Vikki Ross - How to have a career in copywriting

42courses Podcast

Content provided by 42courses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 42courses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

3y ago 34:59

MP3•Episode home

Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak.
Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana.

Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The Dots named Vikki as one of the Top 100 Trailblazers redefining the creative industry.

-----------------------

COPYWRITING - our new course launched today.
We are super excited for you to start this course!
We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed
For example, you’ll study how to:

Get readers to notice your copy
Resolve the Problem/Solution dynamic
Use the power of rhyme
Write killer headlines
Get readers to engage with your copy
Craft Call-To-Actions that convert every time
Edit like a pro

For the full list of chapter and lesson contents, take a look inside

42courses
Entertain your brain

--- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

77 episodes

#Podcasting Education #42courses