: How Mental and Physical Fitness Drive Business Success on social media w/Andrea & Brooke 39:30

42 weeks ago39:30

39:30

Have you ever thought about ALL the things that high performing athletes do to keep themselves functioning at that level? Now, are we thinking about that same concept as we transition it to how we run our companies? In this episode, I interview two great friends of mine, Andrea & Brooke who run Gold Ivy Health Co and the Ivy Unleashed Podcast, and we dive into the critical connection between mental and physical fitness and high performance in your business. We talk about how taking care of your body and mind directly correlates with how effectively you can show up for your business and how Instagram and how we show up there plays a role in this journey. Connect with Brooke and Andrea: IG: https://www.instagram.com/goldivyhealthco/ Facebook: https://www.facebook.com/profile.php?id=100063559599908 Website: https://goldivyhealthco.com/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 63: Engagement is the hallway to the dance, not the dance w/Christine Beckwith 48:41

44 weeks ago48:41

48:41

Want to know why most people cannot get their social media off the ground? Because they are leading with, I am a “mortgage originator” or a “I am a real estate agent” and they hide behind that and don’t show who they really are. The lack of consistency also eats them alive. In this episode, I interview Christine Beckwith, CEO of 20/20 Vision Your Success coaching along with best-selling author and award-winning mortgage industry executive sales leader. She has written a book every other for 7 years, so she is about to publish her 6th. As Christine says, “They will not let that thing ride that tarmac long enough to get the nose off the ground. They'll put the flyer up that doesn't get any likes, and then they'll say, "It doesn't work." So join us in this conversation so you can learn how to NOT lose sight of the fact that engagement is not the end game. Engagement is the hallway to the dance. It's not the dance. Connect with Christine: IG: https://www.instagram.com/2020visionforsuccess/ Facebook: https://www.facebook.com/christine.beckwith.16 Website: https://www.visionyoursuccess.net/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! https://www.facebook.com/groups/beyondthemethod…

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Episode 62: The butterfly effect and authentic relationships w/Greg Gale 51:46

45 weeks ago51:46

51:46

Are you showing up as a highlight reel or as someone we can connect with? One thing has become clear about how people use Instagram, and it ties directly into their inability to show up consistently due to their fear, or insecurity around not showing up “perfectly.” In this episode I interview Greg Gale, branch manager at Nova Home Loans in Scottsdale and National Coach with The Core Training. We have an in-depth conversation about why people are failing at showing up consistently, how to solve it, and most importantly how to ensure that their time is fruitful. We all want to be generating business off the platform, but are you your own worst enemy here? Connect with Greg IG: https://www.instagram.com/greg_gale_/ Facebook: https://www.facebook.com/Thegaleteam Book an appointment with Greg: https://solo.to/greg_gale Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 61: When People Pay, They Pay Attention w/Tina Caul 34:12

46 weeks ago34:12

34:12

Are you proudly sporting the "busy badge"? Instagram's power extends beyond just creating leverage; it also fosters community building. Yet, a common refrain persists: many people claim they're "too busy" to engage themselves and show up consistently on the platform. 5 years ago, Tina didn’t even have a presence on Instagram but was selling 130 homes a year. But she saw the writing on the wall and knew that if she wanted to be busy now, she would have to figure it out BACK then. In this episode, I get to Interview none other than Tina Caul, founder of the Caul Group, #1 east coast team EXP team,consistently in the top 3 out of the entire brokerage, and recently named in the top 25 in the entire nation for ALL brands by Real Trend. This woman is a MONSTER at selling real estate, but a genuinely incredible human! Connect with Tina IG: https://www.instagram.com/tina_caul/ Facebook: https://www.facebook.com/tina.caul ReLAUNCH Facebook Group: https://www.facebook.com/groups/getaccess.global/?ref=share&mibextid=S66gvF&_rdr Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 60: How perception IS reality in your content w/Neal Foard 53:37

50 weeks ago53:37

53:37

Have you ever thought about how the way you present something can change its value? This resonates heavily with the how we produce video content and write copy for our Instagram’s. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself? In this episode I get to interview Neal Foard, who has BLOWN my mind with his knowledge of sales, storytelling and perception development. With over 30 years in advertising, this guy is a expert in persuasion. You will want to listen, rewind, and listen some more to this one! Connect with Neal IG: https://www.instagram.com/nealfoard/ Facebook: https://www.facebook.com/nealfoard Neal’s Story Fire course: https://www.nealfoard.com/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 59: The right way to utilize in-house marketing w/Tiffany Mcquaid 39:47

