You Need to Know the Secret to Winning Buyers

$4M Strategies™

https://www.linkedin.com/in/carljcox/

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

about a year ago 4:21

MP3•Episode home

Is your lead generation strategy stuck in the MQL trap?

On today’s $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, reveals how B2B companies can achieve scalable growth by focusing on customer empathy and in-depth research.

Discover why 90% of buyers go with brands they already know and how creating memorable, emotional experiences can keep you top of mind.

Don’t miss this episode if you’re looking to transform your lead generation and build a process that delivers results.

Subscribe and set notifications to our YouTube Channel.

Connect with Ed:

Website: https://www.themarketingvision.com/

LinkedIn: https://www.linkedin.com/in/edlocher/

Get Your Copy of ‘Holistic Marketing: Digital Transformation through People, Processes, and Technology’: https://a.co/d/0nGMDRK

Connect with Carl:

https://40strategy.com

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

190 episodes

You Need to Know the Secret to Winning Buyers

$4M Strategies™

published about a year ago

MP3•Episode home

Is your lead generation strategy stuck in the MQL trap?

On today’s $4M Strategies™ podcast, Ed Locher, author of Holistic Marketing, reveals how B2B companies can achieve scalable growth by focusing on customer empathy and in-depth research.

Discover why 90% of buyers go with brands they already know and how creating memorable, emotional experiences can keep you top of mind.

Don’t miss this episode if you’re looking to transform your lead generation and build a process that delivers results.

Subscribe and set notifications to our YouTube Channel.

Connect with Ed:

Website: https://www.themarketingvision.com/

LinkedIn: https://www.linkedin.com/in/edlocher/

Get Your Copy of ‘Holistic Marketing: Digital Transformation through People, Processes, and Technology’: https://a.co/d/0nGMDRK

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

190 episodes

All episodes

$4M Strategies™

1
The Four-Leaf Growth Model for Business Leaders 44:05

17 days ago44:05

44:05

Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact. Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success If you’re looking for a smarter way to grow, this episode will give you the strategy to make it happen. 🎧 Subscribe and set notifications to our YouTube Channel .…

$4M Strategies™

1
Why Great Branding Matters for Your Business 33:38

24 days ago33:38

33:38

Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner…

$4M Strategies™

1
How to Make Your Business Sell-Ready 4:12

6 weeks ago4:12

4:12

In this episode of the $4M Strategies™ podcast, Carl J. Cox shares how to increase your business value by focusing on more than just income. Most leaders aim for cash flow, but don’t realize that value is also driven by reducing risk. Carl breaks down how strong systems, reliable processes, and a capable team can increase your multiple. That means more freedom and better outcomes, whether you plan to sell or scale. Key takeaways: Why EBITDA × multiple matters How to reduce business risk What creates long-term freedom for owners Listen to this short episode and take one step toward building a business that doesn’t depend on you. 🎧 Visit 40Strategy.com to listen and learn more. Our $4M Strategies™ REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple: https://app.smartsheet.com/b/form/8e4a8997fe3e4479ba477ad4dddc29bb Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
How to Spot High-Performing Sales Hunters 3:45

6 weeks ago3:45

3:45

Hiring top-performing salespeople is no easy task. In this episode of the $4M Strategies™ podcast, Dr. Christopher Croner shares practical tips to make better hiring decisions. Discover the three traits every great Hunter salesperson must have: achievement, competitiveness, and optimism. Learn how tools like the Drive Test can help you identify the right candidates and avoid costly mistakes. 🎧 Check out our Trusted Partners on our website, who can help with your sales team assessment. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner Tune in now to refine your hiring process and build a winning sales team. Connect with Christopher: Website: https://salesdrive.info/ LinkedIn: https://www.linkedin.com/in/christophercroner/ Facebook: https://www.facebook.com/SalesDriveLLC/ Get Your Copy of ‘Never Hire a Bad Salesperson Again’: https://a.co/d/i19ZoHd Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
You Need to Know Cash Flow Insights 4:56

