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Ep. 45 Kyndryl: Building the Marketing Engine to power growth for a $19B Start-up
Manage episode 341673368 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kyndryl was formed in 2021 as a spin off from IBM’s managed infrastructure service business. Despite inheriting a $19 billion balance sheet, 4000 customers worldwide, and 90,000 employees, the company has high growth ambitions and a start-up mentality. Clara Belalcazar, Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.
65 episodes
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Manage episode 341673368 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kyndryl was formed in 2021 as a spin off from IBM’s managed infrastructure service business. Despite inheriting a $19 billion balance sheet, 4000 customers worldwide, and 90,000 employees, the company has high growth ambitions and a start-up mentality. Clara Belalcazar, Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of assembling a new team, pivoting to an account-based growth strategy, and fine-tuning their cultural values.
65 episodes
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