Best Alexandra Koenig Podcasts (2024)

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Ep. 63 Bonus episode: It’s time to Rethink ABM 35:29

7d ago35:29

35:29

In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors. This episode reveals how organizations are increasingly sh…

1
Episode 22: Conversation with Dr. Ramani Durvasula 1:16:48

1M ago1:16:48

1:16:48

In this current episode, Alanis has a deep dive conversation with Dr. Ramani Durvasala about narcissism and personality disorders, and their effects on relationships and culture.By Alanis Morissette

1
Ep. 62 Why you should make your clients the center of your world 39:37

2M ago39:37

39:37

Dr Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.

1
Ep. 61 Why key account growth should be about creating a win/win 40:04

4M ago40:04

40:04

Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.

1
Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world 34:08

4M ago34:08

34:08

In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.

1
Ep. 59 BNY Mellon: Building on brand legacy 34:47

5M ago34:47

34:47

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico explains why forward thinking will make customers ambassadors for your brand.

1
Ep. 58 Hewlett Packard Enterprises: What’s brand got to do with it? 38:10

7M ago38:10

38:10

ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance. In our latest episode, Alisha Lyndon and Rachel Fairley, Chief Brand Officer at Hewlett Packard Enterprise, unpack the role brand plays and the intersection of brand/demand/ABM for your organization’s growth strategy.…

1
Ep. 57 Kyndryl: The born first ABM business 36:32

8M ago36:32

36:32

Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.…

1
Ep. 56 Pega: The united front of partner ABM 36:25

9M ago36:25

36:25

In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.

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Ep. 55 One to One: Back to the future of ABM 31:18

10M ago31:18

31:18

To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author Don Peppers. Hear from Don on his thinking around treating customers as a market of one and his B2B marketing philosophy that set the stage for the ABM revolution.

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Ep. 54 Redwood Logistics: Turning prospects into clients. 37:12

11M ago37:12

37:12

Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into partners.

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Ep. 53 Snowflake: Unpacking the Power of ABM 35:09

12M ago35:09

35:09

In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.

1
Ep. 52 Dell Technologies: ABM is a journey and sales must come for the ride 28:01

1y ago28:01

28:01

“ABM requires a strong sales and marketing interlock,” says Ching May Low. In this podcast, Alisha is joined by The Director of International Accounts for Dell Technologies, who explains how her wide-ranging experience has helped her align sales and marketing to create impactful—and even scalable—ABM programs. The conversation covers everything fro…

1
Ep. 51 Salesforce: Advice for ABM leaders 32:21

1y ago32:21

32:21

Juliet Randall joined Salesforce as Vice President of Global Account-Based Marketing Strategy in 2021, and the company has already seen a 125% increase in program impact. Here, she shares her advice for new leaders stepping into an ABM role, from assembling a team to establishing a Centre of Excellence, and reveals why Salesforce has had to balance…

1
Ep. 50 Embedding ABM with MEA finalists IBM and Microsoft 39:03

1y ago39:03

39:03

To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awar…

1
Ep.49 Microsoft: Applying ABM to partner marketing 28:37

1+ y ago28:37

28:37

With the number of partners set to explode by 10x in the next five years, partner experience is a huge growth opportunity for CMOs. How can leaders innovate their partner marketing and maximize business impact? In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations…

1
Bonus Episode: What should your ABM look like in 2023? 28:49

1+ y ago28:49

28:49

With an ever-increasing appetite for ABM, 2023 is looking to be a crucial year for its development. How can you take full advantage and embed the most effective strategy? In this podcast, Rob Leavitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate y…

1
Ep.48 NetApp: Building a diverse sales team 28:24

1+ y ago28:24

28:24

"Not everyone bought into it at the beginning—but now they've seen the results a diverse team has derived, they're paying attention." Jackie McKinley knows how to build and empower effective sales teams. In this episode, NetApp's Vice President for US Enterprise Sales shares her career highlights, what she looks for in potential leaders, and why or…

1
Bonus episode: Momentum ITSMA: What decision makers want from providers 30:58

1+ y ago30:58

30:58

Understanding customers’ changing priorities. Devising and delivering better content. Orchestrating multichannel engagement. And remembering the importance of the human touch. In this podcast, our experts convene to discuss the key takeaways from the latest Customer Buying Index Study 2022 (CBX®). Join Robert Hollier, Partner, Julie Schwarz, Senior…

1
Ep.47 AWS: Account-Based Marketing is not a one size fits all 30:46

1+ y ago30:46

30:46

No two ABM strategies are the same - every organization has a unique context with their customers and in their market, they're at varying stages of maturity and have a different portfolio. In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Accoun…

1
Ep.46 Accenture: Success with pursuit-based marketing 25:29

1+ y ago25:29

25:29

Stephanie Winters McConnell, Managing Director – Pursuit & Reputation Marketing Lead, explains Accenture’s venture into pursuit-based marketing, why it goes hand-in-hand with account-based marketing, and why the core to every good pursuit is messaging. Stephanie also tells us about her work with Connections to Success, an organization that helps ex…

