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Liquor marketing

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Manage episode 328140630 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.

  continue reading

287 episodes

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Liquor marketing

Ad Age Marketer's Brief

20 subscribers

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Manage episode 328140630 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.

  continue reading

287 episodes

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