52 weeks ago39:47

39:47

Perhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box? I went on a search to find someone who was re-writing the script on how in-house marketing was supposed to work, what it should look like, and I found the woman who is KILLING it at changing that game! In this episode I interview the President of McQuaid & Company Real Estate Services and new author of the INth degree, Tiffany Mcquaid. The nugget for you to ponder on: How can you create a presence that is PRESENT when you are not? Connect with Tiffany IG: https://www.instagram.com/tiffanymcquaid/ Facebook: https://www.facebook.com/tiffanymcquaid Buy her book!: https://www.amazon.com/INth-Degree-How-Stand-Going/dp/B0CPHVFFBD/ref=mp_s_a_1_1?crid=1J24SEEN2MFRE&keywords=tiffany+mcquaid&qid=1705936657&sprefix=tiffany+mcqu%2Caps%2C200&sr=8-1 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 58: How are You Controlling the Narrative of Your Brand on Instagram w/Luke Acree 40:04

1 year ago40:04

40:04

Consumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them. So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether you think you do or not. In this episode I get to interview a GEM of a human, Luke Acree, President of Reminder media who dropped knowledge bomb after knowledge bomb. Honestly could have stopped this episode 10 min in it was THAT GOOD! The real question of this episode is, “How are you consistently showcasing yourself to the marketplace and controlling the narrative of your brand?” Connect with Luke IG: https://www.instagram.com/lukeacree/ Facebook: https://www.facebook.com/lukeacreeRM Website for Reminder Media: https://remindermedia.com/tour-social/ Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 57: How do you approach Instagram as a leader in your field? w/Laura Brandao 41:55

1 year ago41:55

41:55

“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment? You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If you are trying to be a leader in the mortgage industry, leading from the front is part of that job description. Laura Brandao is a shining example of EXACTLY that! Laura and I connected on FB after realizing we both went to Rutgers, and in this episode we talk about what it looks like to go all in, and “burn the boats” as they say. Not your typical episode of how to’s, but instead a look into the minds of those who are leading from the front and failing forward in the social media space. Connect with Laura IG: https://www.instagram.com/brandao_laura/ Facebook: https://www.facebook.com/laura.brandao.395 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 56: How can we leverage a FB group for Instagram prospecting w/Karen Cooper 52:03

1 year ago52:03

52:03

Do you have a FB group? Are you connected to all of those who are in it on Instagram? Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data? In this episode I get the pleasure of Interviewing Karen Cooper, creator of the Empowering Women in Real Estate FB Group, which is one of the largest female ONLY groups on Facebook! Together we dig into how she uses her group, where Instagram comes in, and we also talk about all things personal VS business account on IG and where the intersection of it all lies. This is a jam packed 50 min episode! Connect with Karen IG: https://www.instagram.com/karen.w.cooper/ Facebook: https://www.facebook.com/karen.w.cooper FB Group: https://www.facebook.com/groups/270964189759362 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 55: Where is Instagram two years later w/Phil Treadwell 41:36

1 year ago41:36

41:36

Two years can transform a world, and it’s time to dive back into that evolution. In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they can connect with, not just the flashy, highly edited stuff. Brace yourselves for Round 2 with Phil Treadwell, who's coming back to the podcast by popular demand—his last visit racked up five times more downloads than any other episode! We'll dive into the huge changes in both his life and the Instagram scene, and reflect on the power of mindset through it all. Connect with Phil IG: https://www.instagram.com/philtreadwell/ Facebook: https://www.facebook.com/pdtreadwell Website: https://philtreadwell.com/coaching And M1 Coaching: https://m1academy.app/free Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 54: What does building a community look like on Instagram w/Marjorie Adams 40:48

1 year ago40:48

40:48

Agents are still asking the age-old question of “should I have a business and a personal account or just one?” The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on Instagram. However, this becomes virtually unattainable when there's a separation between personal and business accounts In this episode I get to interview Marjorie Adam, a 28 year veteran in the real estate industry, who not only sells a CRAP ton of real estate, but she is a podcaster herself, a mogul in the real estate coaching space AND a mom herself, and you know what she brought to light? Having two accounts is how realtors have been TAUGHT in the past. Connect with Marjorie IG: https://www.instagram.com/themarjorieadamteam/ Facebook: https://www.facebook.com/marjorie.adam.94 Website: https://www.marjorieadamteam.com/?fbclid=IwAR2DOYkuLrBF-K0GxcpPl1Q9v9qRH69fjwpxoS0aTyHl1m9d2tqHkiL9tEk Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 53: Where Instagram and Email Marketing Merge w/Christine George 46:54

