How to Build a $5m Media Business Into a $20m Flywheel

Acquiring Minds

Clayton Collins acquired HousingWire with a big vision for the small media business. 9 years later, it has come to life.

Register for the webinar:

• Overcoming Risks from a Lender’s Perspective - TODAY! - https://bit.ly/3WxDKAs

Topics in Clayton’s interview:

• Hire for your skill gaps
• Flying around the country to meet investors
• Asking for warm introductions
• Selling investors on his strategic vision
• What to look for in a media company
• Direct relationships with advertisers vs. programmatic ads
• Rebuilding the sales team over and over
• Riding the wave of the mortgage industry
• Maintaining the magic of annual events
• Selling print ads differs from selling digital ads

References and how to contact Clayton:

• LinkedIn
• HousingWire
• Nathan Gregory on Acquiring Minds: Business-Buyer Fit in a 42-Year-Old Media Biz

Get a complimentary IT audit of your target business:

• Email Nick Akers at [email protected], and tell him you’re a searcher

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Get complimentary due diligence on your acquisition's insurance & benefits program:

• Oberle Risk Strategies - Search Fund Team

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron