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Leveraging Authority Marketing for Practice Growth
Manage episode 425854791 series 2815497
Today’s show highlights include:
*The concept of "authority marketing" and its importance in a crowded industry.
*How effective marketing can shorten your sales cycle and help prospects find you first.
*The benefits of becoming an author for your credibility and professional image.
*A 6-week process to simplify book-writing and make it less intimidating.
*How your book can serve as a tool, providing valuable insights to both your employees and clients.
Through their discussion, Frank and Paul provide a comprehensive guide on how advisors can harness the power of writing and publishing books to establish themselves as thought leaders. This episode equips listeners with a practical blueprint for creating a book that reflects their unique value and voice, ultimately serving as a "salesperson in print." With these strategies, advisors can enhance their authority, attract ideal prospects, and drive their businesses forward with confidence.
202 episodes
Manage episode 425854791 series 2815497
Today’s show highlights include:
*The concept of "authority marketing" and its importance in a crowded industry.
*How effective marketing can shorten your sales cycle and help prospects find you first.
*The benefits of becoming an author for your credibility and professional image.
*A 6-week process to simplify book-writing and make it less intimidating.
*How your book can serve as a tool, providing valuable insights to both your employees and clients.
Through their discussion, Frank and Paul provide a comprehensive guide on how advisors can harness the power of writing and publishing books to establish themselves as thought leaders. This episode equips listeners with a practical blueprint for creating a book that reflects their unique value and voice, ultimately serving as a "salesperson in print." With these strategies, advisors can enhance their authority, attract ideal prospects, and drive their businesses forward with confidence.
202 episodes
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