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Ep.26 S&P Global Market Intelligence: Pitfalls to avoid when establishing your Account Based Engagement program
Manage episode 286762306 series 2648126
How do you establish ABE as a known discipline within an organisation that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: “My team were new to ABM in 2019, they didn't know much about it and the rest of organisations certainly didn't. Bringing all that learning together and sharing best practices has been really, really important.”
This is episode was recorded towards the end of 2020.
68 episodes
Manage episode 286762306 series 2648126
How do you establish ABE as a known discipline within an organisation that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: “My team were new to ABM in 2019, they didn't know much about it and the rest of organisations certainly didn't. Bringing all that learning together and sharing best practices has been really, really important.”
This is episode was recorded towards the end of 2020.
68 episodes
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