How a Viral Ad drove Millions in Revenue and $55M In Funding w/ Walnut CEO Yoav Vilner

A Product Market Fit Show | Startups & Founders

4K likes, 365 re-shares and over 1M views, without any marketing spend. For an ad promoting your product, that sounds too good to be true-- and yet that's exactly what Yoav did. He leveraged it to get tons of press, more customers than he could manage, and raise a $15M Series A in under a year after incorporating.
Here's the story of how Yoav got started with Walnut and how he ultimately found product-market fit. Yoav goes deep on tactics you can use to drive inbound traffic, generate leads and fundraise.
Viral video: https://www.linkedin.com/posts/yoav-vilner_weareprospects-weareprospects-activity-6960959679111778304-nOrW?utm_source=share&utm_medium=member_ios
Viral video 2: https://www.linkedin.com/posts/yoav-vilner_weareprospects-weareprospects-activity-7006660780150427648-P4vD?utm_source=share&utm_medium=member_ios

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Chapters

1. How a Viral Ad drove Millions in Revenue and $55M In Funding w/ Walnut CEO Yoav Vilner (00:00:00)

2. Before Walnut (00:00:59)

3. Origin Story (00:03:07)

4. The first value prop (00:06:03)

5. The Customer Interview Process (00:07:00)

6. Going viral (00:15:03)

7. Second Tactic to the Waitlist (00:18:56)

8. Finding the Right Customers and Prices (00:21:38)

9. The Seed Round (00:27:20)

10. Putting Out Fires vs Staying Ahead (00:30:48)

11. True PMF (00:32:14)

12. One Piece of Advice (00:33:49)