1
Ep. 45 Kyndryl: Building the Marketing Engine to power growth for a $19B Start-up 34:27

2y ago34:27

34:27

Kyndryl was formed in 2021 as a spin off from IBM’s managed infrastructure service business. Despite inheriting a $19 billion balance sheet, 4000 customers worldwide, and 90,000 employees, the company has high growth ambitions and a start-up mentality. Clara Belalcazar, Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of …

1
Ep. 44 AKAM: Getting key account management right 37:18

2y ago37:18

37:18

Key account management is a simple idea but not so simple to execute. Diana Woodburn, Author and Chairman of the Association for Key Account Management (AKAM), breaks down the most important aspects of a successful KAM team, how it should fit with other divisions like sales or marketing, and how a customer-centric approach can drive key account gro…

1
Ep. 43 Salesforce: Best practices for driving revenue growth 45:01

2y ago45:01

45:01

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, discusses her best-selling book “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business”, the importance of doubling down on existing customers, taking an offensive approach to combat churn, and why all marketers should sit in on sales conversati…

1
Bonus episode: Momentum Group – A year in review 23:47

2y ago23:47

23:47

12 months since Momentum and ITSMA joined forces to create a global growth consultancy and ABM powerhouse, we have invited three of our experts to discuss how our services have changed, how we’re helping clients tackle their biggest growth marketing challenges, and what the future holds for the Momentum Group. CEO Alisha Lyndon is joined by Robert …

1
Ep. 42 IBM: Building account-based marketing muscle 41:09

2y ago41:09

41:09

Phil Crompton, a 40-year IBM veteran who now heads up the firm's ABM function globally, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.

1
Ep.41 Addleshaw Goddard: How to build a distinctive brand 38:46

2y ago38:46

38:46

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is. Brian Macreadie, Head of Marketing at International law firm Addleshaw Goddard discusses the importance of getting the basics right in a saturated market, building trust, and finding a “distinctive” approach to accelerat…

1
Ep.40 Epicor: Gaining a growth edge with competitive intelligence 35:18

2y ago35:18

35:18

In this episode, Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at software firm Epicor, discusses how his team has helped the company achieve a competitive edge using deep market insight. Co-hosting this week's podcast is Momentum's very own competitive intelligence expert Diane Borska, SVP, Market Insights, w…

1
Ep.39 Microsoft: Transforming customer outcomes 30:01

2+ y ago30:01

30:01

Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to get lost in the data – or worse, lose sight of the customer. Sydne Mullings, General Manager, US Central Marketing Organization at Microsoft, offers her advice on driving “beautiful” customer outcomes, driving business change and transforming marketing.…

1
Ep.38 Infosys: Why people are the key to ABM success 36:57

2+ y ago36:57

36:57

Marketing leaders often bemoan the shortage of talent. But should you be looking beyond skills? For Navin Rammohan, Vice President of Segment Head Marketing at Infosys, hiring for attitude, the ability to learn, and multidisciplinary experience has been far more fruitful when building a robust and successful ABM team. Listen to Navin discuss how a …

1
Ep.37 Adobe: How to maximize partner marketing results 34:04

2+ y ago34:04

34:04

Martin Smith, Adobe’s Head of Partner Marketing, EMEA, reveals how to get the most from your partner marketing programs, sharing his advice for overcoming common pitfalls (solving a customer problem that doesn’t exist), equipping sales teams for success (developing a joint value proposition that hits home), and bringing in ABM strategies to bring p…

1
Ep.36 Arvato: The world of Key Account Management 29:19

2+ y ago29:19

29:19

In this episode, we hear from Will Green, Senior Vice President , Arvato, as he discusses the evolution of Key Account Management (KAM) in the business over the last 18 months and his insights into building a world class key account program. Will also shares his thoughts on the biggest challenges of KAM, including misaligned teams and the skills ne…

1
Ep.35 Capital Group: Platinum client experiences 37:28

2+ y ago37:28

37:28

In this episode, founder and CEO of Momentum Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Hear how he thinks about marketing leadership when it comes to creating stellar client experiences, his thoughts on why marketing leaders should focus on the experience to unlock growth and how data should …

1
Ep.34 Sales enablement for a new world of selling 31:35

3y ago31:35

31:35

In this episode, Alisha is joined by McKinsey's B2B sales and marketing Partner Liz Harrison to share her expertise and tips on how to avoid channel conflict, why all areas of the business need to be focussed around customers, and how to add human value to a digital buying process. In a world of digital, remote, and hybrid selling, the role of sale…

1
Ep.33 Finastra: Building a global ABM program in a pandemic 26:42

3y ago26:42

26:42

Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world’s leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.…

1
Ep.32 ITSMA & Momentum, Creating an ABM powerhouse 32:19

3y ago32:19

32:19

To celebrate Momentum and ITSMA joining forces Momentum's founder, Alisha Lyndon, is joined by ITSMA experts in this episode to talk about the future of marketing and what’s next for account-based strategies. Hear from ITSMA President Dave Munn, SVP of Consulting Rob Leavitt, and Julie Schwartz, SVP of Research & Thought Leadership as they discuss …

1
Ep.31 Oracle: Becoming an ABM Rockstar 27:12

3y ago27:12

27:12

In this episode we hear from Kelvin Gee, Senior Director of Modern Marketing at Oracle to discuss how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.

