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How Nike Found Product-Market Fit
Manage episode 384761308 series 3298391
Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the first year. This is not the full story of Nike. It's the story of how Phil Knight got to product-market fit.
Chapters
1. How Nike Found Product-Market Fit (00:00:00)
2. Coming up with the Idea (00:02:41)
3. Creating a 10x product (00:07:05)
4. Hiring the Team (00:12:28)
5. The Importance of Speed (00:15:55)
6. Catching a growing market (00:18:33)
7. The Need to Pivot (00:22:09)
8. Nike: The Distribution Machine (00:25:02)
94 episodes
Manage episode 384761308 series 3298391
Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the first year. This is not the full story of Nike. It's the story of how Phil Knight got to product-market fit.
Chapters
1. How Nike Found Product-Market Fit (00:00:00)
2. Coming up with the Idea (00:02:41)
3. Creating a 10x product (00:07:05)
4. Hiring the Team (00:12:28)
5. The Importance of Speed (00:15:55)
6. Catching a growing market (00:18:33)
7. The Need to Pivot (00:22:09)
8. Nike: The Distribution Machine (00:25:02)
94 episodes
All episodes
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