1 year ago46:54

46:54

Ever thought about the crucial intersection between your Instagram strategy and email marketing efforts? Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. Similarly, to keep followers engaged on Instagram, mastering the art of storytelling is crucial, alongside maintaining a visually attractive and consistent feed. In this episode I interview long time friend, Christine George, Co-Founder of Post and Beam Creative, and we dive into ALL things related to the intersection of these two mediums. They really are designed to be synonymous, but listen in to hear some of the specific questions I get answered for us all! Connect with Christine IG: https://www.instagram.com/christinecarlogeorge/ Facebook: https://www.facebook.com/christinecarlogeorge Website: https://www.postandbeamcreative.com Clicks to closings course: https://www.postandbeamcreative.com/clickstoclosings Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 52: What is the “Mortgage” process worth to someone’s life w/Scott Payne 50:18

1 year ago50:18

50:18

As a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content? One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong relationships you already have so you can build more. SO simple and SO brilliant! In this episode, I get to chat with CPO of Shape Professional Services Scott Payne, and can I just be the first to say that the story behind how he started in the Mortgage industry and then progressed into the Lead Management system is a TEAR JERKER. Please bring some Kleenex on this one. Connect with Scott IG: https://www.instagram.com/shape_professional_services/ Facebook: https://www.facebook.com/scott.payne.79025 Schedule a meeting with Scott : https://calendly.com/sdp-solutions Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 51: What is the value of being authentic on Instagram w/Debra Trappen 38:16

1 year ago38:16

38:16

How many of you listening to this have ever asked, “should I have a business and personal account separately?” It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account. In this episode I got the immense pleasure of interviewing former Executive Consultant + Chief Strategist at WomanUP!® , Debra Trappen, about the value of authenticity and how your Instagram can, and should, feel like a live blog for you to come back to. We also talk about the phrase “senseless hustle” as it relates to what you are doing on the platform. This is an episode designed to help give you permission to be 100% who you are and to show up that way! Connect with Debra IG: https://www.instagram.com/debra11/ Facebook: https://www.facebook.com/debra11 Website : https://debratrappen.com/welcome Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 50: Can you show up unapologetically on Instagram w/ Nicole Reuth 44:55

1 year ago44:55

44:55

Have you ever “almost” posted something, but then stopped out of fear of what someone might think or say? It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections and people often appreciate honesty and vulnerability. In this episode, I dive into the topic of vulnerability with Nicole Reuth, the top lender in CO. A powerhouse for women in the mortgage industry, we explore how overcoming fears to create content can pave the way for personal and professional growth, resonating deeply with your audience. Connect with Nicole IG: https://www.instagram.com/theruethteam/ Facebook: https://www.facebook.com/nicolerueth YouTube : https://www.youtube.com/@TheRuethTeam Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 49: Why Is Instagram our Platform of Choice w/ Josh Pitts 58:30

1 year ago58:30

58:30

It is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all? The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual call itself. But how you ask? Join me as I Interview Josh Pitts, CEO & Founder of Shred Media, who ironically, I have known for about 4 years but never just reached out to until now! We talk about how as a successful Mortgage professional Josh leveraged his “connection” with other agents to win and separate himself as the one trying to earn their business. Connect with Josh IG: https://www.instagram.com/joshpittsshred/ Facebook: https://www.facebook.com/thejoshpitts YouTube : https://www.youtube.com/@ShredMedia Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 48: Your content is not for “everyone” w/ Will Grimes 1:01:47

1 year ago1:01:47

1:01:47

Have you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself? The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issue? We talk about YouTube, we talk about scalability, we talk about how I produce content on IG, and in this episode, I am tested personally as a coach. Connect with Will IG: https://www.instagram.com/will_grimes/ Facebook: https://www.facebook.com/will.grimes.12 YouTube : https://www.youtube.com/@livingindenverpropertybros Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 47: The merging of paid advertising and organic advertising on social media w/ Joshua Smith 45:59