1
Ep.30 Ten years of leading the field in ABM 43:02

3y ago43:02

43:02

Momentum is celebrating a big milestone this month: it’s officially our tenth birthday. A decade at the forefront of ABM means we knows what really creates value, what doesn’t and what’s next. And, to celebrate, we have created a special episode featuring ten experts from Momentum who are trusted by world-leading companies to help them to drive gro…

1
Ep.29 State Street: The secret to maintaining first mover advantage 26:49

3y ago26:49

26:49

“It's incumbent on all of us, particularly in the marketing organisation, to protect the message”. In this episode, Katherine Lucas, Head of Platform Marketing at State Street, shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, a first-of-its-kind investment servicing platform, building…

1
Ep.28 Dell Technologies: Bringing together ABM and challenger selling 38:20

3y ago38:20

38:20

“It's important to have the data and science, but don't forget the story”. In this episode, Steve Goddard Integrated Marketing Director at Dell Technologies explains how marketing is driving a challenger program and the learnings from focusing on business outcomes rather than product features.

1
Ep.27 Executive Marketing. Who influences the influencers? 30:15

3y ago30:15

30:15

A focus on executives and CxO audiences is on the rise. In this episode, we are joined by Samara Donald, currently, Global Executive Lead at AWS who talks through her strategies for successful executive engagement. “You can't just say, trust me. Believe me, you have to show”.

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Ep.26 S&P Global Market Intelligence: Pitfalls to avoid when establishing your Account Based Engagement program 31:00

3+ y ago31:00

31:00

How do you establish ABE as a known discipline within an organisation that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: “My team were new to ABM in 2019, they didn't know much about it and the rest of organisations certainly…

1
Ep.25 Qlik: Co-creating with customers 34:37

3+ y ago34:37

34:37

In this episode, Nancy Carlyle Harlan, Head of Global Account Based Marketing at Qlik explains why co-creating marketing with customers is the future for ABM and why it’s essential to lead with a unified strategy to ensure everyone is aligned with the same objectives. Nancy joined us for this recording in September 2020.…

1
Ep.24 T-Systems: Unlocking revenue growth 28:07

3+ y ago28:07

28:07

The role of the CMO continues to be crucial for businesses looking to grow. In this episode we’re joined by Katharyn White, Senior Vice President and CMO of T-Systems who shares rich insights into how the marketing function needs evolve and winning strategies to drive business growth.

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Ep.23 Investec: Don’t just survive, thrive 26:14

3+ y ago26:14

26:14

Discussing the marketing reality today, Malcolm Fried, CMO at Investec shares his views on today's market, where to focus efforts and critical factors to drive organisation growth.

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Ep.22 Capita: The CMO perspective - CBI wave 3 2020 38:36

3+ y ago38:36

38:36

In this episode, we are joined by Antonia Wade, Chief Marketing Officer at Capita to dive into the third wave of 2020's Momentum Customer Buying Index™. Antonia describes these latest findings as "a call to action" and this episode is a must-listen for marketing and sales leaders looking to plan ahead and decipher which strategies will contribute t…

1
Ep.21 A moment of truth for B2B marketing - Part 2 32:40

3+ y ago32:40

32:40

In this episode we hear from Andy Simpson-Pirie CTO, Cyberfort Group; Keith Pranghofer, Director of ABM, Strategic Accounts, Microsoft; and Guy Phillips, Group Consulting Director, Momentum. Hear the panel unpack the Customer Buying Index™, a tool that brings together ten years of experience and proprietary research to provide a unique picture of w…

1
Ep.20 A moment of truth for B2B marketing - Part 1 18:11

3+ y ago18:11

18:11

In this episode we’re joined by Robert Hollier, Director of Consulting at Momentum, to reveal wave 3 of the Momentum Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world’s largest compa…

1
Ep.19 Atos: Ten years in ABM 36:00

4y ago36:00

36:00

In this episode we’re joined by Neil Berry, Head of Global Account & Deal Based Marketing for FSI at Atos to discuss the shift from a pilot program to ABM a decade on. From storytelling to the use of digital, find out what’s changed as ABM has evolved.

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Ep.18 The Momentum Customer Buying Index™ Part 2 18:18

4y ago18:18

18:18

In this episode of the Account-Based Marketing podcast, we hear from the buyers themselves; Pete Markey CMO, TSB Bank; Andy Simpson-Pirie CTO, Cyberfort Group; Dowshan Humzah, Board Advisor; Brian Hayes FS Lead, VMware; and Tony Miller Marketing Director, WW. Hear the panel unpack the index, an analysis tool that brings together ten years of expe…

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Alexandra Koenig Podcasts

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