))
Bret McCormick
Manage episode 419605386 series 2823203
Content provided by Event & Venue Marketing Conference, Paul Hooper, and Dave Redelberger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Event & Venue Marketing Conference, Paul Hooper, and Dave Redelberger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Grab your magnifying glass and inspector hat and join us on this adventure as we investigate the live experience with this episode’s guest, Bret McCormick, Facilities, Fan Experience, & Ticketing Beat Reporter for Sports Business Journal (SBJ). Bret, who is based in Charlotte, but travels a dozen or so times a year to various venues, tells us what it’s like covering the live experience and some general trends he is seeing. We discuss two areas where he’s seeing ground-shaking changes – European soccer stadiums and college sports venues. We deep dive into interesting innovations in ticketing and fan experience. Bret tells us how he approaches venue coverage by treating them as if they are alive, visiting the districts and cities that call them home, and looking at things that make them unique. We discuss some of the most interesting changes and innovations coming to the Intuit Dome, and how it’s upending current trends with truly unique features and a fascinating approach to fan engagement. Whether it’s sustainability, wrap-around video screens, or biometric data, we discuss the future of venues and how innovation is moving the industry forward, sometimes forcefully, and setting new bars for what fans are coming to expect from the live event experience. If you’re a venue nerd like us, a glutton for innovation, and want to hear some tips for pitching a great story, you’ll love this episode.
Bret McCormick: LinkedIn | Email
Sports Business Journal: Facebook | X/Twitter | Instagram | LinkedIn
––––––
ADVENTURES IN VENUELAND
Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference
Meet our team:
Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing
Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.
122 episodes
Share