6 weeks ago4:56

4:56

Are you ready to revolutionize your financial reporting? In this episode of the $4M Strategies™ podcast, Michelle Rose and Shea Keats share how micro reporting is transforming how businesses manage their finances. By combining cash and accrual accounting, this innovative approach offers a clear weekly view of cash flow, revenue, and expenses. Gain actionable insights, improve accountability, and make smarter financial decisions. Let 40 Accounting help with your Financial Reporting ! 🎧 Tune in to learn how micro reporting can give your business a competitive edge. Connect with Michelle and Shea: Website: https://breakawayba.com LinkedIn: https://www.linkedin.com/company/breakaway-ba/ Facebook https://www.facebook.com/BreakawayAdvising Instagram https://www.instagram.com/breakaway_ba/ Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
The Future of Business is AI—Start Now 4:50

6 weeks ago4:50

4:50

AI is no longer optional for businesses looking to grow and stay competitive. On this episode of the $4M Strategies™ Podcast, Lubo Smid shares practical tips for integrating AI into your operations. Key highlights: Why AI adoption is a must in today’s fast-changing world. How AI tools like ChatGPT can simplify tasks and save time. The impact of faster email response times on business success. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner Listen now to learn how your business can benefit from AI today. Connect with Lubo: Website: https://www.lubosmid.com LinkedIn: https://www.linkedin.com/in/lubosmid/ Instagram: http://instagram.com/lubosmid/ Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
Avoid Falling Behind: Start Using AI Now 4:00

6 weeks ago4:00

4:00

How can AI make your business more efficient? In this episode of the $4M Strategies™ podcast, Bill Conerly breaks down practical AI applications that can transform your operations. From automating document processing to enhancing customer interactions, AI tools are changing the way businesses function. Bill shares specific use cases and offers insights on how to identify the best opportunities for AI in your industry. 🎧 Want to use our custom ChatGPT prompt to build your Company Vision? https://calendly.com/erin-gibney/book-a-call Tune in to discover how AI can help you stay ahead of the competition. Connect with Bill: Website: www.conerlyconsulting.com LinkedIn: https://www.linkedin.com/in/businomics/ Instagram: @BillConerly Book title: The Flexible Stance: Thriving in a Boom/Bust Economy Book link: https://conerlyconsulting.com/writing/the-flexible-stance/ Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
You Need to Know: AI to Automate Tasks 4:18

7 weeks ago4:18

4:18

AI has the power to transform your business, but where do you begin? In this episode of the $4M Strategies™ podcast, Avi Hacker explains how to apply AI to identify patterns, automate tasks, and improve workflows. Learn how to focus on data-rich environments and tackle repetitive tasks while leveraging AI to create impactful solutions. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner 🎧 Tune in now to discover actionable steps for making AI work for your business. Connect with Avi: Website: https://theaiconsultingnetwork.com LinkedIn: www.linkedin.com/in/avi-hacker Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
Stay Competitive with AI Strategies 3:54

7 weeks ago3:54

3:54

AI isn’t just a buzzword—it’s a tool that can transform your business. In this episode of the $4M Strategies™ podcast, Angus Nelson breaks down how AI tools like ChatGPT can help you stay competitive and increase efficiency. Learn how to start small, write effective prompts, and scale AI adoption for real business results. 🎧 Listen now and discover how to integrate AI into your operations. Want to learn more? Let 40 Strategy help ! Tune in now to discover why using AI is essential in today’s business world. Connect with Angus: Website: http://www.angusnelson.com LinkedIn: https://www.linkedin.com/in/angusnelson/ Facebook https://www.facebook.com/angusnelson Instagram https://www.instagram.com/angusnelson Twitter https://twitter.com/angusnelson Book “Confidence Comes Last”: https://drive.google.com/file/d/1z1QecnknNOYrH9g4FoPIiw_YeMMcWuTb/view?usp=sharing Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
How to Apply AI in Your Business for Real Results 4:18

