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How Nike Found Product-Market Fit

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Manage episode 384761308 series 3298391
Content provided by Mistral.vc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mistral.vc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the first year. This is not the full story of Nike. It's the story of how Phil Knight got to product-market fit.

Send me a message to let me know what you think!

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Chapters

1. How Nike Found Product-Market Fit (00:00:00)

2. Coming up with the Idea (00:02:41)

3. Creating a 10x product (00:07:05)

4. Hiring the Team (00:12:28)

5. The Importance of Speed (00:15:55)

6. Catching a growing market (00:18:33)

7. The Need to Pivot (00:22:09)

8. Nike: The Distribution Machine (00:25:02)

94 episodes

Artwork
iconShare
 
Manage episode 384761308 series 3298391
Content provided by Mistral.vc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mistral.vc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the first year. This is not the full story of Nike. It's the story of how Phil Knight got to product-market fit.

Send me a message to let me know what you think!

  continue reading

Chapters

1. How Nike Found Product-Market Fit (00:00:00)

2. Coming up with the Idea (00:02:41)

3. Creating a 10x product (00:07:05)

4. Hiring the Team (00:12:28)

5. The Importance of Speed (00:15:55)

6. Catching a growing market (00:18:33)

7. The Need to Pivot (00:22:09)

8. Nike: The Distribution Machine (00:25:02)

94 episodes

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