Brand Outlaw podcast

48:12

Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth. 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page . 🔶 Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
Sports Marketing and NFTs for Good: Chris Madden, Matchnode and Seabums 46:07

2 years ago46:07

46:07

We talk with Chris Madden, Co-Founder of Matchnode , a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance. Chris also founded Seabums , an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways. 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page . 🔶 Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
The Bunn Is Back: Metal Musician Talks DIY Business 56:54

2 years ago56:54

56:54

Last year, we talked to Toronto sludge metal musician The Bunn . He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds. We discuss how art and business don't have to be incompatible, serving your niche, and defining The Bunn brand. And as a piece of bonus content, we end with one of his songs - "Decorated" from WTLNDS. Support The Bunn and his musical projects at thebunn.ca . 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page . 🔶 Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

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Stuntwoman Turned Businesswoman: Bunny Young, A Better Place Consulting 37:38

2 years ago37:38

37:38

Bunny Young is a third-generation entrepreneur, an international speaker, former stuntwoman, and retired therapist. She founded her company, A Better Place Consulting to empower and educate businesses and organizations about the impact of work-life alignment. Bunny joined the Brand Outlaw to discuss burnout prevention, workplace flexibility, and life with a service animal. Follow Bunny on LinkedIn . 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page . 🔶 Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
Breaking Down the Pepsi Rebrand 9:29

2 years ago9:29

9:29

Pepsi recently unveiled new branding, the first major rebrand since 2008. In this quick-hit episode, Matt breaks down the key elements of the new look and gives his thoughts on how it compares to the previous one. Check out the rebrand here: https://thebrandoutlaw.com/new-pepsi-logo-goes-back-to-bold/ 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page . 🔶 Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
Tag Team's DC The Brain Supreme on Whoomp!, Business, and Live Shows (pt 2) 32:15

2 years ago32:15

32:15

In part two of our interview with DC "The Brain Supreme" Glenn, of Tag Team, we talk about "Whoomp! There It Is" and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you'll never believe his answer when we ask what music he listens to today. tagteambackagain.com TRANSCRIPT 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page . 🔶 Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
Tag Team's DC The Brain Supreme on GEICO, SEO, and More (pt 1) 36:27

2 years ago36:27

36:27

PARTY PEOPLE!!! DC "The Brain Supreme" Glenn, one half of the iconic rap duo Tag Team, joins the Brand Outlaw podcast for a fun and educational two-part conversation. In this episode, he talks about how being caught off guard by bad deals and misattribution jolted him toward learning and mastering digital marketing skills, mainly SEO. We discuss the success of Tag Team's "Scoop! There It Is" GEICO commercial and the mindset of planting seeds (like "Whoomp! There It Is") that decades later become sequoias. tagteambackagain.com TRANSCRIPT 🔶 BRAND OUTLAW PODCAST 🎙 Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts 🔶 FREE BUYER PERSONA PLAYBOOK Download yours at thebrandoutlaw.com 🔶 GET HELP WITH YOUR BRAND MESSAGING Work with Matt and Nick. Get started at superkickbranding.com 🔶 MORE BRANDING RESOURCES Find more podcasts and articles at thebrandoutlaw.com 🔶 FOLLOW ON LINKEDIN https://www.linkedin.com/company/superkickbrand 🔶 BUILD YOUR BRANDING LIBRARY Find curated lists at our Bookshop.org page . 🔶 Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

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Connecting Brands to Video Gaming: Twofivesix CEO Jamin Warren 40:47

2 years ago40:47

40:47

Video games are big business ... but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you're wondering how your business might benefit from a presence in the video game world, this episode is for you. We talk to Jamin Warren, Founder and CEO of Twofivesix, a company that connects its clients to the gaming community. We discuss how companies can reach gamers in an authentic way that doesn't compromise their brand identity. Jamin gives his perspectives on the myths and stereotypes surrounding the gaming world and why buying into them could mean leaving money on the table. Learn more about Jamin and Twofivesix : https://twofivesix.co https://www.linkedin.com/company/twofivesix/ Head to thebrandoutlaw.com to download your free copy of the Buyer Persona Playbook. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com . Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension . Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
The Power of Buyer Personas 26:38

