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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Greyscale Effect with Tamara
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Content provided by Tamara Minto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tamara Minto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Greyscale Effect is a media outlet created to Inform, Engage and Inspire success for today’s multi-hyphenate woman who embraces, and thrives, in their many shades of womanhood. We showcases topics on self love, emotional intelligence, quality relationships and the impact that it has on business, family, health, and finances. Our aim is to always present real stories, victories and instructions, on how to scale with grace. Welcome to the Greyscale with your host Tamara. Contact Tamara at service@greyscaleunlimited.com or 770-802-3092
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25 episodes
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Manage series 71104
Content provided by Tamara Minto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tamara Minto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Greyscale Effect is a media outlet created to Inform, Engage and Inspire success for today’s multi-hyphenate woman who embraces, and thrives, in their many shades of womanhood. We showcases topics on self love, emotional intelligence, quality relationships and the impact that it has on business, family, health, and finances. Our aim is to always present real stories, victories and instructions, on how to scale with grace. Welcome to the Greyscale with your host Tamara. Contact Tamara at service@greyscaleunlimited.com or 770-802-3092
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25 episodes
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×Have you ever had someone say "You're doing too much"? The truth is we are gifted with many talents. Yes, we are blessed to wear many hats! Only a select few understand that in order to have multiple streams of income and create wealth (which is not only monetary), starts with accepting that we are created to do more and being aware of the seasons that require us to put on the right hat, and wear it well. Angela Cruickshank, a Mother, Wife, National and International Serial Entrepreneur, a two time acclaimed Author, Image Coach, Speaker and so much more..... in-depth on the truth that's been omitted and ignored for years because of the limited truth we've been taught, "A Jack (Jill) of all trades is a master of none, though often times BETTER than a master of one". A two time acclaimed author, Angela penned the influential book "The Unbalanced; Balanced Life," chronicling her journey of successfully managing business ventures while raising a family. Her book offers invaluable insights and actionable steps for aspiring entrepreneurs. Also she is the visionary force behind "Moms of MLM," a collaborative project spotlighting moms in the direct sales industry. As President of TransfiNation, Inc., an international image consultancy, Angela leverages her expertise to enhance personal and professional presence. She founded Mom on a Mission Global and The Woman Bloom Network, empowering women worldwide through mentorship and resources. For Collaboration, Speaking Engagments or Coaching Visit: www.AngelaCruickshank.com To purchase The Unbalance, Balance Life - 7 Steps to building an empire while raising a family go to www.unbalancedbalancedlifebook.com/youcanbalanceyourlifeinsevensteps Don't hide your talents or allow people to believe that you should, because you'll never be blessed with more. Matthew 25:14–30 Welcome to The Greyscale Effect! Click here to subscribe to our media channel now live on YouTube https://www.youtube.com/@thegreyscaleeffect Leave a comment or email service@greyscaleunlimited.com for your FREE eBook on Understanding Personality Types.…
"My name is John and I am your friend," is how Dr. Maxwell eloquently greeted the leaders in attendace at the iBelieve Experience, Leaders Edge Confrence in Houston, TX. His time with us shifted my paradigm on how I viewed success and failure. It changed the game. There is a beautiful relationship that you can have with failure that can change your life. This episode is a download directly from the #1 world renowned leadership and success coach, who has mastered, and taught on leadership for decades. He is the only best selling author of 85 books on leadership, Dr. John C. Maxwell. Listen, Follow, Download and Share.... The Greyscale Effect delivers content to Inform, Engage, and Inspire. You are one body with many different shades and you can learn to love, live and thrive in each one..... The Greyscale Effect...Live Unlimited. What's your biggest takeaway? Subscribe and follow us on Youtube…
Welcome to the Greyscale Effect with your Host Tamara Minto. This is a welcome address and snippet on what Greyscale actually means. Listen in, reflect, comment, follow and share. I am extremely excited to deliver content, resources and instructions on how to thrive with the many shades/hats that many women wear as wives, mothers, caregivers, entrepreneurs, professionals, community leaders and many more. You will receive direct download from leaders and professionals who have succeeded and continue to thrive in many areas. They are willing to pour into your cup, to Inform, Engage and Inspire you to wear your crown, keep going, and keep growing. This is the Greyscale Effect... Live Unlimited. @greyscaleeffect Inform | Engage | Inspire…
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