Meet the Captain - Kayleigh Spowart

Accountants Are Sexy, Change My Mind.

Ever hesitated to niche down your business, fearing it might limit your opportunities? Kayleigh from Koyn Accountancy once shared your concerns, but her journey to specialisation has been nothing short of transformative. We dig into the considerable resistance she faced and explore how, with some gutsy moves, she honed in on serving health and fitness businesses. The tale of her rebranding and the impact of taking calculated risks will undoubtedly resonate with entrepreneurs considering a significant pivot.
But that's not all. Kayleigh also opens up about her adventures in content creation. For anyone feeling overwhelmed by Instagram or struggling to churn out engaging content - this is for you. From gruelling 28-day video challenges to reaping the benefits of consistency and understanding her ideal client, Kayleigh's experiences shed light on the undeniable power of targeted content. And for a twist, we also delve into a peculiar party expense scenario which uncovers a valuable business lesson. Kayleigh's insights and experiences serve as a beacon for those navigating the entrepreneurial waves. Get ready for a dose of inspiration, sprinkled with practical takeaways for your own business journey.
Do also check out our Season 10 Sponsors, Swoop Funding.
https://swoopfunding.com/
Meet our sponsor: Charterparth
Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.
Connect with Kelli? www.linkedin.com/in/kellidoorne
Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com

Chapters

1. Meet the Captain - Kayleigh Spowart (00:00:00)

2. Overcoming Resistance to Niching in Accountancy (00:00:47)

3. Challenges and Successes of Content Creation (00:14:58)

4. Goal and Party Expenses (00:32:14)