7 weeks ago4:18

4:18

AI has the potential to transform your business, but where do you begin? On this episode of the $4M Strategies™ podcast, Darrin Jahnel explains how to take the first steps toward adopting AI. He breaks down the process into small, actionable steps: start with a single use case, create a prototype, and focus on building momentum. Learn how to approach AI as a multi-year transformation, ensuring your team is prepared for long-term success. Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors 🎧 Listen now and start leveraging AI to drive real results in your business. Connect with Darrin: Website: www.jahnelgroup.com LinkedIn: https://www.linkedin.com/in/darrin-jahnel/ Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
AI Tips to Boost Productivity by 30% or More 3:49

7 weeks ago3:49

3:49

AI is changing the way we work—are you ready to harness its power? On this episode of the $4M Strategies™ Podcast, Trent Gillespie shares three key steps to successfully implement AI in your business: Educate your leadership team on AI’s capabilities. Develop clear policies to guide AI use and protect data. Adopt tools like ChatGPT Teams to boost productivity securely. Trent also discusses how AI creates growth opportunities without eliminating jobs. Ready to adopt AI and grow your business? Let’s get started . 🎧 Listen now to learn how your business can embrace AI and thrive. Connect with Trent: Website: https://trentgillespie.live LinkedIn: https://linkedin.com/in/trentgillespie Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
How To Use AI To Enhance Marketing and Sales 3:42

7 weeks ago3:42

3:42

AI is no longer the future, it’s the present. On this episode of the $4M Strategies™ podcast, Michael Wills, CEO of Topline Solutions, discusses how AI is revolutionizing sales and marketing. Learn how 60% of sales teams are already using AI to personalize outreach, build better lead lists, and create dynamic sales playbooks. Discover actionable strategies to stay competitive in a rapidly changing landscape. Don’t miss this practical, high-value discussion on the tools and techniques transforming the way businesses succeed. Subscribe and set notifications to our YouTube Channel . Connect with Michael: Website: www.toplinesolutions.org LinkedIn: https://www.linkedin.com/in/michaelwills2/ Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
How To Apply The Best AI For Business Growth 3:57

8 weeks ago3:57

3:57

AI isn’t the future—it’s the present. On this episode of the $4M Strategies™ Podcast, Trey Taylor explains how leaders can use AI to drive productivity, save time, and reduce costs. Key highlights: Generative AI vs. automation: What’s the difference, and why does it matter? Real-world examples of how AI transforms business processes. Tips for integrating AI into your operations effectively. Interested in becoming a podcast sponsor? https://calendly.com/erin-gibney/15-minute-meeting-sponsors 🎧 Listen now to discover how AI can give your business a competitive edge. Connect with Trey: LinkedIn: www.linkedin.com/treytaylor Facebook: www.facebook.com/treytaylor Twitter: www.x.com/treytaylorceo Website: www.trey-taylor.com Get Your Copy of ‘A CEO Only Does Three Things: Finding Your Focus in the C-Suite’: https://a.co/d/3Qp266Z Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
Legal Tips for Selling Your Business 4:47

8 weeks ago4:47

4:47

Selling your business? Preparation is everything. On this episode of the $4M Strategies™ Podcast, Lisa Bothwell from AMM Law breaks down the key legal steps to take before putting your business on the market. ✅ Organizing intellectual property and contracts ✅ Disclosing litigation early in due diligence ✅ Managing employee awareness and confidentiality Get ahead of the process and increase your company’s value. Listen now! Podcast Sponsor: Lisa Bothwell Want to be a sponsor? Reserve your spot today ! Connect with Lisa: Website: https://www.ammlaw.com/ LinkedIn: https://www.linkedin.com/in/lisa-a-bothwell-b9672579/ Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy 🎧 Measure Success Podcast https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579 🎧 $4M Strategies Podcast https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100 📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2…

$4M Strategies™

1
Why Strong SOPs Make Scaling Easier 4:04

8 weeks ago4:04