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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by theprofessionalathletepod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by theprofessionalathletepod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Two professionals providing weekly insights, tips and tricks and interviews on how to balance training, life and endurance sports.
Content provided by theprofessionalathletepod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by theprofessionalathletepod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Two professionals providing weekly insights, tips and tricks and interviews on how to balance training, life and endurance sports.
Welcome back to Ep 28. This week we talk about goals. We discuss how we go about setting them and outlining our long term and 2025 goals. We hope you take can emulate our process and set yours for 2025 and beyond. Let us know how you go.
The Professional Athlete Pod is back for 2025. We catch up with each other on the start to 2025, discuss our race calendars, the future of the podcast, and start to finalise our in and out list. We have some exciting multi episode series to look forward to, stay tuned and follow our Instagram page to stay up to date.…
Listen in as we recap our first year of the pod. From the highs to the lows and everything in between we hit rewind on 2024 and discuss our year of racing and what to expect on the calendar for 2025. Thank you to everyone who has tuned in throughout 2024. We will be back and ready to hit the ground running in 2025. Merry Christmas and Happy New Year!…
Welcome back to another ep. of the Professional Athlete Podcast. This week we recap on the Challenge Canberra weekend. Silver medals for both boys, and Jarrod took the tape on Sunday morning. We had a few of the fastest splits over the weekend, touch on the Men's elite drama and then quickly talk about our upcoming races. Thanks for listening…
Welcome to episode 24 of the Professional Athlete Podcast. Jarrod has won Melbourne 70.3. We recap his unexpected win, breaking down the prep, race day and initial reactions. We also discuss the upcoming Challenge Canberra weekend and what to expect for the rest of the year. Thanks for listening.
Welcome back to Ep. 22 of the PAP. We discuss all things Kona World Champs, including another straw poll of how many of the Pro male athlete's work outside of triathlon. Thanks again.
Welcome back to Ep. 21 of the Professional Athlete Podcast It has been a big fortnight. The boys have started summer crits and more intensity is back on the training plan, this leads us to talk about all things nutrition. Thanks for listening!
Welcome back to another week. The boys are pretty tired this week. Yet we bring you a shorter listener question episode this week. We discuss how to stay motivated and disciplined while starting a new career, getting a TT/Tri Bike and tri specific shoes, and a hypothetical moving to part-time work scenario. We'll be back next week with some more energy and enthusiasm following some much needed adaptation.…
On this week's agenda we discuss Ironman World Champs in Nice, the surprise results, discuss if pro series is as big a deal as it should be? We also DM'd some of the pro women that raced at Nice to understand if they have to work to make ends meet while racing as a Pro. Which led us to discuss is Long course a professional sport? Thanks for tuning in…
Welcome back to ep. 18 of PAP. On the pod this week Jarrod recaps Sunny Coast 70.3, another testing week, crap influencer advice and chinese bike gear. Thanks for tuning in.
Welcome back to ep. 17 of the Professional Athlete podcast This week we do a brief preview of Ironman 70.3 Sunshine Coast and discuss a listener question about being a top level Age Grouper or becoming a back of the pack Pro. https://stats.protriathletes.org/race/im-703-sunshine-coast/2024/participants…
Welcome back to ep. 15 16 of the Professional Athlete podcast. We welcome our friend, trail runner and AIS data analyst Tom Driscoll to the pod. We discuss his background in triathlon, transition to trail running and his work. Thanks again for listening.
Episode 15 - We sit down with a few more beers and discuss our testing weeks, TUEs, calling yourself a world champion, and Jarrod learns a thing or two about power meters. Thanks for listening.
Welcome back again, this week we discuss the " World Championships" held in Townsville, doping, the end of Paris 2024, testing in training and tumble turns. Tomas Hernandez - https://www.triathlete.com/culture/news/tomas-rodriguez-hernandez-provisionally-suspended-for-anti-doping-rule-violation/
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