Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Marketing To Gen Z
MP3•Episode home
Manage episode 272550663 series 30068
Content provided by Diane Helbig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Diane Helbig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, Gen Z (ages 13-25) makes up 2 in 5 American consumers! Yet it's harder than ever to scale with this demographic, who boasts an 8-second attention span and is constantly evolving. These are new consumers—ones you need a fresh strategy to reach. Walk away from this episode with guest Sarah Weise empowered to shift your marketing strategy for this new consumer. Sarah Weise is the CEO of award-winning market research firm Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and U.S. Army. Sarah helps brands achieve a laser-focus on their customers to scale their businesses. She lectures at Georgetown University and speaks at conferences worldwide (when there's not a pandemic!). Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
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647 episodes
MP3•Episode home
Manage episode 272550663 series 30068
Content provided by Diane Helbig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Diane Helbig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, Gen Z (ages 13-25) makes up 2 in 5 American consumers! Yet it's harder than ever to scale with this demographic, who boasts an 8-second attention span and is constantly evolving. These are new consumers—ones you need a fresh strategy to reach. Walk away from this episode with guest Sarah Weise empowered to shift your marketing strategy for this new consumer. Sarah Weise is the CEO of award-winning market research firm Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and U.S. Army. Sarah helps brands achieve a laser-focus on their customers to scale their businesses. She lectures at Georgetown University and speaks at conferences worldwide (when there's not a pandemic!). Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
…
continue reading
Learn more about your ad choices. Visit megaphone.fm/adchoices
647 episodes
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