1 year ago45:59

45:59

Getting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why? The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales? Both questions are answered and deeply explored with my new friend, and GSD Mode’s very own, Joshua Smith. He is a paid advertising NINJA, but he got there by understanding the fundamental principal of creating his real estate career as a business. That business has led him to having over 120 franchise offices country wide, an uber successful coaching company, and a killer podcast of his own. Tune in with me, but I can promise you, this is going to have a follow up episode! Connect with Josh: IG: https://www.instagram.com/joshuasmithgsd/ Facebook: https://www.facebook.com/JoshuaSmithGSD YouTube : https://www.youtube.com/@JoshuaSmithGSDMode Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod…

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Episode 46: Can you educate about ADU’s with Real Estate Agents on Instagram? W/Kendyl Young 40:40

2 years ago40:40

40:40

Accessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less. But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is actively selling real estate in La Quinada, Glendale, and Pasadena while pursuing her passion project: and ADU Masterclass. In this episode I talk with Kendyl about how she is using Instagram to connect with more agents so that they have the knowledge they need to educate their buyers on ADU’s and the financial possibilities it brings. Connect with Kendyl IG: https://www.instagram.com/kendylyoung/ Facebook: https://www.facebook.com/kendylyoung Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/beyondthemethod Need a Dynamic Speaker for an Event or Group? Duh...Me! Email: Michelle@bermanmediapd.com…

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Episode 45: Being an Influencer Vs. Having Influence w/Laura O’Connor 40:41

2 years ago40:41

40:41

Do you know the difference between being an “Influencer” and having “Influence?” The two are very different, yet so many people are focused on the wrong one of the two. In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into how an organization with Nationwide reach and offices, can create a community that feels one-to-one on Instagram. We also talk about WHY Laura decided her organization needed Instagram as compared to some of the other social platforms. Many times, larger organizations think that because of the size of their brand they are influencers in the industry, and they assume, “everyone should just know them.” Let’s dig into why that’s the wrong choice. Connect with Laura & JPAR Website: https://grow.jpar.com IG: https://www.instagram.com/jparwhereyouare/ Facebook: https://www.facebook.com/LauraKManningMT Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 44: Can you argue against relevancy with social media w/ Cindy Ertman 48:40

2 years ago48:40

48:40

Relevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I get to interview a VERY close and dear friend, none other than Cindy Ertman. Not only is she the queen of the Mortgage Industry, but she is also the CEO of The Defining Difference. In addition to that she has beenacknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 5 years in a row and been named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade. Cindy has truly dedicated her life to empowering the growth of mortgage professionals. Join me for a raw, honest, and hard facts episode with my incredible friend! Connect with Cindy: Website: https://thedefiningdifference.com/ IG: https://www.instagram.com/cindyertman/ Facebook: https://www.facebook.com/cindy.ertman Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Episode 43: How can you leverage data with an organic social presence w/ Curtis Fenn 58:28

2 years ago58:28

58:28

Are you focused on organic first then paid? Have you thought paid first and then building content around what that data shows you for YOUR audience? Do you know how you can leverage the organic presence that you have on Instagram with data? All big questions that bring us back to one main thing. Our success is possible. We have to open our ears and our eyes and get it. In this episode I get to interview a very special new friend, Curtis Fenn, President of RedX, and someone who has quickly burst into my life. Curtis laughingly pegged my personality profile within about 2 hours of meeting me, and we have spent countless hours and zoom’s connecting over our belief in the power of data, human psychology, and how it all ties into what we teach YOU to produce online. Dig in for this one! Connect with Curtis: IG: @curtisfenn_official Facebook: https://www.facebook.com/theredx Red X Prospecting FB Community: https://www.facebook.com/groups/338535896636645 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 42: Mental Health and Social Media w/Stacia Weishaar 48:52

2 years ago48:52

48:52

Who sits in your front row? Who are your 6? These two concepts center around who we choose to spend our time with and the influence that it can, or cannot, have on our mental health, our careers, our families etc. So, what are we doing about it? Mental health and social media are a topic that many have started a conversation around, BUT few have talked about how we can CHANGE what we take in and consume. In this episode I get the distinct pleasure of interviewing Stacia Weishaar, who is a mogul in the Mortgage coaching space, an originating branch manager, AND a mom of two. This is an episode about balance, loving your choices, and making different ones than those around you. Connect with Stacia IG: @stacia_weishaar Facebook: https://www.facebook.com/stacia.weishaar Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 41: The Title world meets Instagram w/Nuria Rivera 43:59

