))
How to build a content engine for Dark Social - with Chris Walker
Manage episode 423581943 series 3579554
Content provided by Erik Jacobson and Erik Jacobson from Hatch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Jacobson and Erik Jacobson from Hatch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024.
Here's what we covered:
- Chris’s content background
- Why organic social content is the #1 driver for effective marketing today
- How Dark Social works to build trust
- The content engine playbook
- Why a recurring live event is ideal
- How to get better at producing quality content
- Running an efficient content production process
- AI use cases in the content process
- How to pitch this strategy to your leadership team
- Creating your own podcast vs. podcast guesting
- Strategies to grow a podcast
__
Hatch helps B2B marketing teams turn their raw recordings into video series, podcasts, and short-form video content so they can run more efficient content programs.
To learn more, go to www.hatch.fm.
4 episodes
Share
