5 months in, Snapchat had only 127 users. Here's how Evan Spiegel found product market fit w/ Jeremy Liew (Partner at Lightspeed and Seed Investor in Snapchat)

A Product Market Fit Show | Startups & Founders

Snapchat got 0 downloads the day it launched. 5 months in, it had only 127 users. Today Snapchat is an $18B company with 400 million daily active users. Evan Spiegel noticed what even Zuck missed: daily communication is meant to be ephemeral, not recorded for all time.
In this episode, we dive deep into how Snapchat went from idea to product-market fit.
Our guest is Jeremy Liew, a Partner at Lightspeed and the first investor in Snapchat. He led Lightspeed's seed round in 2012 at a $5M valuation (!!).
He shares his four-part B2C framework that helped him understand why Evan and Snap were special before anyone else.
If you want to understand why Snapchat took off when so many other consumer startups fail to do so, check this episode out.
Send me a message to let me know what you think!

Chapters

1. 5 months in, Snapchat had only 127 users. Here's how Evan Spiegel found product market fit w/ Jeremy Liew (Partner at Lightspeed and Seed Investor in Snapchat) (00:00:00)

2. Disappearing pictures (00:01:26)

3. Evan's first startup (00:06:25)

4. Snapchat Found the Weak Point (00:09:59)

5. Why Snapchat Took Off (00:16:07)

6. How Jeremy met Evan (00:18:14)

7. Lightspeed's 4 part framework for b2c (00:29:11)

8. The Superpower of Snapchat (00:34:37)

9. Finding PMF in a Consumer App (00:36:33)