989: Brett and Giselle Sugerman: Portraying Your Authentic Brand to Attract the Right Clients

A Well-Designed Business® | Interior Design Business Podcast

Today With Brett and Giselle Sugerman:

Today on A Well-Designed Business, I am joined by Brett Sugerman and Giselle Loor Sugerman, founders of B+G Design, Inc., an award-winning Miami-based interior design firm. They are here to spill the tea on their journey to success, as well as, how you can present your authentic brand to attract the right clients.

LuAnn Nigara and Brett and Giselle Sugerman's Ah-Ha Moments

“When we decided to open up our company, we did it for the love and the passion of our craft. We really wanted to do projects that we were excited about and that reflected our personal taste,” - Giselle Loor Sugerman

More About Brett and Giselle Sugerman

B+G Design, Inc. is an award-winning Miami-based interior design firm founded by Brett Sugerman and Giselle Loor Sugerman. The highly sought-after luxury design firm is recognized for their innovative bespoke interiors that exude their signature aesthetic combining functional minimalism with a warm contemporary appeal.

From their home base in Miami to projects in New York, D.C., Aspen, Los Angeles and abroad, their team’s modern and elevated designs are timeless, seamlessly blending clean lines with luxe finishes, natural materials, and pared down color palettes. Taking inspiration from their travels, Brett and Giselle incorporate their one-of-a-kind furniture and lighting designs with chic pieces and sculptural elements that translate into distinctive environments integrating form and function.

Featured on NBC, CBS and HGTV, the husband-and-wife team are considered leaders in the industry, frequently sharing their design expertise across multiple media platforms. B+G projects have been featured in AD Pro, AD Mexico, Aspire, Business of Home, Casa Vogue Brazil, Florida Design, Interior Design, Luxe, Mansion Global, The Wall Street Journal, The Los Angeles Times among many others. They are recipients of the Luxe magazine RED Awards for Best Interior Design; ASID South Florida Design Excellence Award and their lighting design won a Best of Year nomination with Interior Design magazine. Featured by 1st Dibs, they are on the “Designers to Watch List” and are among Ocean Home’s Top Coastal Designers.

Connect with Brett and Giselle Sugerman

Website

B and G Unfiltered

Beyond Design

Instagram

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Other Resources Mentioned:

Go to kravet.com and use our code AWDB10 get 10% off on any one order of Kravet fabric, wallpaper or trim

The Power Talk Friday Tour

Other Shows Mentioned:

AWDB #953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography

AWDB #979: Hygge Design + Build: Becky and Nate Vandenbroek on Tips for a Successful Design/Build Business

WTFP #269: Bound by Business: Working With the In-Laws

WTFP #272: Bound by Business: Working With a Parent or Child