For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…
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Marketing Ops In 5
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Content provided by Marketing Ops In Five. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Ops In Five or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing Operations Perspectives & Hot Takes in 5 Minutes or Less. Send questions, feedback, or topics you’d like to hear at: marketingopsglobal@gmail.com
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Content provided by Marketing Ops In Five. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Ops In Five or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing Operations Perspectives & Hot Takes in 5 Minutes or Less. Send questions, feedback, or topics you’d like to hear at: marketingopsglobal@gmail.com
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Marketing Ops In 5
I spent the last episode asking AI how much it knows about Marketing Operations and was impressed with the responses. The question today: Is AI going to take over the role of marketing ops? Maybe it wants to, maybe it can, but in my view, that doesn’t mean it's a good idea or without caveats. #marketingoperations…
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Marketing Ops In 5
Since AI is all the rage, I asked ChatGPT what marketing operations is all about: We covered key elements of successful marketing ops, future trends, and the differences between B2B and B2C approaches. You might be shocked at its knowledge but will have to wait until next episode to hear my thoughts on if Skynet is taking over #marketingoperations just yet…
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Marketing Ops In 5
1 5 Underrated Focus Areas for Marketing Ops in 2025 5:40
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Play Later Play Later Lists Like Liked5 areas I believe most leaders & teams in marketing ops tend to overlook but will prove more valuable and impactful in the long term than any tool or budget. #marketingoperations
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Marketing Ops In 5
1 What Bad Boys 2 Taught Me About Marketing Operations 2:46
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Play Later Play Later Lists Like LikedA memorable line from an old Will Smith movie reminds us that even the smallest, silliest problems in marketing ops still matter and demand attention. They waste time, slow us down, and usually point to bigger foundational issues. The key is how we approach them and how prepared we are to handle them before they snowball. #marketingops #marketingoperations…
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Marketing Ops In 5
1 Our Mindset & Approach Is Often More Limited Than Our Tech & Tools 4:14
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Play Later Play Later Lists Like LikedMany marketing ops departments fall into the trap of getting hyper-focused on tech limitations when a bigger challenge lies in mindset, strategy, and operational approach. While tools like CRMs and marketing automation platforms have constraints, the bigger challenge is building a solid foundation for consistency, problem-solving, and long-term strategy. #marketingoperations…
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Marketing Ops In 5
Operations is also about creating a positive user experience for end users and internal teams.
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Marketing Ops In 5
Sometimes in marketing operations it’s less about tech and tools than it is your ability to manage the circumstances you find yourself in.
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Marketing Ops In 5
1 Working in Marketing Ops Vs. Hiring for Marketing Ops 3:08
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Play Later Play Later Lists Like LikedMany hiring managers and department leaders lack a full understanding of the scope, value, and strategic potential of marketing operations roles, limiting progress, success, and innovation in the field. Companies also end up prioritizing tool/tech specific experience while overlooking the mindset, approach, and leadership essential for long-term success. The good news? We have a growing opportunity to educate, collaborate, and innovate to set everyone up for success.…
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Marketing Ops In 5
How can we boost efficiency and make more time for innovating cooler things? It might be more about shifting our mindset and approach than relying on tech or tools. I’ve got a simple phrase consisting of five magic words to start your journey. #prioritization #efficiencies #marketingops #marketingoperations…
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Marketing Ops In 5
A recurring challenge facing marketing operational departments is the tendency to overcomplicate things, often at the expense of establishing a solid, repeatable foundation. Teams often prioritize customization and complex half-baked solutions when dealing with tool selection, configuration, integration setups, or attribution models—while neglecting the critical groundwork needed for standardized processes, clear definitions, and scalable systems. It's time to get back to the basics.…
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Marketing Ops In 5
Many marketing operations teams get stuck in a cycle of fixing short-term emergencies instead of focusing on long-term strategic goals, often due to weak foundations and poor planning. The real issue isn’t the tools or technology but the mindset, approach, and lack of standardization across teams. By prioritizing solid foundations, clear processes, and strategic thinking, companies can break free from constant firefighting and drive meaningful innovation.…
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Marketing Ops In 5
1 The Disconnect Between Decision Makers & Operational Teams 4:04
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Play Later Play Later Lists Like LikedThe on-the-ground realities in marketing operations can drastically differ from leadership’s understanding, creating ongoing issues that hinder growth. Cross-functional collaboration and a transparent communication plan are essential to bridging this gap and reducing out-of-touch decision-making in operations.…
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Marketing Ops In 5
1 What Jurrassic Park Taught Me About Marketing Operations 2:51
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Play Later Play Later Lists Like LikedOps finds a way, but is it the right way? That may be the most important question.
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Marketing Ops In 5
1 What A Poker Star Taught Me About Marketing Operations 1:39
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Play Later Play Later Lists Like LikedWhat can a professional poker player teach us about operations? Well, for over 20 years, I had the wrong assumption about a superstar poker player's name. It made me realize how easily we repeat these mistakes in daily operations or planning, and while it's quicker to assume and act like we know it all, questioning our assumptions is far more rewarding for building a solid marketing ops foundation. You know what they say about assumptions, right?…
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Marketing Ops In 5
1 What Bad Visual Effects Taught Me About Marketing Operations 2:21
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Play Later Play Later Lists Like LikedHave you ever been pulled out of a movie because of unrealistic visuals that completely distract from the story? That’s exactly what happens in marketing ops when we don’t invest the time to build sustainable, end-to-end systems and processes. Instead, we end up obsessing over the symptoms of those mistakes rather than addressing the root causes. It’s as much about the right mindset and approach to long-term solutions as it is the actual implementation.…
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