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The AdTech Forum Series 1: Episode 3 (Creative)
Manage episode 399911753 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales.
"ai is going to enable faster creative testing" - Ally Schnitzer
Ally is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.
This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial role in optimizing media sales and roi.
50 episodes
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Manage episode 399911753 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales.
"ai is going to enable faster creative testing" - Ally Schnitzer
Ally is wicked smart and has an edge working across multiple brands + partners. AdtechGod and Jeremy Bloom, of OhHello.io, loved listening and learning to what Ally had to say about the effect of creative personalization across unique retail media initiatives.
This episode promises to deliver hard-hitting insights on an evolving industry and how creative plays a crucial role in optimizing media sales and roi.
50 episodes
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Similar to AdTechGod Pod
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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