Hamed Abbasi, Founder of Plooto | How to Pivot to Product Market Fit

A Product Market Fit Show | Startups & Founders

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11M ago 38:33

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"Wouldn't it be cool if..."
Usually, those words are uttered by first-time founders. And unfortunately, they usually lead to terrible ideas.
It was no different for Plooto. Their first idea sounded cool, but it didn't provide real customer value. Fortunately, Hamed noticed it and pivoted. Not once, but twice.
This is the story of how Hamed pivoted from a Bitcoin-based payment service to an Accounts Receivable and Accounts Payable platform for small businesses. If you think you might need to pivot, this is the episode for you.

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Chapters

1. Hamed Abbasi, Founder of Plooto | How to Pivot to Product Market Fit (00:00:00)

2. How Plooto Started (00:02:37)

3. The Power Of Status Quo (00:07:27)

4. The First Pivot (00:11:16)

5. Working Backwards From Customer Value (00:14:08)

6. The Product People Want vs The Business (00:20:05)

7. Going From Free To Subscription (00:26:49)

8. The Initial Thesis (00:29:48)

9. Sometimes You Need To Build A Faster Horse (00:32:06)

10. The Second Pivot (00:34:20)

11. Recap (00:37:25)

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