On 9/11, How One Community Bank Honors Service Members and First Responders

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As the nation commemorates the anniversary of the Sept. 11 attacks, learn how one community bank uses the occasion to honor military personnel, veterans and first responders. Through its Step Forward campaign, which runs between Sept. 11 and Veterans Day on Nov. 11, Mars Bank compiles stories of local service members, veterans, policy, fire and emergency personnel to "promote the good and the activity that these individuals provide to us on a regular basis," says Jim Dionise, president and CEO of Mars Bank, which is based in Mars, Pa. "We highlight that through our banking centers...through our social media outlets and our website."

Dionise also discusses:

  • Efforts at Mars Bank and throughout the Pennsylvania Bankers Association (which Dionise currently chairs) to build advocacy "champions" among bank employees.
  • Mars Bank's leadership development efforts in the bank and in the community.
  • The economic and banking picture in Western Pennsylvania.

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