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Episode 269: What do books and sneakers have in common? w/ CLASS bookstore

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Manage episode 428333326 series 1220799
Content provided by Microcosm Publishing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Microcosm Publishing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope?
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Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
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113 episodes

Artwork
iconShare
 
Manage episode 428333326 series 1220799
Content provided by Microcosm Publishing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Microcosm Publishing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope?
************
Thank you for watching the People's Guide to Publishing vlogcast!
Get the book: https://microcosmpublishing.com/catalog/books/3663
Get the workbook: https://microcosmpublishing.com/catalog/zines/10031
More from Microcosm: http://microcosmpublishing.com
More by Joe Biel: http://joebiel.net
More by Elly Blue: http://takingthelane.com
Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C
Find us on social media
Facebook: http://facebook.com/microcosmpublishing
Twitter: http://twitter.com/microcosmmm
Instagram: http://instagram.com/microcosm_pub
************

  continue reading

113 episodes

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