2 years ago43:59

43:59

The Title industry is boring. That is a phrase that I have heard more and more as I have worked with reps who are trying to break the mold. So, how do you create a wow factor and not just fall in line with everyone else? In this episode I get to interview the one and only Nuria Rivera, the CEO of Novation Title and current National president of NAHREP. What a freaking JOY she is and her story is so powerful. She knows that most people are not going to hire you for your significance, so she believes finding unique value propositions to stand out. This is an episode full of aha-moments, and probably one of many that Nuria and I will do together. Connect with Nuria IG: @nuria.p.rivera and @novationtitle Facebook: https://www.facebook.com/nuria.rivera.98 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 40: Can you transition from being an Influencer to a Realtor w/Ed Stulak 44:54

2 years ago44:54

44:54

Any good influencer will tell you that they can sniff out the fake engagement, likes, video views. Followers and more. But how? And what did MY time, and Ed’s time in the influencer space teach us? In this episode, I get to interview a very long time “social” friend, who I then got to meet in real life just a few weeks ago. The special thing about this episode is that both Ed and I got our starts as “influencers” who then got into working both in the Real Estate space and selling real estate. This is a dynamic episode about how we actually DO what we teach every single day. Why do I think this episode is so valuable? Because Ed is a social media guy that got into Real Estate, not a Realtor that found social media. Connect with Ed IG: @edstulak Facebook: https://www.facebook.com/edstulak.realestate YouTube: https://www.youtube.com/@edstulak Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 39: How can you do big things in a small-town w/Kayla Kallander 44:59

2 years ago44:59

44:59

Wondering what being good at sales and Instagram have in common? It is actually A LOT simpler to be successful on this platform than everyone thinks. In this episode I get to interview an amazing NEW friend Kayla Kallander, who I had the pleasure of speaking alongside at a recent event called Social Con in LA, and we really dig into WHY we both choose Instagram despite being in a sea of “all the other” platforms. We talk sales psychology, the power of conversation and how that is what leads us to conversion. Perhaps my favorite part is WHY showing up in these conversations is key, and how you can quite frankly “automate” yourself RIGHT out of opportunity. Connect with Kayla: IG: @kaylakallandermortgage Facebook: https://www.facebook.com/kayla.koropatnicki YouTube: https://www.youtube.com/watch?v=r_zBw6fPyD0 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 38: Why does the founder of the largest FB group for moms in Real Estate care about Instagram w/Jessica Hensley 36:14

2 years ago36:14

36:14

Ever feel like you have the weight of the world on your back as a mom, a business owner, and a wife? How is it possible to be all three? This is a VERY special episode as I interview Jessica Hensley, founder of Real Estate Mega Moms, the largest Facebook group for moms in real estate in the WORLD! In our 1-year anniversary episode Jessica and I talk all things mom life, scaling and growing, and yes the husbands even get a mention too. The best part of this is we discuss how the massive SIZE of her FB group has created opportunity for her Instagram. Why does having the one make the other so important? Connect with Jessica: IG: @real_estate_mega_moms / @with_jessicahensley Facebook: https://www.facebook.com/groups/RealEstateMegaMoms Abundance Conference Tickets: https://www.eventbrite.com/e/socialcon-2023-tickets-429939158597 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

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Episode 37: Unpacking the Psychology of failure and social media w/Tristan Ahumada 46:44

2 years ago46:44

46:44

There is something incredibly challenging about stepping into an organization that needs to be “undone” so that it can be reborn. Taking something that has been around for 126 years and has habits and being able to successfully change things…is no small feat. Insert Tristan Ahumada, who among his million other roles, like husband, dad, Real Estate agent and CEO of Lab Coat Agentshas now taken on the role as CMO of Success Enterprises. The incredible thing about this episode is we talk about failures, grit, but most importantly the word psychology and how the word, and its definition, relate to behavior and HOW you show up in your business. There is so much “tech” out there to make things easier for you and your business, but what if the true unlock was actually….just you? Connect with Tristan: IG: @tristan.ahumada Facebook: https://www.facebook.com/labcoatagents SocialCon event at LAX: https://www.eventbrite.com/e/socialcon-2023-tickets-429939158597 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

Coffee and Questions - Instagram, Realtors, Loan Officers podcast artwork

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Episode 36: How to land business as a real estate Vendor partner w /Jackie Durbin 56:10

