958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso

A Well-Designed Business® | Interior Design Business Podcast

Today With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso:

Today on the podcast I’m joined by Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso, for the second in our new series, Overheard. We’re taking a trip down memory lane and talking about what we wish we knew then—spilling the tea on times we’ve tripped up, and sharing the qualified advice and business-savvy gleaned from those tough times. Because whether you’re a beginning, rising or seasoned designer, there are always mistakes made along the way, but, more importantly, lessons learned.

Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso's Ah-Ha Moments

“If you find yourself in a position of not being able to define, then you might be in that pattern of the of the yes mode. And life gets a lot better, and the job gets a lot more fun, when you're able to identify your ideal clients.” - Kate O’Hara

“Document. Document. Document. Write everything down. And then don't just hold on to it, but make sure you share it, or it's in a place where it can be accessed [by your co-workers] if you're not available.” - Alex Alonso

“You will arrive, but it may be via a different mode of transportation… I think keeping that in mind, prevents you from trying to model someone else's process and really staying true and authentic to making this business part of your lifestyle.” - Erika Ward

“What is meant to be is meant to be, and that was always meant to be part of my journey. So I can't hide my head in the sand about it. I just have to take my lumps and move on.” - Jennifer Stoner

More About Kate, Erika, Jennifer, and Alex:

Erika Ward: Since the establishment of Erika Ward Interiors in 2006, the firm has experienced remarkable growth. Impressively, more than eighty percent of Erika's business stems from repeat clients and referrals, a testament to the enduring quality of her work.

Kate O’Hara: Today, O’Hara Interiors is one of the most well-known interior design studios in the country whose award-winning work has been featured on the Architectural Digest, Wall Street Journal, Better Homes and Gardens and beyond.

Jennifer Stoner: She enjoys being an integral member of the client’s design-build team from the very beginning, believing that the collaborative efforts of the architect, builder and interior designer will ultimately lead to the smoothest process for her clients and the best possible finished product.

Alex Alonso: Alex is a maximalist at heart, after years in media and entertainment on both coasts and travels abroad he launched a studio that embraces a global perspective and celebrates the power of storytelling through spaces.

Connect with Kate, Erika, Jennifer, and Alex:

Jennifer Stoner’s Website

Kate O’Hara’s Website

Erika Ward’s Website

Alex’s Website

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