#12 CHARLOTTE INSTONE - know the origin

A vision of a world built with integrity.

Having the courage to speak up and question the way things are done is something Charlotte Instone founder of Know The Origin completely understands.

Whilst studying Buying and Merchandising at London College of Fashion Charlotte was so moved by the Rana Plaza collapse (the deadliest garment factory accident in history) that she not only questioned the way the fashion industry works, but also questioned her own perception and beliefs.

Feeling a huge disconnect between garments and the people making them Charlotte decided to find out for herself how Rana Plaza affected the survivors and the fashion industry. After visiting more than 150 factories (including Jordan, Burkina Faso and Bangladesh) Charlotte has devised a system by which she is confident the factories Know The Origin work with meet her high standards.

Whilst studying Buying and Merchandising at London College of Fashion Charlotte was so moved by the Rana Plaza collapse (the deadliest garment factory accident in history) that she not only questioned the way the fashion industry works, but also questioned her own perception and beliefs.

Feeling a huge disconnect between garments and the people making them Charlotte decided to find out for herself how Rana Plaza affected the survivors and the fashion industry. After visiting more than 150 factories (including Jordan, Burkina Faso and Bangladesh) Charlotte has devised a system by which she is confident the factories Know The Origin work with meet her high standards.

In this podcast I speak to Charlotte about; why she felt compelled to start Know The Origin, what it means to the business that they have been awarded Ethical Consumer Magazine Top rated brand, and about her exciting plans for Know The Origin Transparent Marketplace.

www.knowtheorigin.com
www.blackneondigital.com