2 years ago26:38

26:38

How well do you understand your customer base? Sure, you probably know all the demographic info of your current and ideal customers. But do you get them on a deeper level? Do you empathize with their hopes, fears, and frustrations as they relate to your business? In this episode, Matt and Nick talk about how buyer personas can help you know exactly who your customers are so that you can superserve them and build brand loyalty. Click here to learn more about buyer personas and to download your free Buyer Persona Playbook. Find more branding and marketing content at thebrandoutlaw.com . Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com . Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension . Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
Never Too Late to Start: The Bunn (replay) 1:29:47

2 years ago1:29:47

1:29:47

Starting a music career at age 50 is hard enough. How about doing it in a niche metal genre? It sounds crazy, but it just might work for The Bunn. Scott “The Bunn” Sokoloski is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high functioning autistic, multidisciplinary artist, he's on a mission to build a music career in a niche style while leveraging his neurodiversity as a creative asset. It's a tall order, but his careful planning and infectious optimism could be the keys to his success. The Bunn joins Brand Outlaw to talk music, the "sellout" mentality, the importance of multiple revenue streams, and turning perceived obstacles into strengths. Even if you're not into metal and have no idea what "sludge" is, it's a fun, loose conversation with plenty of solid advice. And if you are curious about his sound, stick around until the end to hear his song "Imperial." thebunn.ca | YouTube | Bandcamp | Instagram | Facebook Page | Facebook Group Find more branding and marketing content at thebrandoutlaw.com . Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com . Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension . Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
Riches Are in Niches: Derrick Baker, Relish Brand (replay) 33:36

2 years ago33:36

33:36

If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can. Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically for people who love the Windy City as much as he does ... but with a punk rock aesthetic. Does that leave potential customers on the table? Maybe. But it also builds brand loyalty with the people who do feel that Relish Brand is for them. We talk about that plus hot dogs, Insane Clown Posse, and more on this episode of Brand Outlaw. relishbrand.com | Facebook | Instagram | Twitter Find more branding and marketing content at thebrandoutlaw.com . Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com . Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension . Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
The Super Bowl Ad Crutch 24:30

2 years ago24:30

24:30

Are Super Bowl ad-makers lazy? Nick and Matt lament this year's over-reliance on celebrities and nostalgia at the expense of coherent storytelling. They cover a few bright spots, though, including one that didn't even air on TV. Find more branding and marketing content at thebrandoutlaw.com . Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com . Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension . Create content 10x faster with AI. Start your free Jasper AI trial . --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
A New Leash on Life: Gordon Sumner, Veterans Moving Forward 34:05

2 years ago34:05

34:05

In this episode, we highlight a wonderful nonprofit doing important work here in the United States. Veterans Moving Forward is an organization that provides service dogs and canine therapy services to veterans with physical and/or mental health challenges, at no cost to the veteran. We talk to President and CEO Gordon Sumner about how these incredible animals are changing and even saving the lives of people who've served our country. Find more branding and marketing content at thebrandoutlaw.com . Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com . Optimize your YouTube content and streamline your creation process. Get the free TubeBuddy extension . Create content 10x faster with AI. Start your free Jasper AI trial . Episode Transcript --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
AI Generated Content: Threat or Opportunity? 36:10

2 years ago36:10

36:10

Nick and Matt give their thoughts on content generated by artificial intelligence: Why we should embrace it rather than fear it, legal and ethical implications, and why this is hopefully the end of hilarious salad stock photos. Read up on how to get started with AI in this Brand Outlaw article . Find more branding and marketing content at thebrandoutlaw.com . Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding . We design clear brand messaging and positioning to help your business stand out: superkickbranding.com . Optimize your YouTube content, and streamline your creation process. Get the free TubeBuddy extension . Create content 10x faster with AI. Start your free Jasper AI trial . Episode transcript --- Send in a voice message: https://podcasters.spotify.com/pod/show/matt-reno8/message…

Brand Outlaw

1
The Importance of Website Accessibility | Amber Hinds, Equalize Digital 39:47

2 years ago39:47