It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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AI Leaders Podcast #23: The Future of Marketing Using Data and AI
Manage episode 332070017 series 2828593
Content provided by Accenture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Accenture's chief marketing & communications officer, Jill Kramer, joins Sanjeev Vohra to discuss the future of marketing and the role data and automation will play. Hear Jill discuss the intersection where science matches with the art of marketing and communications.
59 episodes
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Manage episode 332070017 series 2828593
Content provided by Accenture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Accenture's chief marketing & communications officer, Jill Kramer, joins Sanjeev Vohra to discuss the future of marketing and the role data and automation will play. Hear Jill discuss the intersection where science matches with the art of marketing and communications.
59 episodes
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Similar to Accenture AI Leaders Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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…
continue reading
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