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Launching a niche sports clothing brand with Flyhawk Founder, Stephanie Essex #S2E4
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It takes an admirable degree of confidence to launch a business at the best of times, let alone launch a sports brand while team sports aren’t being played. But becoming netball’s #1 brand is a goal which, with the advocacy of England’s finest players, is well within reach for Bournemouth-based Flyhawk.
Having been her own target market, Stephanie Essex has Founded what promises to be the brand to fly the flag for netball, breaking down barriers to entry to the sport, and strengthening the community around it. Hear how Stephanie created Flyhawk, and the promising future that lies ahead for the business, on episode 4 of The Dorset Growth Hub Podcast!
This episode of The Dorset Growth Hub podcast covers:
- Launching an ambitious sports startup in lockdown
- Removing barriers to entry with a varied product range
- Creating natural brand partnerships with international players
- Raising the profile of netball and women’s sport
- Being your own target market
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