2 years ago56:10

56:10

Have you ever thought about how you can leverage Instagram if you are a vendor partner for the real estate industry? Well in this amazing episode, I interview Jackie Durbin, who travels the country teaching offices and teams the KvCoreplatform. How has she been able to land some of these speaking engagements? Instagram. Jackie is also an active real estate agent and alongside her husband they crush lead generation on IG. They don’t spend any money on any other advertising! How is that for a two-for-one?! Join us as we dive into all things Instagram for vendors, and we even battle it out a little on links in bio’s. This is a good one! Connect with Jackie: IG: @jackiedurbinaz Facebook: https://www.facebook.com/jackie.mattingly.336 reWire event in Louisville for Women: https://www.eventbrite.com/e/rewire-louisville-ky-tickets-446802818257 Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

Coffee and Questions - Instagram, Realtors, Loan Officers podcast artwork

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Episode 35: What is the Word of the Year for Instagram? w /Michelle Berman-Mikel 29:39

2 years ago29:39

29:39

Did 2022 go as you had hoped with your Instagram presence? Some of you have made goals for 2023 to be able to level up your Instagram game. Some of you may have already done so in 2022, but still feel like you are treading through mud trying to figure it all out. In this unique episode, I don’t interview anyone, and instead I dive into the 4 biggest issues I saw with people using Instagram in 2022, and the word of the year in my eyes for 2023. I think you are going to be shocked when you hear it. Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

Coffee and Questions - Instagram, Realtors, Loan Officers podcast artwork

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Episode 34: Where Instagram fits in your Sales Funnel w/Chris Johnstone 44:56

2 years ago44:56

44:56

Are you doing any paid advertising on FB or Instagram or any other platform? If you are, then you need to listen up. This episode is a unique one and designed to help you see how using Instagram is critical to your success if you are spending money on ads. In this episode I Interview Chris Johnstone, creator of The Mortgage Marketing Class and CEO of an incredible company that helps mortgage professionals’ book themselves solid with referral partners and qualified new application appointments. He digs into why he uses Instagram as a credibility builder and how his business converts significantly higher because of where it fits in his funnel. Connect with Chris: IG: @_chrisjohnstone_ Website: www.mortgagemarketingclass.com Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

Coffee and Questions - Instagram, Realtors, Loan Officers podcast artwork

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Episode 33: Building a “personal” brand, while working for another brand w/Stacey Soleil 45:11

2 years ago45:11

45:11

Struggling with whether to go with your company colors or your own for your branding? Well, if you have ever felt stuck when it comes to how to, or whether you even should, create a personal brand, or stay connected to the companies colors you work for, then you are going to want to listen to this episode. Join me as I chat with Stacey Soleil, Head of Community, and Industry Relations, at Follow Up Boss, as we discuss how she built an incredible personal brand WITHIN the Follow Up Boss one. We chat about colors, the value of her grid, and what all of it has to do with building relationships. Connect with Stacey: IG: @staceysoliel Facebook: https://www.facebook.com/staceysoleil Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

Coffee and Questions - Instagram, Realtors, Loan Officers podcast artwork

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Episode 32: Using social growth as a weapon for those in leadership positions w/Bill Hart 42:57

3 years ago42:57

42:57

Are you in a leadership position within your company? Are you creating content and inspiring the people around you? Or are you sitting idly thinking you don’t need to since you are a “leader” or you are “too busy” too? Coach Bill Hart and I have known of each other for some time, but we finally got to sit down and chat about how those in the leadership positions within their companies need to take ownership of their presence, and truly use it as a weapon for both inspiring those around them, but also to help them stay present in their own lives. This is an episode for the record books. Connect with Bill: IG: @coachbillhart Website: https://www.coachbillhart.com Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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Coffee and Questions - Instagram, Realtors, Loan Officers

Coffee and Questions - Instagram, Realtors, Loan Officers podcast artwork

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Episode 31: Finding the mindset to create change w/Daniel Harkavy 43:10

3 years ago43:10

43:10

Oftentimes we think that the first step towards getting better at something is the tactical act of learning the skill. Taking a class, watching a video, reading a book. But, what if the real instrument to create change was your mind? In this incredible episode I get to interview CEO and Founder of Building Champions, an executive leadership coaching organization that focuses on both the beliefs and the behaviors of great leadership. We talk about Daniel’s own personal journey to changing his limiting beliefs, and the process he implements with the highest level executives in the country. Connect with Michelle: Website: https://bermanmediapd.com/ Instagram @BermanMediaSocial YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻 https://www.facebook.com/groups/241809630405784 Need a Dynamic Speaker for an Event or Group? Duh...Me! https://drive.google.com/file/d/1vF3iU4B2VjLFeYLRkMnUSPLFq0iSd2dW/view?usp=sharing…

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